THE EVOLVING BLOG

Bad Poetry Day is August 18, in honor of that, we present a bad poem about bad copy. Enjoy! To speak to your audience, you must find the right voice If you would like to increase sales, it is your only choiceWhen writing copy, you must find the right toneDon’t find it and your brand will be left alone Be sure that your headlines are catchy ...

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Times are changing, and so are marketing strategies. With technology becoming more advanced every day, consumers are gaining more power in their buying decisions and companies are listening to their customers more than ever before. Advertising once revolved around telling the consumer what they need and persuading them to buy it through traditional...

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Things rarely happen by accident. Failing to plan is planning to fail, so the saying goes. A plan can be a blueprint, guiding you and your business to success with the right plan or, with the wrong plan, failure. Marketing and public relations (PR) are critical components to a winning plan. Goals clearly define strategies and tactics help to produ...

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In today’s competitive construction market, your brand needs to be well-recognized and sought-after to succeed.  Oster and Associates wants to build your brand around your unique abilities and what makes you different from the rest.   Take advantage of your successful projects, new hires, upgraded technology and insightful ideas by...

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How to sell the good work you’re doing Developers, contractors, construction workers and the public in general have one thing in common that is a very hot topic for them – making everything from homes to hotels, offices to manufacturing plants, more sustainable. Everyone knows that it is a direction we need to go, but the biggest quest...

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“Social media” is a widely-used term all over the world. It’s here to stay, but will continue to evolve. Today, a business without active social media presence is regarded as dated. Potential customers searching for a business in a specific industry turn to social media to learn more about it, its products or services and the feed...

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Bev Oster, president of Oster and Associates, talked about how to grow business through volunteerism during her interview with host Drew Schlosberg on the U-T Community Spotlight Radio Show on May 26. As chairperson on the board of directors for Project Amigo, a transnational nonprofit that supports impoverished students in Colima, Mexico, Oster wo...

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Oster and Associates has been offering internships at their company for over 20 years, and I was their most recent participant. I interned at Oster and Associates during my last semester as a journalism student at San Diego State University, from the end of January till the beginning of May 2017. My prior internship experience was in-house at a c...

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It is a well-known saying “work smarter, not harder” and one of the best ways to this into a reality is through strategic use of marketing tools. At Oster and Associates, we manage our client’s social media through many different strategies. When it comes to working smarter, we especially like utlilizing social media management pl...

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When you see your favorite brands featured in your favorite publications, it’s hardly the publication’s own doing that they appeared there. There’s a whole team of advocates behind those brands that previously earned the trust and respect of both the writer and publication to secure those spots for the brand. The act of media rela...

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