Utilizing Public Relations (PR) During a Global Pandemic

The calendar says 2021, but COVID-19 is still here and still impacting how we all conduct business.

Planning is key to handling challenges of all shapes and sizes. Hopefully your company has a plan to navigate the ongoing global pandemic. If you do, then that plan really should have a PR component. If you don’t, there is no time like the present to create one.

PR can help you maximize your company’s budget. Paid media placements are oftentimes much more expensive than earned media placements. The cost-effectiveness of PR means that it is an ideal way to stretch your company’s marketing dollars. Long story short, it allows you to do more with any budget size.

In a time of global pandemic with mandated social distancing, PR can help your brand safely reach targeted audiences. Since people are mostly staying home and avoiding large gatherings, there is a unique opportunity right now to connect with current customers and attract new customers. Providing new, relevant content in the form of live streaming (pick your channel or software of choice), facilitating social discussions (think LinkedIn, TikTok, Instagram), distributing opt-in eblasts for members or creating clips for YouTube, your company can take control of the messaging that matters most.

Remember to help others. It’s a good rule of thumb to live by especially when so many people are struggling like they are right now with health and economic uncertainty caused by COVID-19. Since we are all in this together, your company can make a positive difference in the communities that you serve. The effort your company makes now will not be forgotten as people and businesses start to get back on their feet in 2021 and beyond.

Downsizing in the age of coronavirus means that a vacuum most likely exists in your industry. Since it’s going to be filled by someone, why not make it your company? An aggressive PR campaign can help elevate a brand to new heights and position you for success now and in the future.

You might be asking yourself how to get started on all the things listed above. The good news is that Oster and Associates can help your company make a plan and be one that maximizes your available marketing dollars to attract new business in a rebounding economy for 2021. If you want to get ahead of your competition, don’t hesitate to contact us and find out how.