THE EVOLVING BLOG
Oktoberfest: Teaching Marketers about Branding
Every year from the end of September to the beginning of October, the world’s most famous beer festival takes place in Munich, Germany. Known as Oktoberfest by most but simply called “Wiesn” by Ger...
Oster and Associates Adds EventHi, Leading National Cannabis Event Software Company, to Client Roster
SAN DIEGO – (Aug. 14, 2019) – Oster and Associates, a full-service marketing agency focused on cannabis, produce and outdoor living brands, is now the agency of record for San Diego-based, na...
Marketing Tequila: Happy National Tequila Day!
In recent years, both premium and ultra-premium tequilas have grown significantly in the United States spirits marketplace. Consumer demand for higher-end tequila products will only increase furthe...
Comic-Con: The Value of Brand Experiences
When thinking of Comic-Con, people would think that it is a unique event, that brings the ever popular “nerd culture” of comics, video games, and technology all into a special convention center, fo...
Making Green with Green – Marketing Legal Cannabis
Oster and Associates hosted its latest panel discussion, Making Green with Green – Marketing Legal Cannabis, recently to highlight the current state of marketing legal cannabi...
Produce -Getting Your Brand Recognized
Ever wonder about the necessity of all the packaging and brand recognition we see on fruits and vegetables? While much of the produce consumers buy today were at one time commodities, most produce ...
Five Marketing Trends for 2019
Most business owner would like to ensure they are at the cutting edge of their industry. We all look at trends, and often the trends are more a list of new inventions and technologies than the dir...
Marketing Trends in Produce
It is a known fact that more and more, consumers want to know where their food comes from and how it was grown. Companies that feature sustainability in their growing, harvesting and packaging can ...
Health and Wellness of Cannabis
Oster and Associates recently hosted “Health and Wellness of Cannabis in California”, a cannabis panel discussion. About 40 people joined us at 5th Avenue Kitchen and Tap. They heard from Elizabe...
Holiday Advertising - Focusing on Quality
The holidays are just around the corner and with Black Friday, Small Business Saturday and Cyber Monday all happening next month, consumers as always are expecting some great deals. But if you are ...
