THE EVOLVING BLOG
CAST 2023 with Dümmen Orange
Dümmen Orange recently hosted their 2023 California Spring Trials (CAST) garden party at the beautiful Filipponi Ranch in San Luis Obispo, California. Introducing their exciting new offerings for 2...
How To Grow Your Garden Center’s Social Media Presence Through TikTok
Let’s admit it… Today’s marketing landscape has drastically changed. As print and television advertisements have become less popular, it is crucial for your business to stay up-to-date with cur...
Dümmen Orange Ushers in the Era of Predictive Breading with Intrinsa
Dümmen Orange is taking the floriculture industry by storm with the development of their new predictive breeding technology, IntrinsaTM. Several years ago, Dümmen Orange made it their mission to de...
Dümmen Orange Highlights its Award Winning Intrinsa Technology at Cultivate’22
The Dümmen Orange executive team proudly accepts the 2022 Technology of the Year award for its IntrinsaTM program. Accepting this special award included: Nathan Sell (Managing Director APP, Nor...
Outdoor Home Offices are the Future!
In 2022, an estimated 53% of U.S. workforce will be working from a hybrid remote set-up. With more time at home due to a remote workforce, gardening has become not only a fun way to pass time, but ...
'Tis the Season for Poinsettias!
At Oster and Associates, part of what we do is story telling. We’d like to share a Christmas story with you that has been a part of the work for the agency for many years. ‘Tis the se...
Autumnal Gardening Tips
When it comes to marketing, it is imperative that you not only have a great strategy but also that you understand what it is that your client is selling. Here at Oster and Associates, we live, eat...
CA Summer Trials with Dümmen Orange
It was a beautiful, sunny day at the Avila Beach Golf Resort where Dümmen Orange hosted their 2021 California Summer Trials. Aside from gorgeous displays of Kalanchoe Deck’d Out pots and heron ...
Hashtags Garden Centers Should be Using
Hashtags are a simple and free way for companies to get their content in front of the eyes of more people. With social media being an essential marketing tool for all businesses, it is clear that t...
How Independent Garden Centers Can Prepare for the Rest of 2021
Although the global pandemic was a tragedy, there was a renaissance type of effect for many industries. Independent garden centers were one of those that was able to come out stronger than before d...
