THE EVOLVING BLOG
Get to Know Your Customers Day
In the U.S., every third Thursday of January, April, July and October is Get to Know Your Customers Day. At Oster and Associates, we believe in getting to know our clients’ customers and learnin...
How To Grow Your Garden Center’s Social Media Presence Through TikTok
Let’s admit it… Today’s marketing landscape has drastically changed. As print and television advertisements have become less popular, it is crucial for your business to stay up-to-date with cur...
The Debate on Hashtags – Are They Worth Using?
The “#” symbol with a word or phrase after is something we have all seen before on social media. You may be thinking, “Do people still even use hashtags?” While hashtags may seem to have lost popul...
How to Utilize Social Media in your Product Launch
Social media seems like the most obvious way for people to connect. In 2022, more the 4.62 billion people around the world were actively using social platforms. So, when it comes to launching a pro...
Why Produce Brands Should Utilize TikTok
If there is one social media platform that is taking over people’s screen time right now, it’s TikTok. TikTok has become one of the most popular social media apps in the world. With currently over ...
Food Trends to Watch in 2022
With 2022 now in full swing, it’s necessary for food and produce companies to ask themselves what will be the most popular food and culinary topics for this year. The food trends of 2022 are largel...
Benefits of Hiring an Agency for the Legal Cannabis Industry
The cannabis industry is a fascinating frontier for a great number of reasons. With evolving rules and regulations in states where recreational and medical marijuana is legal, cannabis companies ha...
CA Summer Trials with Dümmen Orange
It was a beautiful, sunny day at the Avila Beach Golf Resort where Dümmen Orange hosted their 2021 California Summer Trials. Aside from gorgeous displays of Kalanchoe Deck’d Out pots and heron ...
Hashtags Garden Centers Should be Using
Hashtags are a simple and free way for companies to get their content in front of the eyes of more people. With social media being an essential marketing tool for all businesses, it is clear that t...
Consumer Trends in Produce
As 2021 continues on it is important for the produce industry to stay ahead of consumers wants and desires. As produce marketers, we want to ensure that we are targeting our existing and potential ...
