THE EVOLVING BLOG
The Evolving Blog
Beauty in the Eye of Ugly Produce
We have looked at millennials as the key trend setters in the marketplace for a while now. The way that they purchase produce and continue to do so affects the marketing strategies that companies m...
Get Out and...Garden
Do you have a green thumb? If you do, you are not the only one. The gardening industry is growing in large numbers and you would be surprised who is leading the charge…It’s not the elders, it’s the...
Oster and Associates Bolsters PR Team with Experienced New Hire
Safe Banking – Cannabis Industry’s Necessary Step
The cannabis industry as a whole continues to overcome significant challenges both nationally and locally in California. A multi-billion-dollar industry that operates as cash only simply isn’t a su...
TARGETING YOUR OUTDOOR LIVING DEMOGRAPHIC
The outdoor living concept has expanded exponentially. According to Hearth & Home Magazine, it has become a permanent part of the Northern American lifestyle. There are so many elements to cons...
Are Seniors a Part of Your Plan?
Seniors have long been a forgotten or ignored generation in American society. There is the darling demo that so many products use as their focus – Adults 25-49 – because these are households with c...
Consider a Different Type of Valentine’s Day Gift This Year
Many people associate February 14 with red roses, chocolates or Valentine’s Day cards. That wasn’t by chance and didn’t simply happen overnight. Romance and showing signs of affection can also mean...
Cannabis a Year Later – What’s in Store for 2019?
It’s been a year since cannabis became legal in California, and it’s been a changing and arduous year for the industry. As of last week, the Office of Administrative Law (OAL) has officially appro...
GEOTARGETING FOR OUTDOOR LIVING
“Outdoor Living” is broadly defined as an extension of your home into the beauty of nature but can go even further to include features such as a furnished patio and dining area, an outdoor kitchen,...
Oster and Associates is an award-winning advertising, marketing and public relations (PR) agency with a long history of implementing successful programs on behalf of its clients. Our focus has always been on developing solutions—solutions that are the perfect balance between strategy and creativity. This focus has sustained us since our doors opened in 1986.
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