THE EVOLVING BLOG
Happy Small Business Saturday!
Happy Small Business Saturday! We recently attended Facebook’s “Boost with Facebook” event that encouraged small business owners to use Facebook’s many resources and tools to help manage their com...
Health and Wellness of Cannabis
Oster and Associates recently hosted “Health and Wellness of Cannabis in California”, a cannabis panel discussion. About 40 people joined us at 5th Avenue Kitchen and Tap. They heard from Elizabe...
Digital marketing for cannabis brands - what you can and can't do
Even though cannabis is legal in several states throughout the U.S., this does not mean cannabis companies can freely advertise. Ask any up-and-coming cannabis brand what their number one marketing...
Recognizing the Importance of Social Responsibility Branding
Today, consumers are increasingly aware of not only how their produce is grown, but also of the social impact a company can have on communities. This awareness prompted Oster and Associates to work...
Investing in Your Personal Brand - Why it's Important
When we hear the term brand what usually comes to mind is McDonald’s, Apple, Target – big name companies but in today’s online world, investing in one’s own personal brand is becoming more and more...
Why the Business of Cannabis is Good Business
Last week Oster and Associates hosted its first, but not last, cannabis panel discussion. The event was called “The Business of Cannabis in California.” It was so well received that the agency has ...
The Importance of Getting to Know Your Customers
Many mom-and-pop shops and locally-owned stores have gone out-of-business due to big businesses moving into small towns. Gone are the days of store owners knowing your name and needs. One thing, ho...
Being Prepared – Protecting Your Brand Through Planning Ahead
The saying goes that it’s better to have and not need something than need and not have it. When it comes to business, especially the produce business, having a detailed crisis communications plan r...
Using Social Media to Impact Social Change
In the current political climate, social issues are at the forefront of conversation online. Trending topics on social media often include diverse groups voicing their varying opinions about the la...
Twitter Moments
As social media continues to be increasingly important as a medium for news, certain platforms are catering to their users by introducing a news element to their sites. Twitter is one of these. It ...
