THE EVOLVING BLOG

The Value of Deepening Understanding
April 20, 2022

The Value of Deepening Understanding

Welcome to Colima!  After a week in the beautiful tropical southern Mexican state of Colima, it seems like it might be interesting to share some of the experience and why this sort of thing is so i...

Women Business Leaders on International Women's Day
March 8, 2022

Women Business Leaders on International Women's Day

International Women’s Day is one of the many opportunities to celebrate the impressive progress women have made socially, economically, culturally and politically over decades. This year’s theme, “...

Marketing Cannabis to Sports Fanatics
March 4, 2022

Marketing Cannabis to Sports Fanatics

Ever since the NFL stopped testing its players for cannabis-use, there has been a stigma shift within the sports industry and cannabis brands want in. There is now a great opportunity for cannabis-...

Outdoor Home Offices are the Future!
February 25, 2022

Outdoor Home Offices are the Future!

In 2022, an estimated 53% of U.S. workforce will be working from a hybrid remote set-up. With more time at home due to a remote workforce, gardening has become not only a fun way to pass time, but ...

Marketing in a Zero Waste Environment
February 18, 2022

Marketing in a Zero Waste Environment

Now, more than ever, society is concerned with environmental degradation and promoting the sustainable development of the planet. It is apparent that damage to the environment is hugely related to ...

Hybrid Events and Trade Shows
February 10, 2022

Hybrid Events and Trade Shows

The pandemic changed the way events have taken place throughout 2021 and now 2022, creating a need for hybrid events. Hybrid events entail both in person and online elements of events. Due to the p...

What to Expect for the 2022 Winter Sports Season
January 7, 2022

What to Expect for the 2022 Winter Sports Season

What had originally looked like a promising winter season in November, has once again become too good to be true as we travel full speed into a winter plagued with high covid-19 infection rates. Be...

'Tis the Season for Poinsettias!
December 23, 2021

'Tis the Season for Poinsettias!

At Oster and Associates, part of what we do is story telling.  We’d like to share a Christmas story with you that has been a part of the work for the agency for many years.   ‘Tis the se...

Engaging Nonprofits Will Be a Big Part of Marketing Plans
December 2, 2021

Engaging Nonprofits Will Be a Big Part of Marketing Plans

As you look around, you may notice that more businesses are centering their brands around charitable giving than ever before. No matter what industry your business serves, it can be beneficial to e...

The Importance of Community - How Businesses Can Give Back This Season
November 22, 2021

The Importance of Community - How Businesses Can Give Back This Season

With COVID-19 normalizing social distancing over the past 20 months, it has been harder to connect with local communities. Now that many Americans are vaccinated and most stores are open again, the...