THE EVOLVING BLOG

Promoting Seasonal Products to an At-Home Workforce
November 19, 2020

Promoting Seasonal Products to an At-Home Workforce

This year’s seasonal promotions and holiday shopping will look a lot different than any other year prior. With COVID-19 forcing people to stay home and stay isolated, many Americans continue to onl...

How the Election is Affecting Marketing Strategies
October 23, 2020

How the Election is Affecting Marketing Strategies

Election years bring a wave of hope, sadness, anxiety, and everything in between. Beyond one’s personal stance or opinion, an election can affect many parts of everyday human life. 2020 has brought...

Virtual Farm Tours: An Essential Tool for Marketing Produce in 2020
October 1, 2020

Virtual Farm Tours: An Essential Tool for Marketing Produce in 2020

The impact of the global pandemic in 2020 has made important services go digital and has driven industries to find new and innovative ways of connecting with customers. With groceries being an esse...

Organics Unlimited Turns 20 in 2020, #VoteGROW2020
September 8, 2020

Organics Unlimited Turns 20 in 2020, #VoteGROW2020

One of our longtime clients, Organics Unlimited, is celebrating two major milestones this month. Founded in 2000, the San Diego-based grower and distributor of organic tropical fruit from Mexico ...

Why a Recession Is Not an Excuse to Stop Advertising 
August 28, 2020

Why a Recession Is Not an Excuse to Stop Advertising 

When a recession hits, reducing expenses by limiting advertising spending appeals to a number of companies—forecasts for the rest of 2020 show ad spending to decrease by approximately $50 billion. ...

Organics Unlimited Set to Celebrate 15th Annual GROW Month throughout September by Highlighting its GROW Program 
August 26, 2020

Organics Unlimited Set to Celebrate 15th Annual GROW Month throughout September by Highlighting its GROW Program 

Month-long campaign raises awareness of social responsibility efforts SAN DIEGO (Aug. 25, 2020) – Organics Unlimited, San Diego-based grower and distributor of organic tropical fruit, will celebra...

Organic Demand Stays Hot in 2020
August 17, 2020

Organic Demand Stays Hot in 2020

The calendar and thermometer both say it is summertime for the northern hemisphere and that means hot weather, especially in the western United States. Speaking of heat, organic sales in food and n...

The Current Importance of Business Metrics and Analytics
August 10, 2020

The Current Importance of Business Metrics and Analytics

For businesses, employing metrics and analytics is arguably more important than ever. Statistical data jumps to the forefront as, in the midst of a pandemic, limited in-person interactions lead to ...

How to Use a Webinar to Launch Your Produce Products to Your Buyers
July 10, 2020

How to Use a Webinar to Launch Your Produce Products to Your Buyers

As the Coronavirus cases continue to rise, it has become imperative for produce companies to use virtual technology as a means of communication and product announcements. The produce industry has a...

United Fresh LIVE! – Leading the Way on Virtual Tradeshows
June 26, 2020

United Fresh LIVE! – Leading the Way on Virtual Tradeshows

COVID-19 has directly impacted every industry in some capacity. With in-person tradeshows on hold yet the need for produce business to continue on, United Fresh decided to take its originally sched...