THE EVOLVING BLOG

Aligning PR and Advertising: A Key to Effective Brand Development
December 12, 2023

Aligning PR and Advertising: A Key to Effective Brand Development

Building a solid and consistent brand doesn't happen by chance; it's the product of a strategic fusion between advertising and public relations (PR). Although advertising and PR employ different st...

What Makes an Industry Expert?
March 23, 2023

What Makes an Industry Expert?

In today's highly competitive business landscape, one of the most important assets you can have is the ability to position yourself as an industry expert. However, becoming an expert is not simply ...

Feature Stories Give Insight into Companies by Sharing More than Just the Basics
March 13, 2023

Feature Stories Give Insight into Companies by Sharing More than Just the Basics

Imagine your company being profiled in a feature story that ran in one of your industry’s top trade media publications. How cool would that be? How many people would notice your company’s name or r...

Oster and Associates Wins Two Bernays Awards in 2022
December 1, 2022

Oster and Associates Wins Two Bernays Awards in 2022

We are very honored to be the recipient of two Bernays Awards this year! This year’s theme was “Emanating Excellence,” a tribute to the hard work of local PR professionals who continue telling info...

Podcast Advertising - What You Need to Know
October 10, 2022

Podcast Advertising - What You Need to Know

Podcasts have been increasing in popularity year after year. There are currently over 2 million active podcasts with about 125 million American’s tuning in every month. With numbers like these, no ...

Another Side of PR to Position Your Brand for Success
August 11, 2022

Another Side of PR to Position Your Brand for Success

PR (public relations) is an effective way to share a specific message with a targeted audience to achieve a desired result. Sounds simple enough, but how exactly is that accomplished? There are ...

Women Business Leaders on International Women's Day
March 8, 2022

Women Business Leaders on International Women's Day

International Women’s Day is one of the many opportunities to celebrate the impressive progress women have made socially, economically, culturally and politically over decades. This year’s theme, “...

Marketing in a Zero Waste Environment
February 18, 2022

Marketing in a Zero Waste Environment

Now, more than ever, society is concerned with environmental degradation and promoting the sustainable development of the planet. It is apparent that damage to the environment is hugely related to ...

Hybrid Events and Trade Shows
February 10, 2022

Hybrid Events and Trade Shows

The pandemic changed the way events have taken place throughout 2021 and now 2022, creating a need for hybrid events. Hybrid events entail both in person and online elements of events. Due to the p...

Changing the Cannabis Industry from the Inside
January 26, 2022

Changing the Cannabis Industry from the Inside

The legal cannabis industry is in the midst of a tax struggle in states that have approved adult-use marijuana (recreational or medical). A new year meant new tax concerns for states like Californi...




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