THE EVOLVING BLOG
Get to Know Your Customers Day
In the U.S., every third Thursday of January, April, July and October is Get to Know Your Customers Day. At Oster and Associates, we believe in getting to know our clients’ customers and learnin...
Podcast Advertising - What You Need to Know
Podcasts have been increasing in popularity year after year. There are currently over 2 million active podcasts with about 125 million American’s tuning in every month. With numbers like these, no ...
Another Side of PR to Position Your Brand for Success
PR (public relations) is an effective way to share a specific message with a targeted audience to achieve a desired result. Sounds simple enough, but how exactly is that accomplished? There are ...
Marketing Cannabis to Sports Fanatics
Ever since the NFL stopped testing its players for cannabis-use, there has been a stigma shift within the sports industry and cannabis brands want in. There is now a great opportunity for cannabis-...
Benefits of Hiring an Agency for the Legal Cannabis Industry
The cannabis industry is a fascinating frontier for a great number of reasons. With evolving rules and regulations in states where recreational and medical marijuana is legal, cannabis companies ha...
Why Audio is Still the Most Immersive Experience for Consumers
As marketers, we are always looking for the most effective way to reach consumers and bring them our client’s messages in a way that will motivate them to take further actions. A great way to catch...
Why Produce Companies Should Start Marketing a “Try Day”
Shifting the way that consumers approach purchasing and consuming produce is a challenge for the entire industry. We know that the best way to get shoppers to add more produce into their cart is th...
Marketing Trends That Will Dominate 2021
In a rapidly changing world and marketplace, it’s important to stay up to date on the latest ideas and changes. For 2021, customer experience, employee engagement, and content visualization are som...
The Growth of E-Commerce and Personalized Content
As COVID-19 forced the world to retreat back into the safety of our homes and transition towards an online-focused lifestyle, e-commerce becomes much more important for companies to bring in more b...
5 Tips to Stay on Trend with Mobile Sales
We are more dependent on technology today than we’ve ever been, and people are turning to online shopping to meet their retail needs. Technology can be leveraged to benefit both retailers and consu...
