THE EVOLVING BLOG
Changing the Cannabis Industry from the Inside
The legal cannabis industry is in the midst of a tax struggle in states that have approved adult-use marijuana (recreational or medical). A new year meant new tax concerns for states like Californi...
Engaging Nonprofits Will Be a Big Part of Marketing Plans
As you look around, you may notice that more businesses are centering their brands around charitable giving than ever before. No matter what industry your business serves, it can be beneficial to e...
The Importance of Community - How Businesses Can Give Back This Season
With COVID-19 normalizing social distancing over the past 20 months, it has been harder to connect with local communities. Now that many Americans are vaccinated and most stores are open again, the...
Communicate or Perish
Communication, whether it be in your personal or professional life, is of vital importance. Having solid communication, or lack thereof, can make or break relationships or even companies. Accordi...
Benefits of Hiring an Agency for the Legal Cannabis Industry
The cannabis industry is a fascinating frontier for a great number of reasons. With evolving rules and regulations in states where recreational and medical marijuana is legal, cannabis companies ha...
CA Summer Trials with Dümmen Orange
It was a beautiful, sunny day at the Avila Beach Golf Resort where Dümmen Orange hosted their 2021 California Summer Trials. Aside from gorgeous displays of Kalanchoe Deck’d Out pots and heron ...
Marketing Trends That Will Dominate 2021
In a rapidly changing world and marketplace, it’s important to stay up to date on the latest ideas and changes. For 2021, customer experience, employee engagement, and content visualization are som...
The Growth of E-Commerce and Personalized Content
As COVID-19 forced the world to retreat back into the safety of our homes and transition towards an online-focused lifestyle, e-commerce becomes much more important for companies to bring in more b...
Utilizing Public Relations (PR) During a Global Pandemic
The calendar says 2021, but COVID-19 is still here and still impacting how we all conduct business. Planning is key to handling challenges of all shapes and sizes. Hopefully your company has a p...
Promoting Seasonal Products to an At-Home Workforce
This year’s seasonal promotions and holiday shopping will look a lot different than any other year prior. With COVID-19 forcing people to stay home and stay isolated, many Americans continue to onl...
