THE EVOLVING BLOG

Outdoor Home Offices are the Future!
February 25, 2022

Outdoor Home Offices are the Future!

In 2022, an estimated 53% of U.S. workforce will be working from a hybrid remote set-up. With more time at home due to a remote workforce, gardening has become not only a fun way to pass time, but ...

'Tis the Season for Poinsettias!
December 23, 2021

'Tis the Season for Poinsettias!

At Oster and Associates, part of what we do is story telling.  We’d like to share a Christmas story with you that has been a part of the work for the agency for many years.   ‘Tis the se...

Autumnal Gardening Tips
November 1, 2021

Autumnal Gardening Tips

When it comes to marketing, it is imperative that you not only have a great strategy but also that you understand what it is that your client is selling.  Here at Oster and Associates, we live, eat...

CA Summer Trials with Dümmen Orange
July 8, 2021

CA Summer Trials with Dümmen Orange

It was a beautiful, sunny day at the Avila Beach Golf Resort where Dümmen Orange hosted their 2021 California Summer Trials. Aside from gorgeous displays of Kalanchoe Deck’d Out pots and heron ...

Hashtags Garden Centers Should be Using
June 11, 2021

Hashtags Garden Centers Should be Using

Hashtags are a simple and free way for companies to get their content in front of the eyes of more people. With social media being an essential marketing tool for all businesses, it is clear that t...

How Independent Garden Centers Can Prepare for the Rest of 2021
April 29, 2021

How Independent Garden Centers Can Prepare for the Rest of 2021

Although the global pandemic was a tragedy, there was a renaissance type of effect for many industries. Independent garden centers were one of those that was able to come out stronger than before d...

2021’s Tidal Wave of Gardeners
March 29, 2021

2021’s Tidal Wave of Gardeners

2020 was a booming year in the gardening world, bringing in a wave of new gardeners in the midst of the pandemic, and experts suggest they're here to stay! Whether looking to pick up a new hobby, g...

Top 5 Gardening Trends for 2021
February 9, 2021

Top 5 Gardening Trends for 2021

2020 brought in a wave of new gardeners, growing nationally from 42 million to 63 million gardeners (Mike Sutterer, CEO of Bonnie Plants). Research predicts these gardeners are here to stay for 202...

Promoting Indoor Plants to Consumers Working from Home
September 24, 2020

Promoting Indoor Plants to Consumers Working from Home

With working from home being the new normal for 2020 and possibly even 2021, the promotional world has begun looking a lot different. Consumers are opting for curbside pickup and limited in-store s...

The Importance of Shopping Online in the Gardening Industry
July 30, 2020

The Importance of Shopping Online in the Gardening Industry

Shopping online makes everything convenient, even when it comes to buying plants. No brands have been spared by the drastic impacts that coronavirus has had on business. Traditional garden centers ...




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