The cannabis industry is a fascinating frontier for a great number of reasons. With evolving rules and regulations in states where recreational and medical marijuana is legal, cannabis companies have their hands full focusing on running the day-to-day operations. When it comes to marketing, utilizing an outside agency’s expertise is one of the best decisions that your product line, service, dispensary or brand can make.
Most successful businesses understand their strengths and weaknesses and will do whatever they can to assemble to most skilled team possible. Aside from a few major MSOs (multi-state operators), cannabis operators have many hats to wear and they must make the most of their marketing budgets. Current challenges of the cannabis industry present new opportunities for companies to maximize experienced agency talent to guide them on the right path to increased sales, build brand awareness, plan and even execute strategies that ensure long-term success.
Don’t guess at what marketing strategies or tactics will work. Agencies that specialize in promoting and selling goods or services a.k.a. marketing (this includes sales, advertising, public relations, SEO, social media, digital, etc.) know how to help your cannabis business succeed. Engage with them. Tap into their extensive knowledge base to grow your cannabis business.
A good agency partner has a long track record of success helping clients reach their goals. Some agencies prefer to work with large companies. Some focus on small businesses while others support a wide range of budgets. Finding an agency that is the right fit for you and your business can be the best decision your cannabis company will make.
Let an agency do your heavy lifting when it comes to marketing your cannabis business. Marketing success starts with a plan. This marketing blueprint is created from detailed conversations about your company’s goals and clearly defines strategies and tactics that will be incorporated to market your business through digital and/or traditional avenues.
If your cannabis company’s marketing efforts could use a professional review, be sure to contact us at Oster and Associates. We have been helping cannabis brands evolve since 2017 and other industries grow for more than 35 years.