THE EVOLVING BLOG

Why Produce Brands Should Utilize TikTok
April 28, 2022

Why Produce Brands Should Utilize TikTok

If there is one social media platform that is taking over people’s screen time right now, it’s TikTok. TikTok has become one of the most popular social media apps in the world. With currently over ...

Food Trends to Watch in 2022
March 17, 2022

Food Trends to Watch in 2022

With 2022 now in full swing, it’s necessary for food and produce companies to ask themselves what will be the most popular food and culinary topics for this year. The food trends of 2022 are largel...

Benefits of Hiring an Agency for the Legal Cannabis Industry
July 28, 2021

Benefits of Hiring an Agency for the Legal Cannabis Industry

The cannabis industry is a fascinating frontier for a great number of reasons. With evolving rules and regulations in states where recreational and medical marijuana is legal, cannabis companies ha...

CA Summer Trials with Dümmen Orange
July 8, 2021

CA Summer Trials with Dümmen Orange

It was a beautiful, sunny day at the Avila Beach Golf Resort where Dümmen Orange hosted their 2021 California Summer Trials. Aside from gorgeous displays of Kalanchoe Deck’d Out pots and heron ...

Hashtags Garden Centers Should be Using
June 11, 2021

Hashtags Garden Centers Should be Using

Hashtags are a simple and free way for companies to get their content in front of the eyes of more people. With social media being an essential marketing tool for all businesses, it is clear that t...

Consumer Trends in Produce
May 27, 2021

Consumer Trends in Produce

As 2021 continues on it is important for the produce industry to stay ahead of consumers wants and desires. As produce marketers, we want to ensure that we are targeting our existing and potential ...

How Independent Garden Centers Can Prepare for the Rest of 2021
April 29, 2021

How Independent Garden Centers Can Prepare for the Rest of 2021

Although the global pandemic was a tragedy, there was a renaissance type of effect for many industries. Independent garden centers were one of those that was able to come out stronger than before d...

Why Produce Companies Should Start Marketing a “Try Day”
April 21, 2021

Why Produce Companies Should Start Marketing a “Try Day”

Shifting the way that consumers approach purchasing and consuming produce is a challenge for the entire industry. We know that the best way to get shoppers to add more produce into their cart is th...

Produce Hashtags and What They Mean for Marketing
April 8, 2021

Produce Hashtags and What They Mean for Marketing

Digital marketing is taking the world by storm and the use of hashtags has become one of the easiest and most effective promotional strategies to draw attention to your brand. From simply incorpora...

How to Safely Post Cannabis-Related Content on Social Media
March 22, 2021

How to Safely Post Cannabis-Related Content on Social Media

Medical marijuana usage in California has been legal since 1996, but cannabis distributors are still encountering difficulties in marketing their products on social media due to its federal illegal...