THE EVOLVING BLOG

May 6, 2019

Beauty in the Eye of Ugly Produce

We have looked at millennials as the key trend setters in the marketplace for a while now. The way that they purchase produce and continue to do so affects the marketing strategies that companies m...

February 28, 2019

TARGETING YOUR OUTDOOR LIVING DEMOGRAPHIC

The outdoor living concept has expanded exponentially. According to Hearth & Home Magazine, it has become a permanent part of the Northern American lifestyle. There are so many elements to cons...

February 21, 2019

Are Seniors a Part of Your Plan?

Seniors have long been a forgotten or ignored generation in American society. There is the darling demo that so many products use as their focus – Adults 25-49 – because these are households with c...

January 18, 2019

GEOTARGETING FOR OUTDOOR LIVING

“Outdoor Living” is broadly defined as an extension of your home into the beauty of nature but can go even further to include features such as a furnished patio and dining area, an outdoor kitchen,...

January 11, 2019

Produce -Getting Your Brand Recognized

Ever wonder about the necessity of all the packaging and brand recognition we see on fruits and vegetables? While much of the produce consumers buy today were at one time commodities, most produce ...

January 4, 2019

Five Marketing Trends for 2019

Most business owner would like to ensure they are at the cutting edge of their industry.  We all look at trends, and often the trends are more a list of new inventions and technologies than the dir...

December 10, 2018

Marketing Trends in Produce

It is a known fact that more and more, consumers want to know where their food comes from and how it was grown. Companies that feature sustainability in their growing, harvesting and packaging can ...

November 28, 2018

The Relevance of Radio

There’s no question the habits of consumers across the country have changed. With those changes comes the responsibility as marketers to ensure we are continuing to reach the hearts and minds of po...

November 16, 2018

Health and Wellness of Cannabis

Oster and Associates recently hosted “Health and Wellnes...