THE EVOLVING BLOG
The Evolving Blog
Get to Know Your Customers Day
In the U.S., every third Thursday of January, April, July and October is Get to Know Your Customers Day. At Oster and Associates, we believe in getting to know our clients’ customers and learnin...
Pitching Produce to Customers: Welcome Gold Coast Packing!
Happy National Picnic Month! In the spirit of July being the perfect month for summer picnics and delicious produce, we are excited to welcome Gold Coast Packing to the Oster and Associates roster!...
Aligning PR and Advertising: A Key to Effective Brand Development
Building a solid and consistent brand doesn't happen by chance; it's the product of a strategic fusion between advertising and public relations (PR). Although advertising and PR employ different st...
The Importance of Regular Website Updates for Businesses
In the fast-paced and ever-evolving digital landscape, a business's website is often the first point of contact with potential customers. A well-crafted and regularly updated website goes beyond ju...
The Future of Marketing: Current AI Trends and Strategies
In the ever-changing world of marketing, a game-changer has arrived - artificial intelligence (AI). AI has emerged as a transformative force, reshaping how businesses connect with their audiences. ...
How Artificial Intelligence is Revolutionizing Industries
Artificial intelligence is revolutionizing the marketing landscape, providing businesses with the means to offer customers a digital and personalized consumer experience that is tailored to their s...
The Power of Digital Media in Modern Marketing
In today's fast-paced digital age, the role of digital media in marketing has become paramount. The rise of social media platforms, the widespread availability of internet access, and the growing i...
Running a Successful Trade Show Booth
Trade shows provide excellent opportunities for businesses to showcase their products, network with industry professionals, and generate leads and sales. Whether you’re in the produce industry, tec...
Unique Selling Strategies for the Produce Industry
In today's world, the produce industry has become incredibly competitive. Consumers are increasingly demanding fresh and high-quality fruits and vegetables, and there are endless options for consum...
CAST 2023 with Dümmen Orange
Dümmen Orange recently hosted their 2023 California Spring Trials (CAST) garden party at the beautiful Filipponi Ranch in San Luis Obispo, California. Introducing their exciting new offerings for 2...
