THE EVOLVING BLOG

The Growth of Plant-Based Diets and What it Means for the Produce Industry
June 23, 2021

The Growth of Plant-Based Diets and What it Means for the Produce Industry

The rise of plant-based eating may be a hot topic, but it is more than just a fad. It seems from 2019-2021 that nearly every brand has started considering plant-based options in order to stay relev...

Consumer Trends in Produce
May 27, 2021

Consumer Trends in Produce

As 2021 continues on it is important for the produce industry to stay ahead of consumers wants and desires. As produce marketers, we want to ensure that we are targeting our existing and potential ...

Why Produce Companies Should Start Marketing a “Try Day”
April 21, 2021

Why Produce Companies Should Start Marketing a “Try Day”

Shifting the way that consumers approach purchasing and consuming produce is a challenge for the entire industry. We know that the best way to get shoppers to add more produce into their cart is th...

Produce Hashtags and What They Mean for Marketing
April 8, 2021

Produce Hashtags and What They Mean for Marketing

Digital marketing is taking the world by storm and the use of hashtags has become one of the easiest and most effective promotional strategies to draw attention to your brand. From simply incorpora...

How to Encourage Consumers to Eat More Produce
March 5, 2021

How to Encourage Consumers to Eat More Produce

We have all been told since we were children to make sure we get enough servings of fruits and vegetables. However, the average American only consumes .9 cups of fruit and 1.4 cups of vegetables da...

Marketing Plant Forward Eating
February 18, 2021

Marketing Plant Forward Eating

As consumer eating preferences continue to change, it is our responsibility as marketers to find new ways to create value along the food chain. Plant-based diets and foods took 2020 by storm but li...

Marketing Plant Based Food
February 2, 2021

Marketing Plant Based Food

The term “flexitarian” is rapidly gaining popularity as individuals shy away from animal products and instead choose plant-based foods. As of 2020, more than one in five U.S. citizens identify as a...

Virtual Farm Tours: An Essential Tool for Marketing Produce in 2020
October 1, 2020

Virtual Farm Tours: An Essential Tool for Marketing Produce in 2020

The impact of the global pandemic in 2020 has made important services go digital and has driven industries to find new and innovative ways of connecting with customers. With groceries being an esse...

Organics Unlimited Turns 20 in 2020, #VoteGROW2020
September 8, 2020

Organics Unlimited Turns 20 in 2020, #VoteGROW2020

One of our longtime clients, Organics Unlimited, is celebrating two major milestones this month. Founded in 2000, the San Diego-based grower and distributor of organic tropical fruit from Mexico ...

Organics Unlimited Set to Celebrate 15th Annual GROW Month throughout September by Highlighting its GROW Program 
August 26, 2020

Organics Unlimited Set to Celebrate 15th Annual GROW Month throughout September by Highlighting its GROW Program 

Month-long campaign raises awareness of social responsibility efforts SAN DIEGO (Aug. 25, 2020) – Organics Unlimited, San Diego-based grower and distributor of organic tropical fruit, will celebra...