THE EVOLVING BLOG

Anyone who has exhibited, worked or attended trade shows will agree that they are exhausting.  There is a flurry of planning, coordinating and spending prior to the show.  There is the travel, the long days and many hours on your feet.  So the question becomes, is it worth it?  The answer is yes, but only if you fully embrace th...

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Most public relations (PR) professionals didn’t attend medical school or study science, yet for many, they are tasked with writing about it. So, keep this in mind before you start to write about science – keep it simple. This may be easier said than done but keeping your writing simple is a must. Scientific and technical information ne...

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At Oster and Associates, we consider ourselves very fortunate to live in beautiful San Diego, California. San Diego is predominately known for its amazing weather year-around, but what sets us apart from most U.S. cities is our proximity to Mexico. San Diego is a multicultural town and, our company, Oster and Associates, is a multicultural agency. ...

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 Successful communication is more than conveying information; it is about engaging your audience. As public relations and marketing professionals, we know successful communication is the act of striking an emotional chord, one powerful enough to compel your listeners to action. The most effective way to engage an audience is with storytelling:...

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As an advertising agency, we work in an industry not always recognized for its humanitarian efforts.  However, this week we’re celebrating another year of support for the San Diego Advertising Fund for Emergencies (SAFE), and it’s an organization worth recognizing. Back in 2000, a concerned group of advertising professionals who r...

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Handling public relations (PR) for a biotechnology company may seem intimidating at first, but the rewards can be everlasting. Think about it – you are at the forefront of learning about exciting scientific innovations and breakthroughs before anyone else. As PR professionals, we are in the driver’s seat, tasked with making sure the pub...

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Despite the legalization of medical marijuana in only 30 U.S. states and recreational in 9 states, the 2018 market is projected to grow beyond its current $9 billion value. This phenomenon, however, has not been met without its set of legal obstacles for cannabis growers, retailers and marketers.     According to Tom Adams, an ...

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Spring is here, and once again we leave behind the cold months of advertising, indoor activities and winter clothes and embrace bathing suits, warm days and everything outdoors. Marketing in spring might seem like a tactic for businesses that thrive on the weather changing, but any kind of business can take advantage of seasonal marketing. As with...

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Predicting digital marketing trends is often as accurate as predicting the weather. How often do you plan for rain that doesn’t happen, or leave your umbrella home and find yourself making a mad dash to your car? However, you can be certain of one thing – social media continues to be on the rise. Pew Research Center found 65% of all int...

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Oster and Associates is pleased to announce the addition of Patty Zamora to its team. Zamora recently joined the San Diego-based full-service branding and public relations agency as a public relations (PR) specialist. Zamora, a bilingual San Diego native, graduated from the University of California, San Diego (UCSD) with a bachelor’s degree ...

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