THE EVOLVING BLOG

The Evolving Blog

Marketing Produce to Gen Z
January 13, 2022

Marketing Produce to Gen Z

Generation Z is unlike any previous generation. Their economic spending power is the fastest growing across all generational cohorts, representing an estimated $143 billion in annual spending power...

What to Expect for the 2022 Winter Sports Season
January 7, 2022

What to Expect for the 2022 Winter Sports Season

What had originally looked like a promising winter season in November, has once again become too good to be true as we travel full speed into a winter plagued with high covid-19 infection rates. Be...

'Tis the Season for Poinsettias!
December 23, 2021

'Tis the Season for Poinsettias!

At Oster and Associates, part of what we do is story telling.  We’d like to share a Christmas story with you that has been a part of the work for the agency for many years.   ‘Tis the se...

Engaging Nonprofits Will Be a Big Part of Marketing Plans
December 2, 2021

Engaging Nonprofits Will Be a Big Part of Marketing Plans

As you look around, you may notice that more businesses are centering their brands around charitable giving than ever before. No matter what industry your business serves, it can be beneficial to e...

The Importance of Community - How Businesses Can Give Back This Season
November 22, 2021

The Importance of Community - How Businesses Can Give Back This Season

With COVID-19 normalizing social distancing over the past 20 months, it has been harder to connect with local communities. Now that many Americans are vaccinated and most stores are open again, the...

Autumnal Gardening Tips
November 1, 2021

Autumnal Gardening Tips

When it comes to marketing, it is imperative that you not only have a great strategy but also that you understand what it is that your client is selling.  Here at Oster and Associates, we live, eat...

Social Equity in the Cannabis Industry
October 20, 2021

Social Equity in the Cannabis Industry

True social equity in the cannabis industry is an aspirational goal that can and must be achieved. The nascent (when compared to other major industries) multi-billion dollar legal cannabis space ...

Developing a Social Responsibility Program
September 29, 2021

Developing a Social Responsibility Program

What does it mean for a brand to be socially responsible? And how can your brand stand out when competitors have strong similarities in their products and social responsibility programs? These ...

Communicate or Perish
September 13, 2021

Communicate or Perish

Communication, whether it be in your personal or professional life, is of vital importance.  Having solid communication, or lack thereof, can make or break relationships or even companies.  Accordi...

Incentivizing Sales to Align with Marketing
August 25, 2021

Incentivizing Sales to Align with Marketing

Sales and Marketing, two departments which should be closely aligned but are often at odds.  So where does this lack of cohesion come from?  It can be traced to incentives and Luke Neely, an SEO an...