THE EVOLVING BLOG
The Evolving Blog
Are Seniors a Part of Your Plan?
Seniors have long been a forgotten or ignored generation in American society. There is the darling demo that so many products use as their focus – Adults 25-49 – because these are households with c...
Consider a Different Type of Valentine’s Day Gift This Year
Many people associate February 14 with red roses, chocolates or Valentine’s Day cards. That wasn’t by chance and didn’t simply happen overnight. Romance and showing signs of affection can also mean...
Cannabis a Year Later – What’s in Store for 2019?
It’s been a year since cannabis became legal in California, and it’s been a changing and arduous year for the industry. As of last week, the Office of Administrative Law (OAL) has officially appro...
GEOTARGETING FOR OUTDOOR LIVING
“Outdoor Living” is broadly defined as an extension of your home into the beauty of nature but can go even further to include features such as a furnished patio and dining area, an outdoor kitchen,...
Produce -Getting Your Brand Recognized
Ever wonder about the necessity of all the packaging and brand recognition we see on fruits and vegetables? While much of the produce consumers buy today were at one time commodities, most produce ...
Five Marketing Trends for 2019
Most business owner would like to ensure they are at the cutting edge of their industry. We all look at trends, and often the trends are more a list of new inventions and technologies than the dir...
Why Not Give Back All Year Long
It goes without saying that holidays tend to bring out the good in people. It’s a time to reflect on one’s good fortune and on those less lucky. During this time of the year many companies use it a...
Marketing Trends in Produce
It is a known fact that more and more, consumers want to know where their food comes from and how it was grown. Companies that feature sustainability in their growing, harvesting and packaging can ...
The Relevance of Radio
There’s no question the habits of consumers across the country have changed. With those changes comes the responsibility as marketers to ensure we are continuing to reach the hearts and minds of po...
A Time for Thanks
It’s that time of the year again when we take a moment to reflect upon the things for which we are thankful… We at Oster would like to express our gratitude for many wonderful things: • Long te...
