THE EVOLVING BLOG
Get to Know Your Customers Day
In the U.S., every third Thursday of January, April, July and October is Get to Know Your Customers Day. At Oster and Associates, we believe in getting to know our clients’ customers and learnin...
Feature Stories Give Insight into Companies by Sharing More than Just the Basics
Imagine your company being profiled in a feature story that ran in one of your industry’s top trade media publications. How cool would that be? How many people would notice your company’s name or r...
Oster and Associates Wins Two Bernays Awards in 2022
We are very honored to be the recipient of two Bernays Awards this year! This year’s theme was “Emanating Excellence,” a tribute to the hard work of local PR professionals who continue telling info...
The Value of Deepening Understanding
Welcome to Colima! After a week in the beautiful tropical southern Mexican state of Colima, it seems like it might be interesting to share some of the experience and why this sort of thing is so i...
Women Business Leaders on International Women's Day
International Women’s Day is one of the many opportunities to celebrate the impressive progress women have made socially, economically, culturally and politically over decades. This year’s theme, “...
Marketing Cannabis to Sports Fanatics
Ever since the NFL stopped testing its players for cannabis-use, there has been a stigma shift within the sports industry and cannabis brands want in. There is now a great opportunity for cannabis-...
Outdoor Home Offices are the Future!
In 2022, an estimated 53% of U.S. workforce will be working from a hybrid remote set-up. With more time at home due to a remote workforce, gardening has become not only a fun way to pass time, but ...
Marketing in a Zero Waste Environment
Now, more than ever, society is concerned with environmental degradation and promoting the sustainable development of the planet. It is apparent that damage to the environment is hugely related to ...
Hybrid Events and Trade Shows
The pandemic changed the way events have taken place throughout 2021 and now 2022, creating a need for hybrid events. Hybrid events entail both in person and online elements of events. Due to the p...
What to Expect for the 2022 Winter Sports Season
What had originally looked like a promising winter season in November, has once again become too good to be true as we travel full speed into a winter plagued with high covid-19 infection rates. Be...
