THE EVOLVING BLOG

The Evolving Blog

July 19, 2018

The Importance of Getting to Know Your Customers

Many mom-and-pop shops and locally-owned stores have gone out-of-business due to big businesses moving into small towns. Gone are the days of store owners knowing your name and needs. One thing, ho...

July 5, 2018

Being Prepared – Protecting Your Brand Through Planning Ahead

The saying goes that it’s better to have and not need something than need and not have it. When it comes to business, especially the produce business, having a detailed crisis communications plan r...

June 28, 2018

What it Means to be High on 4th of July

As the 4th of July rolls around, let’s take a moment to reflect and remember what this date stands for – it’s the day we signed the Declaration of Independence, a document that officially dissolved...

June 22, 2018

Oster and Associates Announces New Website

We’re excited to announce the launch of our new website! Since our last update in 2013, we have evolved our team, our services and our clients. Our site has undergone a complete remodel with a new ...

June 14, 2018

Including Fathers When Marketing to Parents

It’s not uncommon to only mention moms when marketing products to parents. Lines like “Choosy moms choose Jif” or Luv’s commercial that says “By the second kid, every mom is an expert” come to mind...

June 11, 2018

Making an Impact: Getting Involved in the Community

When a company has been around for 32 years like Oster and Associates, it is no surprise that community involvement is part of our company culture. The extent to which you immerse...

June 1, 2018

Using Social Media to Impact Social Change

In the current political climate, social issues are at the forefront of conversation online. Trending topics on social media often include diverse groups voicing their varying opinions about the la...

May 24, 2018

The Experiences of our Spring 2018 Interns: Alexica and Marie

Internships are a valuable experience for students who are figuring out their career path. Interns are able to experience what it will be like to work in their potential field and what kind of resp...

May 17, 2018

Evolve through Trade Shows - Don’t Leave Business on the Table

Anyone who has exhibited, worked or attended trade shows will agree that they are exhausting.  There is a flurry of planning, coordinating and spending prior to the show.  There is the travel, the ...

May 10, 2018

Keep This in Mind When Writing About Science

Most public relations (PR) professionals didn’t attend medical school or study science, yet for many, they are tasked with writing about it. So, keep this in mind before you start to write...