THE EVOLVING BLOG
Kema Ogden: Dispensing Cannabis, Wisdom and Creating Community
Las Vegas native Kema Ogden is an innovative business owner, entrepreneur, and philanthropist taking the cannabis and health industry by storm. With the vision to create a holistic approach to he...
The Value of Deepening Understanding
Welcome to Colima! After a week in the beautiful tropical southern Mexican state of Colima, it seems like it might be interesting to share some of the experience and why this sort of thing is so i...
Branding Cannabis: Top 5 Do's and Don'ts
In 2012, Colorado’s electorate made a bold decision. They voted to make cannabis legal for recreational use. The U.S. cannabis industry has seen exponential growth since then with sales increasing ...
Food Trends to Watch in 2022
With 2022 now in full swing, it’s necessary for food and produce companies to ask themselves what will be the most popular food and culinary topics for this year. The food trends of 2022 are largel...
Women Business Leaders on International Women's Day
International Women’s Day is one of the many opportunities to celebrate the impressive progress women have made socially, economically, culturally and politically over decades. This year’s theme, “...
Outdoor Home Offices are the Future!
In 2022, an estimated 53% of U.S. workforce will be working from a hybrid remote set-up. With more time at home due to a remote workforce, gardening has become not only a fun way to pass time, but ...
Marketing in a Zero Waste Environment
Now, more than ever, society is concerned with environmental degradation and promoting the sustainable development of the planet. It is apparent that damage to the environment is hugely related to ...
Hybrid Events and Trade Shows
The pandemic changed the way events have taken place throughout 2021 and now 2022, creating a need for hybrid events. Hybrid events entail both in person and online elements of events. Due to the p...
Changing the Cannabis Industry from the Inside
The legal cannabis industry is in the midst of a tax struggle in states that have approved adult-use marijuana (recreational or medical). A new year meant new tax concerns for states like Californi...
Marketing Produce to Gen Z
Generation Z is unlike any previous generation. Their economic spending power is the fastest growing across all generational cohorts, representing an estimated $143 billion in annual spending power...
