THE EVOLVING BLOG

Produce Hashtags and What They Mean for Marketing
April 8, 2021

Produce Hashtags and What They Mean for Marketing

Digital marketing is taking the world by storm and the use of hashtags has become one of the easiest and most effective promotional strategies to draw attention to your brand. From simply incorpora...

Cannabis in the U.S.A. - a 2021 Overview
February 26, 2021

Cannabis in the U.S.A. - a 2021 Overview

The November 2020 general election brought about significant movement on the legalized cannabis landscape in the U.S. as five more states (Arizona, New Jersey, Montana, South Dakota voters approv...

Marketing Plant Forward Eating
February 18, 2021

Marketing Plant Forward Eating

As consumer eating preferences continue to change, it is our responsibility as marketers to find new ways to create value along the food chain. Plant-based diets and foods took 2020 by storm but li...

Top 5 Gardening Trends for 2021
February 9, 2021

Top 5 Gardening Trends for 2021

2020 brought in a wave of new gardeners, growing nationally from 42 million to 63 million gardeners (Mike Sutterer, CEO of Bonnie Plants). Research predicts these gardeners are here to stay for 202...

Marketing Plant Based Food
February 2, 2021

Marketing Plant Based Food

The term “flexitarian” is rapidly gaining popularity as individuals shy away from animal products and instead choose plant-based foods. As of 2020, more than one in five U.S. citizens identify as a...

The Growth of E-Commerce and Personalized Content
January 26, 2021

The Growth of E-Commerce and Personalized Content

As COVID-19 forced the world to retreat back into the safety of our homes and transition towards an online-focused lifestyle, e-commerce becomes much more important for companies to bring in more b...

Utilizing Public Relations (PR) During a Global Pandemic
January 15, 2021

Utilizing Public Relations (PR) During a Global Pandemic

The calendar says 2021, but COVID-19 is still here and still impacting how we all conduct business. Planning is key to handling challenges of all shapes and sizes. Hopefully your company has a p...

Oster and Associates Adds San Diego-Based Holistic Caring to its Client Roster
December 17, 2020

Oster and Associates Adds San Diego-Based Holistic Caring to its Client Roster

  SAN DIEGO – Oster and Associates, a full-service marketing agency with clients in industries such as cannabis, horticulture, luxury lifestyle and produce, is now the agency of record fo...

Is COVID-19 Affecting Winter Sports?
November 24, 2020

Is COVID-19 Affecting Winter Sports?

As the effects of COVID-19 begin to seep into our everyday lives, we can’t help but wonder how winter sports will be influenced as well. An increasing number of universities are deciding to cancel ...

How the Election is Affecting Marketing Strategies
October 23, 2020

How the Election is Affecting Marketing Strategies

Election years bring a wave of hope, sadness, anxiety, and everything in between. Beyond one’s personal stance or opinion, an election can affect many parts of everyday human life. 2020 has brought...