THE EVOLVING BLOG

Virtual Presentations and the Future with an Opening Economy
July 16, 2021

Virtual Presentations and the Future with an Opening Economy

Over the past year, companies were forced to begin giving presentations virtually and while doing so have shifted the way we conduct business. With this new style of presenting has come valuable le...

CA Summer Trials with Dümmen Orange
July 8, 2021

CA Summer Trials with Dümmen Orange

It was a beautiful, sunny day at the Avila Beach Golf Resort where Dümmen Orange hosted their 2021 California Summer Trials. Aside from gorgeous displays of Kalanchoe Deck’d Out pots and heron ...

The Growth of Plant-Based Diets and What it Means for the Produce Industry
June 23, 2021

The Growth of Plant-Based Diets and What it Means for the Produce Industry

The rise of plant-based eating may be a hot topic, but it is more than just a fad. It seems from 2019-2021 that nearly every brand has started considering plant-based options in order to stay relev...

The Early Success of Legal Cannabis Sales
June 18, 2021

The Early Success of Legal Cannabis Sales

Seeing Green – The Early Success of Legal Cannabis Sales Getting started in the legal cannabis industry is anything but easy. Large amounts of patience, time and money are almost required to enter...

Consumer Trends in Produce
May 27, 2021

Consumer Trends in Produce

As 2021 continues on it is important for the produce industry to stay ahead of consumers wants and desires. As produce marketers, we want to ensure that we are targeting our existing and potential ...

Why Audio is Still the Most Immersive Experience for Consumers
May 20, 2021

Why Audio is Still the Most Immersive Experience for Consumers

As marketers, we are always looking for the most effective way to reach consumers and bring them our client’s messages in a way that will motivate them to take further actions. A great way to catch...

How Independent Garden Centers Can Prepare for the Rest of 2021
April 29, 2021

How Independent Garden Centers Can Prepare for the Rest of 2021

Although the global pandemic was a tragedy, there was a renaissance type of effect for many industries. Independent garden centers were one of those that was able to come out stronger than before d...

Why Produce Companies Should Start Marketing a “Try Day”
April 21, 2021

Why Produce Companies Should Start Marketing a “Try Day”

Shifting the way that consumers approach purchasing and consuming produce is a challenge for the entire industry. We know that the best way to get shoppers to add more produce into their cart is th...

Marketing Trends That Will Dominate 2021
April 14, 2021

Marketing Trends That Will Dominate 2021

In a rapidly changing world and marketplace, it’s important to stay up to date on the latest ideas and changes. For 2021, customer experience, employee engagement, and content visualization are som...

Produce Hashtags and What They Mean for Marketing
April 8, 2021

Produce Hashtags and What They Mean for Marketing

Digital marketing is taking the world by storm and the use of hashtags has become one of the easiest and most effective promotional strategies to draw attention to your brand. From simply incorpora...