THE EVOLVING BLOG

August 14, 2019

Oster and Associates Adds EventHi, Leading National Cannabis Event Software Company, to Client Roster

July 24, 2019

Marketing Tequila: Happy National Tequila Day!

In recent years, both premium and ultra-premium tequilas have grown significantly in the United States spirits marketplace. Consumer demand for higher-end tequila products will only increase furthe...

July 16, 2019

Comic-Con: The Value of Brand Experiences

When thinking of Comic-Con, people would think that it is a unique event, that brings the ever popular “nerd culture” of comics, video games, and technology all into a special convention center, fo...

January 11, 2019

Produce -Getting Your Brand Recognized

Ever wonder about the necessity of all the packaging and brand recognition we see on fruits and vegetables? While much of the produce consumers buy today were at one time commodities, most produce ...

January 4, 2019

Five Marketing Trends for 2019

Most business owner would like to ensure they are at the cutting edge of their industry.  We all look at trends, and often the trends are more a list of new inventions and technologies than the dir...

December 10, 2018

Marketing Trends in Produce

It is a known fact that more and more, consumers want to know where their food comes from and how it was grown. Companies that feature sustainability in their growing, harvesting and packaging can ...

October 29, 2018

Holiday Advertising - Focusing on Quality

The holidays are just around the corner and with Black Fri...

October 4, 2018

Digital marketing for cannabis brands - what you can and can't do

Even though cannabis is legal in several states throughout the U.S., this does not mean cannabis companies can freely advertise. Ask any up-and-coming cannabis brand what their number one marketing...