THE EVOLVING BLOG
How to Safely Post Cannabis-Related Content on Social Media
Medical marijuana usage in California has been legal since 1996, but cannabis distributors are still encountering difficulties in marketing their products on social media due to its federal illegal...
How to Encourage Consumers to Eat More Produce
We have all been told since we were children to make sure we get enough servings of fruits and vegetables. However, the average American only consumes .9 cups of fruit and 1.4 cups of vegetables da...
Promoting Seasonal Products to an At-Home Workforce
This year’s seasonal promotions and holiday shopping will look a lot different than any other year prior. With COVID-19 forcing people to stay home and stay isolated, many Americans continue to onl...
How To Market Landscaping/Home Improvement Projects To Consumers
The home improvement market has seen drastic changes since the beginning of 2020, when the unanticipated global pandemic forced homeowners to begin working from home. Millennials and Gen-X families...
How to Utilize Social Media During a Pandemic
At the helm of 2020, it seemed as though the public was becoming more aware of its overuse of online platforms. Concerns regarding mental health, sleep, and general safety dimmed social media’s pra...
How to Use a Webinar to Launch Your Produce Products to Your Buyers
As the Coronavirus cases continue to rise, it has become imperative for produce companies to use virtual technology as a means of communication and product announcements. The produce industry has a...
The Importance of Videos in the Gardening Industry
There is no denying that life has felt stressful and abnormal over the past few months. Between non-stop conflicting news reports and normal life taking a long pause, it is hard for consumers to kn...
5 Important Things to Consider in Today’s Digital Landscape
Life and work look much different for many people right now than it did just a couple months ago. Here are five important things to consider in today’s digital landscape, one that has changed due t...
Optimizing an Event in a Virtual Environment
Times have been changing rapidly with the spread of COVID-19 and many businesses have had to re-think their plan and methods of communication. These vast changes have hit the event industry hard. E...
Pitching a Story Amidst Growing News Coverage of a Crisis
COVID-19 has upended many things for most of the world. Some industries have grinded to a halt (hotels, conventions, bars) and others have never been busier (grocery stores, online shopping, delive...
