THE EVOLVING BLOG

It is a well-known saying “work smarter, not harder” and one of the best ways to this into a reality is through strategic use of marketing tools. At Oster and Associates, we manage our client’s social media through many different strategies. When it comes to working smarter, we especially like utlilizing social media management pl...

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When you see your favorite brands featured in your favorite publications, it’s hardly the publication’s own doing that they appeared there. There’s a whole team of advocates behind those brands that previously earned the trust and respect of both the writer and publication to secure those spots for the brand. The act of media rela...

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Taking a quick glance around San Diego these days and you will likely notice construction cranes in the sky or signs designating what new project is coming to town. Downtown San Diego is abuzz with new developments and the impact that it is having throughout the region is sizeable. Mission Valley is another neighborhood on the brink of another majo...

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In the process of doing business, we are called upon to do presentations about our products or services.  Those presentations may be to large groups or small; they may be to gain support,  raise funds, educate or they may be direct sales calls.  The universal goal is that they need to intrigue, inspire and motivate the audience. So, ...

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Social media has become one of the most effective mediums to reach an incredibly broad audience for a wide range of industries. The produce industry is no different. Even though you are not targeting direct consumers, your current and prospective customers are using social media both personally and professionally for their own businesses. Reaching ...

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Public affairs is considered a sub-discipline of public relations (PR). This PR specialty seeks to shape public opinion and influence government actions by building and/or maintaining relationships with governmental agencies and community stakeholder groups. The world of public affairs has evolved tremendously over the past few years. Proliferatio...

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Take a look at Oster and Associates’ portfolio and you’ll see a wide range of clients we work with. One of our clients, specifically Mountain High, otherwise known as Southern California’s closest winter resort, has been targeting the under 25 market since their inception. Bringing in Oster’s team only en...

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Companies never plan the perfect time for a crisis to emerge. Instead, crises come about when they are least expected. They can leave a company reeling, overwhelmed and sometimes in denial. If you and your company are not prepared with a plan to implement immediately, you will lose precious moments that should have been used to fix the problem soon...

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Oster and Associates is pleased to announce the continuation of their internship program by bringing on Ashley Lawson as a public relations intern. Lawson recently started at the San Diego-based full-service branding and public relations agency located in Hillcrest where she will be an intern for her spring semester. Lawson is a senior at San Dieg...

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Hosting a special event should be just that – special. Big or small, client-centered special events can be very impactful in many ways. The time spent planning and successfully carrying out an event helps lay the groundwork for future success. A media day, or special media-only event, is an ideal way to introduce news decision makers like re...

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