In a rapidly changing world and marketplace, it’s important to stay up to date on the latest ideas and changes. For 2021, customer experience, employee engagement, and content visualization are some of the top trends predicted to dominate the market.
There has been a shift in prioritizing customer experience in marketing efforts to promote brand loyalty. According to marketinginsidergroup.com, 73% of people note that customer experience is an important factor in their purchasing decisions. Focusing on the customer experience provides great service while establishing a positive business culture. It is critical that brands deliver quality service across all channels and the incorporation of personalized content is especially effective in enhancing customer experience
With a focus on customer experience, it is no surprise that employee engagement is a trend predicted to dominate the market as well. Employees play a huge role in the customer experience and have the power to make or break sales. Marketing Insider Group has conducted research that shows 46% of consumers will abandon a brand if the employees are not knowledgeable. Employees are the faces of brands, making their interactions with customers a critical component of marketing strategy. Setting your employees up for success means building a solid foundation of employee engagement, providing adequate training, stimulating involvement, and taking measures to ensure employees align with the brand. Employees cannot be expected to provide genuine, quality care for a brand they do not believe in and work environment they don’t feel they thrive in.
Lastly, content visualization is predicted to be huge this year. Research has indicated a preference for visual content over plain text. Visuals are easier to remember and can present information in more interesting, engaging, and appealing ways. According to research conducted by Venngage on visual content, 65% of people are visual learners, colored visuals increase people’s desire to read content by 80%, and the brain processes visuals 60,000 times faster than text. Not only does visualized content provide a more effective and interesting way for content to be digested, but it also significantly increases the likelihood that the content is attended to and remembered.
If you want to learn more about effective marketing strategies and trends that will be dominating the market this year, you have come to the right place! Oster and Associates can help your company make effective and creative marketing plans that integrate employee engagement and content visualization to enhance customer experience. Reach out to our team today for a free consultation!