THE EVOLVING BLOG

October 4, 2018

Digital marketing for cannabis brands - what you can and can't do

Even though cannabis is legal in several states throughout the U.S., this does not mean cannabis companies can freely advertise. Ask any up-and-coming cannabis brand what their number one marketing...

September 6, 2018

Recognizing the Importance of Social Responsibility Branding

Today, consumers are increasingly aware of not only how their produce is grown, but also of the social impact a company can have on communities. This awareness prompted Oster and Associates to work...

August 30, 2018

Investing in Your Personal Brand - Why it's Important

When we hear the term brand what usually comes to mind is McDonald’s, Apple, Target – big name companies but in today’s online world, investing in one’s own personal brand is becoming more...

August 10, 2018

Why the Business of Cannabis is Good Business

Last week Oster and Associates hosted its first, but not last, cannabis panel discussion. The event was called “The Business of Cannabis in California.” It was so well received that the agency has ...

July 19, 2018

The Importance of Getting to Know Your Customers

Many mom-and-pop shops and locally-owned stores have gone out-of-business due to big businesses moving into small towns. Gone are the days of store owners knowing your name and needs. One thing, ho...

July 5, 2018

Being Prepared – Protecting Your Brand Through Planning Ahead

The saying goes that it’s better to have and not need something than need and not have it. When it comes to business, especially the produce business, having a detailed crisis communications plan r...

June 1, 2018

Using Social Media to Impact Social Change

In the current political climate, social issues are at the forefront of conversation online. Trending topics on social media often include diverse groups voicing their varying opinions about the la...

October 19, 2017

Twitter Moments

As social media continues to be increasingly important as a medium for news, certain platforms are catering to their users by introducing a news element to their sites. Twitter is one of these. ...

July 3, 2017

Three Ways your Business Can Use Social Media

“Social media” is a widely-used term all over the world. It’s here to stay, but will continue to evolve. Today, a business without active social media presence is regarded as d...