THE EVOLVING BLOG
Health and Wellness of Cannabis
Oster and Associates recently hosted “Health and Wellnes...
Holiday Advertising - Focusing on Quality
The holidays are just around the corner and with Black Fri...
CBD market is on the verge of becoming a mega-industry
The cannabis industry is growing at a record pace and the CBD sub-market is on its way to becoming a booming mega-industry itself. According to a recent
Recognizing the Importance of Social Responsibility Branding
Today, consumers are increasingly aware of not only how their produce is grown, but also of the social impact a company can have on communities. This awareness prompted Oster and Associates to work...
Investing in Your Personal Brand - Why it's Important
When we hear the term brand what usually comes to mind is McDonald’s, Apple, Target – big name companies but in today’s online world, investing in one’s own personal brand is becoming more...
Planning for the Future of Mission Valley
The middle of San Diego is going to be the center of the action this fall as Mission Valley’s land surrounding and including where SDCCU Stadium (form...
Why the Business of Cannabis is Good Business
Last week Oster and Associates hosted its first, but not last, cannabis panel discussion. The event was called “The Business of Cannabis in California.” It was so well received that the agency has ...
The Importance of Getting to Know Your Customers
Many mom-and-pop shops and locally-owned stores have gone out-of-business due to big businesses moving into small towns. Gone are the days of store owners knowing your name and needs. One thing, ho...
Being Prepared – Protecting Your Brand Through Planning Ahead
The saying goes that it’s better to have and not need something than need and not have it. When it comes to business, especially the produce business, having a detailed crisis communications plan r...
Evolve through Trade Shows - Don’t Leave Business on the Table
Anyone who has exhibited, worked or attended trade shows will agree that they are exhausting. There is a flurry of planning, coordinating and spending prior to the show. There is the travel, the ...
