THE EVOLVING BLOG

Create Compelling Stories About Your Produce
August 11, 2021

Create Compelling Stories About Your Produce

Create Compelling Stories About Your Produce by Focusing on Nutrition and How People Eat The most important part of marketing a product is communicating a compelling story with your target demogra...

Benefits of Hiring an Agency for the Legal Cannabis Industry
July 28, 2021

Benefits of Hiring an Agency for the Legal Cannabis Industry

The cannabis industry is a fascinating frontier for a great number of reasons. With evolving rules and regulations in states where recreational and medical marijuana is legal, cannabis companies ha...

Virtual Presentations and the Future with an Opening Economy
July 16, 2021

Virtual Presentations and the Future with an Opening Economy

Over the past year, companies were forced to begin giving presentations virtually and while doing so have shifted the way we conduct business. With this new style of presenting has come valuable le...

CA Summer Trials with Dümmen Orange
July 8, 2021

CA Summer Trials with Dümmen Orange

It was a beautiful, sunny day at the Avila Beach Golf Resort where Dümmen Orange hosted their 2021 California Summer Trials. Aside from gorgeous displays of Kalanchoe Deck’d Out pots and heron ...

The Early Success of Legal Cannabis Sales
June 18, 2021

The Early Success of Legal Cannabis Sales

Seeing Green – The Early Success of Legal Cannabis Sales Getting started in the legal cannabis industry is anything but easy. Large amounts of patience, time and money are almost required to enter...

The Expanding Cannabis Landscape
May 14, 2021

The Expanding Cannabis Landscape

The cannabis landscape in the U.S. continues its onward expansion. A natural evolution of the industry is taking place as more local municipalities are adopting cannabis-friendly ordinances to allo...

Produce Hashtags and What They Mean for Marketing
April 8, 2021

Produce Hashtags and What They Mean for Marketing

Digital marketing is taking the world by storm and the use of hashtags has become one of the easiest and most effective promotional strategies to draw attention to your brand. From simply incorpora...

Cannabis in the U.S.A. - a 2021 Overview
February 26, 2021

Cannabis in the U.S.A. - a 2021 Overview

The November 2020 general election brought about significant movement on the legalized cannabis landscape in the U.S. as five more states (Arizona, New Jersey, Montana, South Dakota voters approv...

Marketing Plant Forward Eating
February 18, 2021

Marketing Plant Forward Eating

As consumer eating preferences continue to change, it is our responsibility as marketers to find new ways to create value along the food chain. Plant-based diets and foods took 2020 by storm but li...

Top 5 Gardening Trends for 2021
February 9, 2021

Top 5 Gardening Trends for 2021

2020 brought in a wave of new gardeners, growing nationally from 42 million to 63 million gardeners (Mike Sutterer, CEO of Bonnie Plants). Research predicts these gardeners are here to stay for 202...