THE EVOLVING BLOG

Oktoberfest: Teaching Marketers about Branding
September 25, 2019

Oktoberfest: Teaching Marketers about Branding

Every year from the end of September to the beginning of October, the world’s most famous beer festival takes place in Munich, Germany. Known as Oktoberfest by most but simply called “Wiesn” by Ger...

Oster and Associates Adds EventHi, Leading National Cannabis Event Software Company, to Client Roster
August 14, 2019

Oster and Associates Adds EventHi, Leading National Cannabis Event Software Company, to Client Roster

SAN DIEGO – (Aug. 14, 2019) – Oster and Associates, a full-service marketing agency focused on cannabis, produce and outdoor living brands, is now the agency of record for San Diego-based, na...

Marketing Tequila: Happy National Tequila Day!
July 24, 2019

Marketing Tequila: Happy National Tequila Day!

It is National Tequila Day! In recent years, both premium and ultra-premium tequilas have grown significantly in the United States spirits marketplace. Consumer demand for higher-end tequila produc...

Comic-Con: The Value of Brand Experiences
July 16, 2019

Comic-Con: The Value of Brand Experiences

When thinking of Comic-Con, people would think that it is a unique event, that brings the ever popular “nerd culture” of comics, video games, and technology all into a special convention center, fo...

Over 65 and Craving Cannabis – A Look at a Huge Marketing Opportunity
July 9, 2019

Over 65 and Craving Cannabis – A Look at a Huge Marketing Opportunity

The U.S. now has more than 45 million people over the age of 65, and that number is growing annually. By the nature of its size and the psychographic variation in the people within this older age g...

Oster and Associates Adds San Diego Native to Agency’s Staff
June 20, 2019

Oster and Associates Adds San Diego Native to Agency’s Staff

SAN DIEGO – (June 20, 2019) – Oster and Associates, a full-service marketing agency focused on outdoor living, produce and cannabis-related brands, is proud to welcome Jacquel...

CBD’s Newest Fans
June 19, 2019

CBD’s Newest Fans

Do you think humans are the only living things benefitting from CBD? Think again. CBD for pets has become trendy in 2019 and looks like it will only get bigger as time goes forward.Cannabid...

Making Green with Green – Marketing Legal Cannabis
May 30, 2019

Making Green with Green – Marketing Legal Cannabis

Oster and Associates hosted its latest panel discussion, Making Green with Green – Marketing Legal Cannabis, recently to highlight the current state of marketing legal cannabi...

Are Seniors a Part of Your Plan?
February 21, 2019

Are Seniors a Part of Your Plan?

Seniors have long been a forgotten or ignored generation in American society. There is the darling demo that so many products use as their focus – Adults 25-49 – because these are households with c...

Five Marketing Trends for 2019
January 4, 2019

Five Marketing Trends for 2019

Most business owner would like to ensure they are at the cutting edge of their industry.  We all look at trends, and often the trends are more a list of new inventions and technologies than the dir...