THE EVOLVING BLOG
The Evolving Blog
Being Prepared – Protecting Your Brand Through Planning Ahead
The saying goes that it’s better to have and not need something than need and not have it. When it comes to business, especially the produce business, having a detailed crisis communications plan r...
What it Means to be High on 4th of July
As the 4th of July rolls around, let’s take a moment to reflect and remember what this date stands for – it’s the day we signed the Declaration of Independence, a document that officially dissolved...
Oster and Associates Announces New Website
We’re excited to announce the launch of our new website! Since our last update in 2013, we have evolved our team, our services and our clients. Our site has undergone a complete remodel with a new ...
Including Fathers When Marketing to Parents
It’s not uncommon to only mention moms when marketing products to parents. Lines like “Choosy moms choose Jif” or Luv’s commercial that says “By the second kid, every mom is an expert” come to mind...
Making an Impact: Getting Involved in the Community
When a company has been around for 32 years like Oster and Associates, it is no surprise that community involvement is part of our company culture. The extent to which you immerse...
Using Social Media to Impact Social Change
In the current political climate, social issues are at the forefront of conversation online. Trending topics on social media often include diverse groups voicing their varying opinions about the la...
The Experiences of our Spring 2018 Interns: Alexica and Marie
Internships are a valuable experience for students who are figuring out their career path. Interns are able to experience what it will be like to work in their potential field and what kind of resp...
Evolve through Trade Shows - Don’t Leave Business on the Table
Anyone who has exhibited, worked or attended trade shows will agree that they are exhausting. There is a flurry of planning, coordinating and spending prior to the show. There is the travel, the ...
Keep This in Mind When Writing About Science
Most public relations (PR) professionals didn’t attend medical school or study science, yet for many, they are tasked with writing about it. So, keep this in mind before you start to write...
Benefits of Working in a Multicultural Office
At Oster and Associates, we consider ourselves very fortunate to live in beautiful San Diego, California. San Diego is predominately known for its amazing weather year-around, but what sets us a...
