THE EVOLVING BLOG

October 4, 2018

Digital marketing for cannabis brands - what you can and can't do

Even though cannabis is legal in several states throughout the U.S., this does not mean cannabis companies can freely advertise. Ask any up-and-coming cannabis brand what their number one marketing...

September 6, 2018

Recognizing the Importance of Social Responsibility Branding

Today, consumers are increasingly aware of not only how their produce is grown, but also of the social impact a company can have on communities. This awareness prompted Oster and Associates to work...

August 24, 2018

Planning for the Future of Mission Valley

The middle of San Diego is going to be the center of the action this fall as Mission Valley’s land surrounding and including where SDCCU Stadium (form...

August 10, 2018

Why the Business of Cannabis is Good Business

Last week Oster and Associates hosted its first, but not last, cannabis panel discussion. The event was called “The Business of Cannabis in California.” It was so well received that the agency has ...

July 5, 2018

Being Prepared – Protecting Your Brand Through Planning Ahead

The saying goes that it’s better to have and not need something than need and not have it. When it comes to business, especially the produce business, having a detailed crisis communications plan r...

June 28, 2018

What it Means to be High on 4th of July

As the 4th of July rolls around, let’s take a moment to reflect and remember what this date stands for – it’s the day we signed the Declaration of Independence, a document that officially dissolved...

May 10, 2018

Keep This in Mind When Writing About Science

Most public relations (PR) professionals didn’t attend medical school or study science, yet for many, they are tasked with writing about it. So, keep this in mind before you start to write...

April 26, 2018

Importance of Storytelling in Communication

 Successful communication is more than conveying information; it is about engaging your audience. As public relations and marketing professionals, we know successful commun...

April 12, 2018

The #1 PR Tip for Biotech Brands

Handling public relations (PR) for a biotechnology company may seem intimidating at first, but the rewards can be everlasting. Think about it – you are at the forefront of learning about e...