THE EVOLVING BLOG

September 6, 2018

Recognizing the Importance of Social Responsibility Branding

Today, consumers are increasingly aware of not only how their produce is grown, but also of the social impact a company can have on communities. This awareness prompted Oster and Associates to work...

July 5, 2018

Being Prepared – Protecting Your Brand Through Planning Ahead

The saying goes that it’s better to have and not need something than need and not have it. When it comes to business, especially the produce business, having a detailed crisis communications plan r...

February 15, 2018

Sustainability, a Contradiction to Plastic Packaging

Branding your product is important not only for awareness and recognition but also for consumers to know what promises are being made to their experience with your product. This may seem easy to do...

April 13, 2017

Social Media in B2B Produce Industry

Social media has become one of the most effective mediums to reach an incredibly broad audience for a wide range of industries. The produce industry is no different. Even though you are not targeti...

October 15, 2015

Building a Bigger Commodities Industry through Marketing

This week, on October 12, the U.S. celebrated an unofficial holiday called National Farmers Day. Previously known as Old Farmers Day, many companies and towns use this day to celebrate the hard-wor...

August 28, 2015

Building and Sustaining a Brand Over 10 Years

This week, we celebrated National Banana Lovers Day on August 27. We are certainly fans of bananas, as Organics Unlimited has been a longtime client ...

March 27, 2015

From Farm to Table through Branding

Not that long ago, agricultural producers focused completely on production.  They grew plants, produced milk, meat and eggs, or grew produce or grains for our tables.  Consumers bought what they pr...

October 9, 2014

To Brand or Not to Brand

Ever wonder about the necessity of all the packaging and brand recognition we see on fruits and vegetables? While many of the items consumers buy today were at one time commodities such as lettuce,...

August 28, 2013

Giving Bananas a Little Love

Bananas are an important part of our daily lives, and as surprising as it may be, today we are celebrating National Banana Lovers Day. This past Sunday we had National Banana Split Day. Why all the...

April 27, 2012

Socializing the Produce Industry

  Advertising in the produce industry is based on an aging promotions platform which does little to engage consumers. In order to successfully market a produce brand, companies need to have...