THE EVOLVING BLOG

Promoting Seasonal Products to an At-Home Workforce
November 19, 2020

Promoting Seasonal Products to an At-Home Workforce

This year’s seasonal promotions and holiday shopping will look a lot different than any other year prior. With COVID-19 forcing people to stay home and stay isolated, many Americans continue to onl...

How To Market Landscaping/Home Improvement Projects To Consumers
October 13, 2020

How To Market Landscaping/Home Improvement Projects To Consumers

The home improvement market has seen drastic changes since the beginning of 2020, when the unanticipated global pandemic forced homeowners to begin working from home. Millennials and Gen-X families...

How to Utilize Social Media During a Pandemic
September 16, 2020

How to Utilize Social Media During a Pandemic

At the helm of 2020, it seemed as though the public was becoming more aware of its overuse of online platforms. Concerns regarding mental health, sleep, and general safety dimmed social media’s pra...

How to Use a Webinar to Launch Your Produce Products to Your Buyers
July 10, 2020

How to Use a Webinar to Launch Your Produce Products to Your Buyers

As the Coronavirus cases continue to rise, it has become imperative for produce companies to use virtual technology as a means of communication and product announcements. The produce industry has a...

The Importance of Videos in the Gardening Industry
May 7, 2020

The Importance of Videos in the Gardening Industry

There is no denying that life has felt stressful and abnormal over the past few months. Between non-stop conflicting news reports and normal life taking a long pause, it is hard for consumers to kn...

5 Important Things to Consider in Today’s Digital Landscape
May 1, 2020

5 Important Things to Consider in Today’s Digital Landscape

Life and work look much different for many people right now than it did just a couple months ago. Here are five important things to consider in today’s digital landscape, one that has changed due t...

Optimizing an Event in a Virtual Environment
April 16, 2020

Optimizing an Event in a Virtual Environment

Times have been changing rapidly with the spread of COVID-19 and many businesses have had to re-think their plan and methods of communication. These vast changes have hit the event industry hard. E...

Pitching a Story Amidst Growing News Coverage of a Crisis
April 10, 2020

Pitching a Story Amidst Growing News Coverage of a Crisis

COVID-19 has upended many things for most of the world. Some industries have grinded to a halt (hotels, conventions, bars) and others have never been busier (grocery stores, online shopping, delive...

Agency Perspective on How to Get the Most Out of Working from Home
April 2, 2020

Agency Perspective on How to Get the Most Out of Working from Home

Uncertainty, fear and stress: three ways people across the globe are feeling at this very moment. Most businesses are shut down and forced to work remotely from home. In-person instruction is no lo...

Communication During the Coronavirus Pandemic
March 18, 2020

Communication During the Coronavirus Pandemic

As the coronavirus outbreak continues to grow, several companies and brands face issues on what to communicate and how to deliver it. These messages can be distributed quickly via press release, so...