THE EVOLVING BLOG

Promoting Seasonal Products to an At-Home Workforce
November 19, 2020

Promoting Seasonal Products to an At-Home Workforce

This year’s seasonal promotions and holiday shopping will look a lot different than any other year prior. With COVID-19 forcing people to stay home and stay isolated, many Americans continue to onl...

How the Election is Affecting Marketing Strategies
October 23, 2020

How the Election is Affecting Marketing Strategies

Election years bring a wave of hope, sadness, anxiety, and everything in between. Beyond one’s personal stance or opinion, an election can affect many parts of everyday human life. 2020 has brought...

Promoting Indoor Plants to Consumers Working from Home
September 24, 2020

Promoting Indoor Plants to Consumers Working from Home

With working from home being the new normal for 2020 and possibly even 2021, the promotional world has begun looking a lot different. Consumers are opting for curbside pickup and limited in-store s...

Why a Recession Is Not an Excuse to Stop Advertising 
August 28, 2020

Why a Recession Is Not an Excuse to Stop Advertising 

When a recession hits, reducing expenses by limiting advertising spending appeals to a number of companies—forecasts for the rest of 2020 show ad spending to decrease by approximately $50 billion. ...

The Current Importance of Business Metrics and Analytics
August 10, 2020

The Current Importance of Business Metrics and Analytics

For businesses, employing metrics and analytics is arguably more important than ever. Statistical data jumps to the forefront as, in the midst of a pandemic, limited in-person interactions lead to ...

How to Use a Webinar to Launch Your Produce Products to Your Buyers
July 10, 2020

How to Use a Webinar to Launch Your Produce Products to Your Buyers

As the Coronavirus cases continue to rise, it has become imperative for produce companies to use virtual technology as a means of communication and product announcements. The produce industry has a...

Podcasting Is the Future of Storytelling for the Produce Industry
June 19, 2020

Podcasting Is the Future of Storytelling for the Produce Industry

Do you ever listen to podcasts?  Have you ever thought of doing one yourself?  As we all adjust to more and more time spent with our digital devices, podcasting has become a strong, mainstream sour...

Leadership During a Crisis
June 15, 2020

Leadership During a Crisis

Leadership matters. It matters during good times and especially during a crisis. The U.S. is simultaneously battling the ongoing COVID-19 pandemic and people across the country are coming to grips ...

Communication During a Pandemic
June 1, 2020

Communication During a Pandemic

Communication is key to any successful relationship. It’s true in personal and professional settings. Throw in an unknown variable like a worldwide pandemic for which no cure yet exists and communi...

Leading With a Purpose in a Crisis
May 22, 2020

Leading With a Purpose in a Crisis

“When the going gets tough, the tough get going.” If the past few months have taught us anything, it’s that you can find out a lot about a person’s and company’s character during a crisis. COVID-19...