THE EVOLVING BLOG

Why Produce Brands Should Utilize TikTok
April 28, 2022

Why Produce Brands Should Utilize TikTok

If there is one social media platform that is taking over people’s screen time right now, it’s TikTok. TikTok has become one of the most popular social media apps in the world. With currently over ...

Branding Cannabis: Top 5 Do's and Don'ts
March 30, 2022

Branding Cannabis: Top 5 Do's and Don'ts

In 2012, Colorado’s electorate made a bold decision. They voted to make cannabis legal for recreational use. The U.S. cannabis industry has seen exponential growth since then with sales increasing ...

Food Trends to Watch in 2022
March 17, 2022

Food Trends to Watch in 2022

With 2022 now in full swing, it’s necessary for food and produce companies to ask themselves what will be the most popular food and culinary topics for this year. The food trends of 2022 are largel...

Marketing Cannabis to Sports Fanatics
March 4, 2022

Marketing Cannabis to Sports Fanatics

Ever since the NFL stopped testing its players for cannabis-use, there has been a stigma shift within the sports industry and cannabis brands want in. There is now a great opportunity for cannabis-...

Developing a Social Responsibility Program
September 29, 2021

Developing a Social Responsibility Program

What does it mean for a brand to be socially responsible? And how can your brand stand out when competitors have strong similarities in their products and social responsibility programs? These ...

Hashtags Garden Centers Should be Using
June 11, 2021

Hashtags Garden Centers Should be Using

Hashtags are a simple and free way for companies to get their content in front of the eyes of more people. With social media being an essential marketing tool for all businesses, it is clear that t...

Consumer Trends in Produce
May 27, 2021

Consumer Trends in Produce

As 2021 continues on it is important for the produce industry to stay ahead of consumers wants and desires. As produce marketers, we want to ensure that we are targeting our existing and potential ...

Why Produce Companies Should Start Marketing a “Try Day”
April 21, 2021

Why Produce Companies Should Start Marketing a “Try Day”

Shifting the way that consumers approach purchasing and consuming produce is a challenge for the entire industry. We know that the best way to get shoppers to add more produce into their cart is th...

The Growth of E-Commerce and Personalized Content
January 26, 2021

The Growth of E-Commerce and Personalized Content

As COVID-19 forced the world to retreat back into the safety of our homes and transition towards an online-focused lifestyle, e-commerce becomes much more important for companies to bring in more b...

Virtual Farm Tours: An Essential Tool for Marketing Produce in 2020
October 1, 2020

Virtual Farm Tours: An Essential Tool for Marketing Produce in 2020

The impact of the global pandemic in 2020 has made important services go digital and has driven industries to find new and innovative ways of connecting with customers. With groceries being an esse...