THE EVOLVING BLOG

One of the most important things to consider when starting a marketing campaign is who the target audience of your message will be. Your audience will vary based on what you’re selling and why you’re selling it. It’s important to think about the needs of your audience and how you can solve their problems. Once you know how you can...

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Successful internal communications are a major driver of success for many businesses and organizations. It is hard to connect with the outside world, new customers or potential business partners unless a team can first communicate well within itself. For instance, you might have a great idea to make a company more efficient, create a message that ...

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In the past, brands that went the extra mile to make sustainability efforts were heroes and admired by consumers for doing so. In today’s market, brands are expected to make sustainability efforts and are shunned when no efforts are made. In 2015, Neilsen reported in its Global Corporate Sustainability Report that “among the 66% of glob...

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It seems that every other article nowadays is focused on Millennials and how they are killing yet another industry. How is this possible? Is it that Millennials are so different from previous generations that many industries are struggling to satisfy them? Or is it that new technology is rapidly emerging and evolving too quickly for businesses to k...

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We could write something every week on the newest innovations in the field of marketing.  Never have things changed as quickly, or new options evolved as rapidly, for savvy marketers.  It takes someone who is focused full time on innovations just to keep up with the ways to communicate with our current and potential customers.  So, w...

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Bad Poetry Day is August 18, in honor of that, we present a bad poem about bad copy. Enjoy! To speak to your audience, you must find the right voice If you would like to increase sales, it is your only choiceWhen writing copy, you must find the right toneDon’t find it and your brand will be left alone Be sure that your headlines are catchy ...

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Times are changing, and so are marketing strategies. With technology becoming more advanced every day, consumers are gaining more power in their buying decisions and companies are listening to their customers more than ever before. Advertising once revolved around telling the consumer what they need and persuading them to buy it through traditional...

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Things rarely happen by accident. Failing to plan is planning to fail, so the saying goes. A plan can be a blueprint, guiding you and your business to success with the right plan or, with the wrong plan, failure. Marketing and public relations (PR) are critical components to a winning plan. Goals clearly define strategies and tactics help to produ...

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In today’s competitive construction market, your brand needs to be well-recognized and sought-after to succeed.  Oster and Associates wants to build your brand around your unique abilities and what makes you different from the rest.   Take advantage of your successful projects, new hires, upgraded technology and insightful ideas by...

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How to sell the good work you’re doing Developers, contractors, construction workers and the public in general have one thing in common that is a very hot topic for them – making everything from homes to hotels, offices to manufacturing plants, more sustainable. Everyone knows that it is a direction we need to go, but the biggest quest...

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