THE EVOLVING BLOG
Get to Know Your Customers Day
In the U.S., every third Thursday of January, April, July and October is Get to Know Your Customers Day. At Oster and Associates, we believe in getting to know our clients’ customers and learnin...
How to Up Your Website Game
With today’s digital marketing landscape continuously evolving, your website has the potential to become a powerful asset in your marketing efforts. These rapid changes in digital trends can quickl...
Another Side of PR to Position Your Brand for Success
PR (public relations) is an effective way to share a specific message with a targeted audience to achieve a desired result. Sounds simple enough, but how exactly is that accomplished? There are ...
Dümmen Orange Highlights its Award Winning Intrinsa Technology at Cultivate’22
The Dümmen Orange executive team proudly accepts the 2022 Technology of the Year award for its IntrinsaTM program. Accepting this special award included: Nathan Sell (Managing Director APP, Nor...
Building a Brand Through Omnichannel Marketing
When it comes to building your brand, it is imperative to promote your brand across all devices, channels, and platforms used by your target consumers (AKA omnichannel marketing). Omnichannel marke...
How to Utilize Social Media in your Product Launch
Social media seems like the most obvious way for people to connect. In 2022, more the 4.62 billion people around the world were actively using social platforms. So, when it comes to launching a pro...
How to Market to Organic Consumers
The consumer base for organic produce has been consistently growing while staying ambiguous to marketers. The concept of organic farming originated in the early 1900s but since then has had a rise ...
Why Produce Brands Should Utilize TikTok
If there is one social media platform that is taking over people’s screen time right now, it’s TikTok. TikTok has become one of the most popular social media apps in the world. With currently over ...
Branding Cannabis: Top 5 Do's and Don'ts
In 2012, Colorado’s electorate made a bold decision. They voted to make cannabis legal for recreational use. The U.S. cannabis industry has seen exponential growth since then with sales increasing ...
Food Trends to Watch in 2022
With 2022 now in full swing, it’s necessary for food and produce companies to ask themselves what will be the most popular food and culinary topics for this year. The food trends of 2022 are largel...
