THE EVOLVING BLOG
Developing a Social Responsibility Program
What does it mean for a brand to be socially responsible? And how can your brand stand out when competitors have strong similarities in their products and social responsibility programs? These ...
Hashtags Garden Centers Should be Using
Hashtags are a simple and free way for companies to get their content in front of the eyes of more people. With social media being an essential marketing tool for all businesses, it is clear that t...
Consumer Trends in Produce
As 2021 continues on it is important for the produce industry to stay ahead of consumers wants and desires. As produce marketers, we want to ensure that we are targeting our existing and potential ...
How Independent Garden Centers Can Prepare for the Rest of 2021
Although the global pandemic was a tragedy, there was a renaissance type of effect for many industries. Independent garden centers were one of those that was able to come out stronger than before d...
How to Safely Post Cannabis-Related Content on Social Media
Medical marijuana usage in California has been legal since 1996, but cannabis distributors are still encountering difficulties in marketing their products on social media due to its federal illegal...
How to Encourage Consumers to Eat More Produce
We have all been told since we were children to make sure we get enough servings of fruits and vegetables. However, the average American only consumes .9 cups of fruit and 1.4 cups of vegetables da...
Promoting Seasonal Products to an At-Home Workforce
This year’s seasonal promotions and holiday shopping will look a lot different than any other year prior. With COVID-19 forcing people to stay home and stay isolated, many Americans continue to onl...
How To Market Landscaping/Home Improvement Projects To Consumers
The home improvement market has seen drastic changes since the beginning of 2020, when the unanticipated global pandemic forced homeowners to begin working from home. Millennials and Gen-X families...
How to Utilize Social Media During a Pandemic
At the helm of 2020, it seemed as though the public was becoming more aware of its overuse of online platforms. Concerns regarding mental health, sleep, and general safety dimmed social media’s pra...
How to Use a Webinar to Launch Your Produce Products to Your Buyers
As the Coronavirus cases continue to rise, it has become imperative for produce companies to use virtual technology as a means of communication and product announcements. The produce industry has a...
