THE EVOLVING BLOG

The Evolving Blog

Engaging Nonprofits Will Be a Big Part of Marketing Plans
December 2, 2021

Engaging Nonprofits Will Be a Big Part of Marketing Plans

As you look around, you may notice that more businesses are centering their brands around charitable giving than ever before. No matter what industry your business serves, it can be beneficial to e...

The Importance of Community - How Businesses Can Give Back This Season
November 22, 2021

The Importance of Community - How Businesses Can Give Back This Season

With COVID-19 normalizing social distancing over the past 20 months, it has been harder to connect with local communities. Now that many Americans are vaccinated and most stores are open again, the...

Autumnal Gardening Tips
November 1, 2021

Autumnal Gardening Tips

When it comes to marketing, it is imperative that you not only have a great strategy but also that you understand what it is that your client is selling.  Here at Oster and Associates, we live, eat...

Social Equity in the Cannabis Industry
October 20, 2021

Social Equity in the Cannabis Industry

True social equity in the cannabis industry is an aspirational goal that can and must be achieved. The nascent (when compared to other major industries) multi-billion dollar legal cannabis space ...

Developing a Social Responsibility Program
September 29, 2021

Developing a Social Responsibility Program

What does it mean for a brand to be socially responsible? And how can your brand stand out when competitors have strong similarities in their products and social responsibility programs? These ...

Communicate or Perish
September 13, 2021

Communicate or Perish

Communication, whether it be in your personal or professional life, is of vital importance.  Having solid communication, or lack thereof, can make or break relationships or even companies.  Accordi...

Incentivizing Sales to Align with Marketing
August 25, 2021

Incentivizing Sales to Align with Marketing

Sales and Marketing, two departments which should be closely aligned but are often at odds.  So where does this lack of cohesion come from?  It can be traced to incentives and Luke Neely, an SEO an...

Create Compelling Stories About Your Produce
August 11, 2021

Create Compelling Stories About Your Produce

Create Compelling Stories About Your Produce by Focusing on Nutrition and How People Eat The most important part of marketing a product is communicating a compelling story with your target demogra...

Benefits of Hiring an Agency for the Legal Cannabis Industry
July 28, 2021

Benefits of Hiring an Agency for the Legal Cannabis Industry

The cannabis industry is a fascinating frontier for a great number of reasons. With evolving rules and regulations in states where recreational and medical marijuana is legal, cannabis companies ha...

Virtual Presentations and the Future with an Opening Economy
July 16, 2021

Virtual Presentations and the Future with an Opening Economy

Over the past year, companies were forced to begin giving presentations virtually and while doing so have shifted the way we conduct business. With this new style of presenting has come valuable le...