THE EVOLVING BLOG

Top 5 Gardening Trends for 2021
February 9, 2021

Top 5 Gardening Trends for 2021

2020 brought in a wave of new gardeners, growing nationally from 42 million to 63 million gardeners (Mike Sutterer, CEO of Bonnie Plants). Research predicts these gardeners are here to stay for 202...

Marketing Plant Based Food
February 2, 2021

Marketing Plant Based Food

The term “flexitarian” is rapidly gaining popularity as individuals shy away from animal products and instead choose plant-based foods. As of 2020, more than one in five U.S. citizens identify as a...

The Growth of E-Commerce and Personalized Content
January 26, 2021

The Growth of E-Commerce and Personalized Content

As COVID-19 forced the world to retreat back into the safety of our homes and transition towards an online-focused lifestyle, e-commerce becomes much more important for companies to bring in more b...

Utilizing Public Relations (PR) During a Global Pandemic
January 15, 2021

Utilizing Public Relations (PR) During a Global Pandemic

The calendar says 2021, but COVID-19 is still here and still impacting how we all conduct business.Planning is key to handling challenges of all shapes and sizes. Hopefully your company has a p...

5 Tips to Stay on Trend with Mobile Sales
December 10, 2020

5 Tips to Stay on Trend with Mobile Sales

We are more dependent on technology today than we’ve ever been, and people are turning to online shopping to meet their retail needs. Technology can be leveraged to benefit both retailers and consu...

Is COVID-19 Affecting Winter Sports?
November 24, 2020

Is COVID-19 Affecting Winter Sports?

As the effects of COVID-19 begin to seep into our everyday lives, we can’t help but wonder how winter sports will be influenced as well. An increasing number of universities are deciding to cancel ...

Promoting Seasonal Products to an At-Home Workforce
November 19, 2020

Promoting Seasonal Products to an At-Home Workforce

This year’s seasonal promotions and holiday shopping will look a lot different than any other year prior. With COVID-19 forcing people to stay home and stay isolated, many Americans continue to onl...

How the Election is Affecting Marketing Strategies
October 23, 2020

How the Election is Affecting Marketing Strategies

Election years bring a wave of hope, sadness, anxiety, and everything in between. Beyond one’s personal stance or opinion, an election can affect many parts of everyday human life. 2020 has brought...

How To Market Landscaping/Home Improvement Projects To Consumers
October 13, 2020

How To Market Landscaping/Home Improvement Projects To Consumers

The home improvement market has seen drastic changes since the beginning of 2020, when the unanticipated global pandemic forced homeowners to begin working from home. Millennials and Gen-X families...

Virtual Farm Tours: An Essential Tool for Marketing Produce in 2020
October 1, 2020

Virtual Farm Tours: An Essential Tool for Marketing Produce in 2020

The impact of the global pandemic in 2020 has made important services go digital and has driven industries to find new and innovative ways of connecting with customers. With groceries being an esse...