THE EVOLVING BLOG

July 5, 2018

Being Prepared – Protecting Your Brand Through Planning Ahead

The saying goes that it’s better to have and not need something than need and not have it. When it comes to business, especially the produce business, having a detailed crisis communications plan r...

February 15, 2018

Sustainability, a Contradiction to Plastic Packaging

Branding your product is important not only for awareness and recognition but also for consumers to know what promises are being made to their experience with your product. This may seem easy to...

July 27, 2017

Stick to the Skyscrapers, We'll Build Your Brand

In today’s competitive construction market, your brand needs to be well-recognized and sought-after to succeed.  Oster and Associates wants to build your brand around your unique abil...

July 1, 2016

Rebranding Is Fresh Thinking

We’re all aware of rebranding successes and failures of some of the world’s largest corporations.  Everyone seems to do it in one way or another.  But for companies of all ...

April 1, 2016

Picture Your Brand. Use Visual Communication

To build your brand and share a strong brand message you need attractive and smart content. We usually think of content as a catchy slogan or a well-written article. But content is more than jus...

December 11, 2015

Brand Your City and Become the Next Best Place to Enjoy the Holidays

Traveling is a great way to enjoy the holidays. Your city might not be as “Christmasy” as New York City or London, but branding your city for the holidays will help you not only attr...

September 25, 2015

Culture, Language, Ethnicity, Message – What is Your Brand Saying to Your Customers?

Most people tend to surround themselves with others who are similar in culture, traditions, perceptions, language and values. But what a trap that can be for us when we go to market a product or...

September 11, 2015

Brand Evolution - Standing Still Isn't an Option

 

Brand Evolution – Standing Still Isn’t an Option

August 28, 2015

Building and Sustaining a Brand Over 10 Years

This week, we celebrated National Banana Lovers Day on August 27. We are certainly fans of bananas, as Organics Unlimited has been a longtime clie...

July 30, 2015

10 Key Questions to Ask Yourself When Building a Brand Identity

There are many great business ideas that can be established more easily today than ever before. Whether you’re a YouTube vlogger or a mom-and-pop bread company or a CPA firm, there are man...