THE EVOLVING BLOG

The Evolving Blog

Leading With a Purpose in a Crisis
May 22, 2020

Leading With a Purpose in a Crisis

“When the going gets tough, the tough get going.” If the past few months have taught us anything, it’s that you can find out a lot about a person’s and company’s character during a crisis. COVID-19...

Quickly Adapting to Technology During the COVID-19 Era
May 20, 2020

Quickly Adapting to Technology During the COVID-19 Era

Produce industry embraces range of meeting options to conduct business in ongoing pandemicSAN DIEGO – May 20, 2020 – The COVID-19 global pandemic has impacted everything in some capacity or ano...

The Importance of Rapid Response Packaging During COVID-19
May 14, 2020

The Importance of Rapid Response Packaging During COVID-19

Business has changed in the US since mid-March, which has also necessitated some changes in how we market. For one of our clients, First Class Packaging, this has meant reaching out some existing c...

The Importance of Videos in the Gardening Industry
May 7, 2020

The Importance of Videos in the Gardening Industry

There is no denying that life has felt stressful and abnormal over the past few months. Between non-stop conflicting news reports and normal life taking a long pause, it is hard for consumers to kn...

5 Important Things to Consider in Today’s Digital Landscape
May 1, 2020

5 Important Things to Consider in Today’s Digital Landscape

Life and work look much different for many people right now than it did just a couple months ago. Here are five important things to consider in today’s digital landscape, one that has changed due t...

Optimizing an Event in a Virtual Environment
April 16, 2020

Optimizing an Event in a Virtual Environment

Times have been changing rapidly with the spread of COVID-19 and many businesses have had to re-think their plan and methods of communication. These vast changes have hit the event industry hard. E...

Pitching a Story Amidst Growing News Coverage of a Crisis
April 10, 2020

Pitching a Story Amidst Growing News Coverage of a Crisis

COVID-19 has upended many things for most of the world. Some industries have grinded to a halt (hotels, conventions, bars) and others have never been busier (grocery stores, online shopping, delive...

Agency Perspective on How to Get the Most Out of Working from Home
April 2, 2020

Agency Perspective on How to Get the Most Out of Working from Home

Uncertainty, fear and stress: three ways people across the globe are feeling at this very moment. Most businesses are shut down and forced to work remotely from home. In-person instruction is no lo...

Oster and Associates Expands Client Roster with the Addition of Dümmen Orange
March 26, 2020

Oster and Associates Expands Client Roster with the Addition of Dümmen Orange

 SAN DIEGO – (Mar. 26, 2020) – Oster and Associates, a full-service marketing agency with clients in industries such as horticulture, luxury lifestyle, cannabis and produce, is now the a...

Communication During the Coronavirus Pandemic
March 18, 2020

Communication During the Coronavirus Pandemic

As the coronavirus outbreak continues to grow, several companies and brands face issues on what to communicate and how to deliver it. These messages can be distributed quickly via press release, so...