THE EVOLVING BLOG
CA Summer Trials with Dümmen Orange
It was a beautiful, sunny day at the Avila Beach Golf Resort where Dümmen Orange hosted their 2021 California Summer Trials. Aside from gorgeous displays of Kalanchoe Deck’d Out pots and heron ...
Hashtags Garden Centers Should be Using
Hashtags are a simple and free way for companies to get their content in front of the eyes of more people. With social media being an essential marketing tool for all businesses, it is clear that t...
Consumer Trends in Produce
As 2021 continues on it is important for the produce industry to stay ahead of consumers wants and desires. As produce marketers, we want to ensure that we are targeting our existing and potential ...
How Independent Garden Centers Can Prepare for the Rest of 2021
Although the global pandemic was a tragedy, there was a renaissance type of effect for many industries. Independent garden centers were one of those that was able to come out stronger than before d...
Why Produce Companies Should Start Marketing a “Try Day”
Shifting the way that consumers approach purchasing and consuming produce is a challenge for the entire industry. We know that the best way to get shoppers to add more produce into their cart is th...
Produce Hashtags and What They Mean for Marketing
Digital marketing is taking the world by storm and the use of hashtags has become one of the easiest and most effective promotional strategies to draw attention to your brand. From simply incorpora...
How to Safely Post Cannabis-Related Content on Social Media
Medical marijuana usage in California has been legal since 1996, but cannabis distributors are still encountering difficulties in marketing their products on social media due to its federal illegal...
Top 5 Gardening Trends for 2021
2020 brought in a wave of new gardeners, growing nationally from 42 million to 63 million gardeners (Mike Sutterer, CEO of Bonnie Plants). Research predicts these gardeners are here to stay for 202...
Promoting Seasonal Products to an At-Home Workforce
This year’s seasonal promotions and holiday shopping will look a lot different than any other year prior. With COVID-19 forcing people to stay home and stay isolated, many Americans continue to onl...
How to Utilize Social Media During a Pandemic
At the helm of 2020, it seemed as though the public was becoming more aware of its overuse of online platforms. Concerns regarding mental health, sleep, and general safety dimmed social media’s pra...
