THE EVOLVING BLOG

Happy National Muffin Day!
February 20, 2020

Happy National Muffin Day!

Calling all muffin lovers! National Muffin Day falls on February 20 this year. This is the perfect day to get together with friends and family and eat all the muffins your heart desires.Muffins...

Looking for Innovations in Produce
January 8, 2020

Looking for Innovations in Produce

As a marketing agency that has worked with the produce industry for over three decades, we have seen a lot of things change, and a lot of things stay the same. It is consistent that shoppers keep g...

September is GROW Month at Organics Unlimited
September 13, 2019

September is GROW Month at Organics Unlimited

Organics Unlimited, San Diego-based grower and distributor of organic tropical fruit, is in the midst of celebrating its 14th annual GROW Month.The campaign runs throughout the month of Septemb...

Beauty in the Eye of Ugly Produce
May 6, 2019

Beauty in the Eye of Ugly Produce

We have looked at millennials as the key trend setters in the marketplace for a while now. The way that they purchase produce and continue to do so affects the marketing strategies that companies m...

Produce -Getting Your Brand Recognized
January 11, 2019

Produce -Getting Your Brand Recognized

Ever wonder about the necessity of all the packaging and brand recognition we see on fruits and vegetables? While much of the produce consumers buy today were at one time commodities, most produce ...

Marketing Trends in Produce
December 10, 2018

Marketing Trends in Produce

It is a known fact that more and more, consumers want to know where their food comes from and how it was grown. Companies that feature sustainability in their growing, harvesting and packaging can ...

Recognizing the Importance of Social Responsibility Branding
September 6, 2018

Recognizing the Importance of Social Responsibility Branding

Today, consumers are increasingly aware of not only how their produce is grown, but also of the social impact a company can have on communities. This awareness prompted Oster and Associates to work...

Being Prepared – Protecting Your Brand Through Planning Ahead
July 5, 2018

Being Prepared – Protecting Your Brand Through Planning Ahead

The saying goes that it’s better to have and not need something than need and not have it. When it comes to business, especially the produce business, having a detailed crisis communications plan r...

Sustainability, a Contradiction to Plastic Packaging
February 15, 2018

Sustainability, a Contradiction to Plastic Packaging

Branding your product is important not only for awareness and recognition but also for consumers to know what promises are being made to their experience with your product. This may seem easy to do...

Social Media in B2B Produce Industry
April 13, 2017

Social Media in B2B Produce Industry

Social media has become one of the most effective mediums to reach an incredibly broad audience for a wide range of industries. The produce industry is no different. Even though you are not targeti...