THE EVOLVING BLOG
Top 5 Gardening Trends for 2021
2020 brought in a wave of new gardeners, growing nationally from 42 million to 63 million gardeners (Mike Sutterer, CEO of Bonnie Plants). Research predicts these gardeners are here to stay for 202...
Marketing Plant Based Food
The term “flexitarian” is rapidly gaining popularity as individuals shy away from animal products and instead choose plant-based foods. As of 2020, more than one in five U.S. citizens identify as a...
The Growth of E-Commerce and Personalized Content
As COVID-19 forced the world to retreat back into the safety of our homes and transition towards an online-focused lifestyle, e-commerce becomes much more important for companies to bring in more b...
Utilizing Public Relations (PR) During a Global Pandemic
The calendar says 2021, but COVID-19 is still here and still impacting how we all conduct business.Planning is key to handling challenges of all shapes and sizes. Hopefully your company has a p...
Oster and Associates Adds San Diego-Based Holistic Caring to its Client Roster
SAN DIEGO – Oster and Associates, a full-service marketing agency with clients in industries such as cannabis, horticulture, luxury lifestyle and produce, is now the agency of record fo...
5 Tips to Stay on Trend with Mobile Sales
We are more dependent on technology today than we’ve ever been, and people are turning to online shopping to meet their retail needs. Technology can be leveraged to benefit both retailers and consu...
Promoting Seasonal Products to an At-Home Workforce
This year’s seasonal promotions and holiday shopping will look a lot different than any other year prior. With COVID-19 forcing people to stay home and stay isolated, many Americans continue to onl...
How the Election is Affecting Marketing Strategies
Election years bring a wave of hope, sadness, anxiety, and everything in between. Beyond one’s personal stance or opinion, an election can affect many parts of everyday human life. 2020 has brought...
Virtual Farm Tours: An Essential Tool for Marketing Produce in 2020
The impact of the global pandemic in 2020 has made important services go digital and has driven industries to find new and innovative ways of connecting with customers. With groceries being an esse...
Promoting Indoor Plants to Consumers Working from Home
With working from home being the new normal for 2020 and possibly even 2021, the promotional world has begun looking a lot different. Consumers are opting for curbside pickup and limited in-store s...
