THE EVOLVING BLOG

The Evolving Blog

Communicate or Perish
September 13, 2021

Communicate or Perish

Communication, whether it be in your personal or professional life, is of vital importance.  Having solid communication, or lack thereof, can make or break relationships or even companies.  Accordi...

Incentivizing Sales to Align with Marketing
August 25, 2021

Incentivizing Sales to Align with Marketing

Sales and Marketing, two departments which should be closely aligned but are often at odds.  So where does this lack of cohesion come from?  It can be traced to incentives and Luke Neely, an SEO an...

Create Compelling Stories About Your Produce
August 11, 2021

Create Compelling Stories About Your Produce

Create Compelling Stories About Your Produce by Focusing on Nutrition and How People Eat The most important part of marketing a product is communicating a compelling story with your target demogra...

Benefits of Hiring an Agency for the Legal Cannabis Industry
July 28, 2021

Benefits of Hiring an Agency for the Legal Cannabis Industry

The cannabis industry is a fascinating frontier for a great number of reasons. With evolving rules and regulations in states where recreational and medical marijuana is legal, cannabis companies ha...

Virtual Presentations and the Future with an Opening Economy
July 16, 2021

Virtual Presentations and the Future with an Opening Economy

Over the past year, companies were forced to begin giving presentations virtually and while doing so have shifted the way we conduct business. With this new style of presenting has come valuable le...

CA Summer Trials with Dümmen Orange
July 8, 2021

CA Summer Trials with Dümmen Orange

It was a beautiful, sunny day at the Avila Beach Golf Resort where Dümmen Orange hosted their 2021 California Summer Trials. Aside from gorgeous displays of Kalanchoe Deck’d Out pots and heron ...

The Growth of Plant-Based Diets and What it Means for the Produce Industry
June 23, 2021

The Growth of Plant-Based Diets and What it Means for the Produce Industry

The rise of plant-based eating may be a hot topic, but it is more than just a fad. It seems from 2019-2021 that nearly every brand has started considering plant-based options in order to stay relev...

The Early Success of Legal Cannabis Sales
June 18, 2021

The Early Success of Legal Cannabis Sales

Seeing Green – The Early Success of Legal Cannabis Sales Getting started in the legal cannabis industry is anything but easy. Large amounts of patience, time and money are almost required to enter...

Hashtags Garden Centers Should be Using
June 11, 2021

Hashtags Garden Centers Should be Using

Hashtags are a simple and free way for companies to get their content in front of the eyes of more people. With social media being an essential marketing tool for all businesses, it is clear that t...

Consumer Trends in Produce
May 27, 2021

Consumer Trends in Produce

As 2021 continues on it is important for the produce industry to stay ahead of consumers wants and desires. As produce marketers, we want to ensure that we are targeting our existing and potential ...