THE EVOLVING BLOG

Interning at Oster and Associates was a great decision for my career path. I am more prepared than ever to enter the world of advertising. My internship started in early September and is coming to an end in mid-December, as I approach my graduation from San Diego State University. I will be obtaining a bachelor’s degree in journalism with an ...

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It’s the holiday season and here at Oster and Associates, we are very excited to start spreading the joy. Thanksgiving is one of the most special times of the year when people are glowing with cheer. Most importantly, it’s a time for people to be grateful and see loved ones.   Many companies enjoy incorporating the holidays into t...

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Marketing any company includes such a variety of different things these days that it’s often hard for businesses, especially smaller organizations, to cover all the different directions they could take each campaign.  Trade shows, however, are an opportunity to cover everything, and do it with strong brand consistency.  Having just...

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One in eight women are diagnosed with breast cancer in their lifetime. It is the most commonly diagnosed cancer in women, according to the National Breast Cancer Foundation. The foundation also reports, that while it is rare, 2,470 men per year will also be diagnosed with the disease and about 460 of those men will die from it. The month of Octobe...

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As social media continues to be increasingly important as a medium for news, certain platforms are catering to their users by introducing a news element to their sites. Twitter is one of these. It recently introduced “Twitter Moments.” Initially, the feature was introduced to a select few and limited topics to news, entertainment, spor...

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One of the most important things to consider when starting a marketing campaign is who the target audience of your message will be. Your audience will vary based on what you’re selling and why you’re selling it. It’s important to think about the needs of your audience and how you can solve their problems. Once you know how you can...

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Successful internal communications are a major driver of success for many businesses and organizations. It is hard to connect with the outside world, new customers or potential business partners unless a team can first communicate well within itself. For instance, you might have a great idea to make a company more efficient, create a message that ...

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In the past, brands that went the extra mile to make sustainability efforts were heroes and admired by consumers for doing so. In today’s market, brands are expected to make sustainability efforts and are shunned when no efforts are made. In 2015, Neilsen reported in its Global Corporate Sustainability Report that “among the 66% of glob...

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It seems that every other article nowadays is focused on Millennials and how they are killing yet another industry. How is this possible? Is it that Millennials are so different from previous generations that many industries are struggling to satisfy them? Or is it that new technology is rapidly emerging and evolving too quickly for businesses to k...

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We could write something every week on the newest innovations in the field of marketing.  Never have things changed as quickly, or new options evolved as rapidly, for savvy marketers.  It takes someone who is focused full time on innovations just to keep up with the ways to communicate with our current and potential customers.  So, w...

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