THE EVOLVING BLOG

Social media has become one of the most effective mediums to reach an incredibly broad audience for a wide range of industries. The produce industry is no different. Even though you are not targeting direct consumers, your current and prospective customers are using social media both personally and professionally for their own businesses. Reaching ...

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Public affairs is considered a sub-discipline of public relations (PR). This PR specialty seeks to shape public opinion and influence government actions by building and/or maintaining relationships with governmental agencies and community stakeholder groups. The world of public affairs has evolved tremendously over the past few years. Proliferatio...

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Take a look at Oster and Associates’ portfolio and you’ll see a wide range of clients we work with. One of our clients, specifically Mountain High, otherwise known as Southern California’s closest winter resort, has been targeting the under 25 market since their inception. Bringing in Oster’s team only en...

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Companies never plan the perfect time for a crisis to emerge. Instead, crises come about when they are least expected. They can leave a company reeling, overwhelmed and sometimes in denial. If you and your company are not prepared with a plan to implement immediately, you will lose precious moments that should have been used to fix the problem soon...

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Oster and Associates is pleased to announce the continuation of their internship program by bringing on Ashley Lawson as a public relations intern. Lawson recently started at the San Diego-based full-service branding and public relations agency located in Hillcrest where she will be an intern for her spring semester. Lawson is a senior at San Dieg...

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Hosting a special event should be just that – special. Big or small, client-centered special events can be very impactful in many ways. The time spent planning and successfully carrying out an event helps lay the groundwork for future success. A media day, or special media-only event, is an ideal way to introduce news decision makers like re...

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Public Relations (PR) is composed of many tactics and strategies. One that gained prominence during the rise of the digital days is bloggers. These influencers should be as much a part of your PR outreach plans as traditional media outlets. Bloggers and social media influencers can help position your brand in front of new customers and skyrocket yo...

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A mission statement is an important piece of your overall business plan. It tells your customers what the purpose of your business is. A mission statement can also help guide you and your employees’ actions. As we head into 2017, it’s time to revisit your mission statement and make sure it leads your business for the upcoming year. Here...

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The days of building any kind of project desired anywhere in town without any kind of community teamwork are done. Development, especially in and around major cities like San Diego, Los Angeles and San Francisco, requires a group effort to make it become a reality. A project’s environmental impact has long been a concern for many people and t...

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Oster and Associates is pleased to announce the addition of Claire Mangine as an account services/public relations specialist. Mangine recently joined the San Diego-based full-service branding and public relations agency located in Hillcrest.  Mangine arrived in San Diego from Rochester, N.Y., where she previously worked as a social media con...

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