THE EVOLVING BLOG
How to Utilize Social Media in your Product Launch
Social media seems like the most obvious way for people to connect. In 2022, more the 4.62 billion people around the world were actively using social platforms. So, when it comes to launching a pro...
How to Market to Organic Consumers
The consumer base for organic produce has been consistently growing while staying ambiguous to marketers. The concept of organic farming originated in the early 1900s but since then has had a rise ...
Branding Cannabis: Top 5 Do's and Don'ts
In 2012, Colorado’s electorate made a bold decision. They voted to make cannabis legal for recreational use. The U.S. cannabis industry has seen exponential growth since then with sales increasing ...
Marketing in a Zero Waste Environment
Now, more than ever, society is concerned with environmental degradation and promoting the sustainable development of the planet. It is apparent that damage to the environment is hugely related to ...
Hybrid Events and Trade Shows
The pandemic changed the way events have taken place throughout 2021 and now 2022, creating a need for hybrid events. Hybrid events entail both in person and online elements of events. Due to the p...
Autumnal Gardening Tips
When it comes to marketing, it is imperative that you not only have a great strategy but also that you understand what it is that your client is selling. Here at Oster and Associates, we live, eat...
Developing a Social Responsibility Program
What does it mean for a brand to be socially responsible? And how can your brand stand out when competitors have strong similarities in their products and social responsibility programs? These ...
Hashtags Garden Centers Should be Using
Hashtags are a simple and free way for companies to get their content in front of the eyes of more people. With social media being an essential marketing tool for all businesses, it is clear that t...
Consumer Trends in Produce
As 2021 continues on it is important for the produce industry to stay ahead of consumers wants and desires. As produce marketers, we want to ensure that we are targeting our existing and potential ...
How Independent Garden Centers Can Prepare for the Rest of 2021
Although the global pandemic was a tragedy, there was a renaissance type of effect for many industries. Independent garden centers were one of those that was able to come out stronger than before d...
