THE EVOLVING BLOG
The Evolving Blog
Virtual Presentations and the Future with an Opening Economy
Over the past year, companies were forced to begin giving presentations virtually and while doing so have shifted the way we conduct business. With this new style of presenting has come valuable le...
CA Summer Trials with Dümmen Orange
It was a beautiful, sunny day at the Avila Beach Golf Resort where Dümmen Orange hosted their 2021 California Summer Trials. Aside from gorgeous displays of Kalanchoe Deck’d Out pots and heron ...
The Growth of Plant-Based Diets and What it Means for the Produce Industry
The rise of plant-based eating may be a hot topic, but it is more than just a fad. It seems from 2019-2021 that nearly every brand has started considering plant-based options in order to stay relev...
The Early Success of Legal Cannabis Sales
Seeing Green – The Early Success of Legal Cannabis Sales Getting started in the legal cannabis industry is anything but easy. Large amounts of patience, time and money are almost required to enter...
Hashtags Garden Centers Should be Using
Hashtags are a simple and free way for companies to get their content in front of the eyes of more people. With social media being an essential marketing tool for all businesses, it is clear that t...
Consumer Trends in Produce
As 2021 continues on it is important for the produce industry to stay ahead of consumers wants and desires. As produce marketers, we want to ensure that we are targeting our existing and potential ...
Why Audio is Still the Most Immersive Experience for Consumers
As marketers, we are always looking for the most effective way to reach consumers and bring them our client’s messages in a way that will motivate them to take further actions. A great way to catch...
The Expanding Cannabis Landscape
The cannabis landscape in the U.S. continues its onward expansion. A natural evolution of the industry is taking place as more local municipalities are adopting cannabis-friendly ordinances to allo...
How Independent Garden Centers Can Prepare for the Rest of 2021
Although the global pandemic was a tragedy, there was a renaissance type of effect for many industries. Independent garden centers were one of those that was able to come out stronger than before d...
Why Produce Companies Should Start Marketing a “Try Day”
Shifting the way that consumers approach purchasing and consuming produce is a challenge for the entire industry. We know that the best way to get shoppers to add more produce into their cart is th...
