THE EVOLVING BLOG

April 5, 2019

Oster and Associates Bolsters PR Team with Experienced New Hire

March 19, 2019

Safe Banking – Cannabis Industry’s Necessary Step

The cannabis industry as a whole continues to overcome significant challenges both nationally and locally in California. A multi-billion-dollar industry that operates as cash only simply isn’t a su...

February 28, 2019

TARGETING YOUR OUTDOOR LIVING DEMOGRAPHIC

The outdoor living concept has expanded exponentially. According to Hearth & Home Magazine, it has become a permanent part of the Northern American lifestyle. There are so many elements to cons...

February 21, 2019

Are Seniors a Part of Your Plan?

Seniors have long been a forgotten or ignored generation in American society. There is the darling demo that so many products use as their focus – Adults 25-49 – because these are households with c...

February 14, 2019

Consider a Different Type of Valentine’s Day Gift This Year

Many people associate February 14 with red roses, chocolates or Valentine’s Day cards. That wasn’t by chance and didn’t simply happen overnight. Romance and showing signs of affection can also mean...

January 24, 2019

Cannabis a Year Later – What’s in Store for 2019?

It’s been a year since cannabis became legal in California, and it’s been a changing and arduous year for the industry.  As of last week, the Office of Administrative Law (OAL) has officially appro...

January 18, 2019

GEOTARGETING FOR OUTDOOR LIVING

“Outdoor Living” is broadly defined as an extension of your home into the beauty of nature but can go even further to include features such as a furnished patio and dining area, an outdoor kitchen,...

January 4, 2019

Five Marketing Trends for 2019

Most business owner would like to ensure they are at the cutting edge of their industry.  We all look at trends, and often the trends are more a list of new inventions and technologies than the dir...

December 13, 2018

Why Not Give Back All Year Long

It goes without saying that holidays tend to bring out the good in people. It’s a time to reflect on one’s good fortune and on those less lucky. During this time of the year many companies use it a...

December 10, 2018

Marketing Trends in Produce

It is a known fact that more and more, consumers want to know where their food comes from and how it was grown. Companies that feature sustainability in their growing, harvesting and packaging can ...