THE EVOLVING BLOG
Being Prepared – Protecting Your Brand Through Planning Ahead
The saying goes that it’s better to have and not need something than need and not have it. When it comes to business, especially the produce business, having a detailed crisis communications plan r...
Sustainability, a Contradiction to Plastic Packaging
Branding your product is important not only for awareness and recognition but also for consumers to know what promises are being made to their experience with your product. This may seem easy to...
Stick to the Skyscrapers, We'll Build Your Brand
In today’s competitive construction market, your brand needs to be well-recognized and sought-after to succeed. Oster and Associates wants to build your brand around your unique abil...
Rebranding Is Fresh Thinking
We’re all aware of rebranding successes and failures of some of the world’s largest corporations. Everyone seems to do it in one way or another. But for companies of all ...
Picture Your Brand. Use Visual Communication
To build your brand and share a strong brand message you need attractive and smart content. We usually think of content as a catchy slogan or a well-written article. But content is more than jus...
Brand Your City and Become the Next Best Place to Enjoy the Holidays
Traveling is a great way to enjoy the holidays. Your city might not be as “Christmasy” as New York City or London, but branding your city for the holidays will help you not only attr...
Culture, Language, Ethnicity, Message – What is Your Brand Saying to Your Customers?
Most people tend to surround themselves with others who are similar in culture, traditions, perceptions, language and values. But what a trap that can be for us when we go to market a product or...
Brand Evolution - Standing Still Isn't an Option
Brand Evolution – Standing Still Isn’t an Option
Building and Sustaining a Brand Over 10 Years
This week, we celebrated National Banana Lovers Day on August 27. We are certainly fans of bananas, as Organics Unlimited has been a longtime clie...
10 Key Questions to Ask Yourself When Building a Brand Identity
There are many great business ideas that can be established more easily today than ever before. Whether you’re a YouTube vlogger or a mom-and-pop bread company or a CPA firm, there are man...
