The Evolving Blog

May 6, 2019

Beauty in the Eye of Ugly Produce

We have looked at millennials as the key trend setters in the marketplace for a while now. The way that they purchase produce and continue to do so affects the marketing strategies that companies m...

April 16, 2019

Get Out and...Garden

Do you have a green thumb? If you do, you are not the only one. The gardening industry is growing in large numbers and you would be surprised who is leading the charge…It’s not the elders, it’s the...

April 5, 2019

Oster and Associates Bolsters PR Team with Experienced New Hire

March 19, 2019

Safe Banking – Cannabis Industry’s Necessary Step

The cannabis industry as a whole continues to overcome significant challenges both nationally and locally in California. A multi-billion-dollar industry that operates as cash only simply isn’t a su...

February 28, 2019


The outdoor living concept has expanded exponentially. According to Hearth & Home Magazine, it has become a permanent part of the Northern American lifestyle. There are so many elements to cons...

February 21, 2019

Are Seniors a Part of Your Plan?

Seniors have long been a forgotten or ignored generation in American society. There is the darling demo that so many products use as their focus – Adults 25-49 – because these are households with c...

February 14, 2019

Consider a Different Type of Valentine’s Day Gift This Year

Many people associate February 14 with red roses, chocolates or Valentine’s Day cards. That wasn’t by chance and didn’t simply happen overnight. Romance and showing signs of affection can also mean...

January 24, 2019

Cannabis a Year Later – What’s in Store for 2019?

It’s been a year since cannabis became legal in California, and it’s been a changing and arduous year for the industry.  As of last week, the Office of Administrative Law (OAL) has officially appro...

January 18, 2019


“Outdoor Living” is broadly defined as an extension of your home into the beauty of nature but can go even further to include features such as a furnished patio and dining area, an outdoor kitchen,...