THE EVOLVING BLOG

Kema Ogden: Dispensing Cannabis, Wisdom and Creating Community
May 13, 2022

Kema Ogden: Dispensing Cannabis, Wisdom and Creating Community

Las Vegas native Kema Ogden is an innovative business owner, entrepreneur, and philanthropist taking the cannabis and health industry by storm. With the vision to create a holistic approach to he...

Branding Cannabis: Top 5 Do's and Don'ts
March 30, 2022

Branding Cannabis: Top 5 Do's and Don'ts

In 2012, Colorado’s electorate made a bold decision. They voted to make cannabis legal for recreational use. The U.S. cannabis industry has seen exponential growth since then with sales increasing ...

Marketing Cannabis to Sports Fanatics
March 4, 2022

Marketing Cannabis to Sports Fanatics

Ever since the NFL stopped testing its players for cannabis-use, there has been a stigma shift within the sports industry and cannabis brands want in. There is now a great opportunity for cannabis-...

Changing the Cannabis Industry from the Inside
January 26, 2022

Changing the Cannabis Industry from the Inside

The legal cannabis industry is in the midst of a tax struggle in states that have approved adult-use marijuana (recreational or medical). A new year meant new tax concerns for states like Californi...

Social Equity in the Cannabis Industry
October 20, 2021

Social Equity in the Cannabis Industry

True social equity in the cannabis industry is an aspirational goal that can and must be achieved. The nascent (when compared to other major industries) multi-billion dollar legal cannabis space ...

Benefits of Hiring an Agency for the Legal Cannabis Industry
July 28, 2021

Benefits of Hiring an Agency for the Legal Cannabis Industry

The cannabis industry is a fascinating frontier for a great number of reasons. With evolving rules and regulations in states where recreational and medical marijuana is legal, cannabis companies ha...

The Early Success of Legal Cannabis Sales
June 18, 2021

The Early Success of Legal Cannabis Sales

Seeing Green – The Early Success of Legal Cannabis Sales Getting started in the legal cannabis industry is anything but easy. Large amounts of patience, time and money are almost required to enter...

The Expanding Cannabis Landscape
May 14, 2021

The Expanding Cannabis Landscape

The cannabis landscape in the U.S. continues its onward expansion. A natural evolution of the industry is taking place as more local municipalities are adopting cannabis-friendly ordinances to allo...

How to Safely Post Cannabis-Related Content on Social Media
March 22, 2021

How to Safely Post Cannabis-Related Content on Social Media

Medical marijuana usage in California has been legal since 1996, but cannabis distributors are still encountering difficulties in marketing their products on social media due to its federal illegal...

Cannabis in the U.S.A. - a 2021 Overview
February 26, 2021

Cannabis in the U.S.A. - a 2021 Overview

The November 2020 general election brought about significant movement on the legalized cannabis landscape in the U.S. as five more states (Arizona, New Jersey, Montana, South Dakota voters approv...