THE EVOLVING BLOG
'Tis the Season for Poinsettias!
At Oster and Associates, part of what we do is story telling. We’d like to share a Christmas story with you that has been a part of the work for the agency for many years. ‘Tis the se...
Autumnal Gardening Tips
When it comes to marketing, it is imperative that you not only have a great strategy but also that you understand what it is that your client is selling. Here at Oster and Associates, we live, eat...
CA Summer Trials with Dümmen Orange
It was a beautiful, sunny day at the Avila Beach Golf Resort where Dümmen Orange hosted their 2021 California Summer Trials. Aside from gorgeous displays of Kalanchoe Deck’d Out pots and heron ...
Hashtags Garden Centers Should be Using
Hashtags are a simple and free way for companies to get their content in front of the eyes of more people. With social media being an essential marketing tool for all businesses, it is clear that t...
How Independent Garden Centers Can Prepare for the Rest of 2021
Although the global pandemic was a tragedy, there was a renaissance type of effect for many industries. Independent garden centers were one of those that was able to come out stronger than before d...
2021’s Tidal Wave of Gardeners
2020 was a booming year in the gardening world, bringing in a wave of new gardeners in the midst of the pandemic, and experts suggest they're here to stay! Whether looking to pick up a new hobby, g...
Top 5 Gardening Trends for 2021
2020 brought in a wave of new gardeners, growing nationally from 42 million to 63 million gardeners (Mike Sutterer, CEO of Bonnie Plants). Research predicts these gardeners are here to stay for 202...
Promoting Indoor Plants to Consumers Working from Home
With working from home being the new normal for 2020 and possibly even 2021, the promotional world has begun looking a lot different. Consumers are opting for curbside pickup and limited in-store s...
The Importance of Shopping Online in the Gardening Industry
Shopping online makes everything convenient, even when it comes to buying plants. No brands have been spared by the drastic impacts that coronavirus has had on business. Traditional garden centers ...
The Importance of Videos in the Gardening Industry
There is no denying that life has felt stressful and abnormal over the past few months. Between non-stop conflicting news reports and normal life taking a long pause, it is hard for consumers to kn...
