THE EVOLVING BLOG
The Evolving Blog
How Independent Garden Centers Can Prepare for the Rest of 2021
Although the global pandemic was a tragedy, there was a renaissance type of effect for many industries. Independent garden centers were one of those that was able to come out stronger than before d...
Why Produce Companies Should Start Marketing a “Try Day”
Shifting the way that consumers approach purchasing and consuming produce is a challenge for the entire industry. We know that the best way to get shoppers to add more produce into their cart is th...
Marketing Trends That Will Dominate 2021
In a rapidly changing world and marketplace, it’s important to stay up to date on the latest ideas and changes. For 2021, customer experience, employee engagement, and content visualization are som...
Produce Hashtags and What They Mean for Marketing
Digital marketing is taking the world by storm and the use of hashtags has become one of the easiest and most effective promotional strategies to draw attention to your brand. From simply incorpora...
2021’s Tidal Wave of Gardeners
2020 was a booming year in the gardening world, bringing in a wave of new gardeners in the midst of the pandemic, and experts suggest they're here to stay! Whether looking to pick up a new hobby, g...
How to Safely Post Cannabis-Related Content on Social Media
Medical marijuana usage in California has been legal since 1996, but cannabis distributors are still encountering difficulties in marketing their products on social media due to its federal illegal...
How to Encourage Consumers to Eat More Produce
We have all been told since we were children to make sure we get enough servings of fruits and vegetables. However, the average American only consumes .9 cups of fruit and 1.4 cups of vegetables da...
Cannabis in the U.S.A. - a 2021 Overview
The November 2020 general election brought about significant movement on the legalized cannabis landscape in the U.S. as five more states (Arizona, New Jersey, Montana, South Dakota voters approv...
Marketing Plant Forward Eating
As consumer eating preferences continue to change, it is our responsibility as marketers to find new ways to create value along the food chain. Plant-based diets and foods took 2020 by storm but li...
Top 5 Gardening Trends for 2021
2020 brought in a wave of new gardeners, growing nationally from 42 million to 63 million gardeners (Mike Sutterer, CEO of Bonnie Plants). Research predicts these gardeners are here to stay for 202...
