THE EVOLVING BLOG

The Evolving Blog

Consumer Trends in Produce
May 27, 2021

Consumer Trends in Produce

As 2021 continues on it is important for the produce industry to stay ahead of consumers wants and desires. As produce marketers, we want to ensure that we are targeting our existing and potential ...

Why Audio is Still the Most Immersive Experience for Consumers
May 20, 2021

Why Audio is Still the Most Immersive Experience for Consumers

As marketers, we are always looking for the most effective way to reach consumers and bring them our client’s messages in a way that will motivate them to take further actions. A great way to catch...

The Expanding Cannabis Landscape
May 14, 2021

The Expanding Cannabis Landscape

The cannabis landscape in the U.S. continues its onward expansion. A natural evolution of the industry is taking place as more local municipalities are adopting cannabis-friendly ordinances to allo...

How Independent Garden Centers Can Prepare for the Rest of 2021
April 29, 2021

How Independent Garden Centers Can Prepare for the Rest of 2021

Although the global pandemic was a tragedy, there was a renaissance type of effect for many industries. Independent garden centers were one of those that was able to come out stronger than before d...

Why Produce Companies Should Start Marketing a “Try Day”
April 21, 2021

Why Produce Companies Should Start Marketing a “Try Day”

Shifting the way that consumers approach purchasing and consuming produce is a challenge for the entire industry. We know that the best way to get shoppers to add more produce into their cart is th...

Marketing Trends That Will Dominate 2021
April 14, 2021

Marketing Trends That Will Dominate 2021

In a rapidly changing world and marketplace, it’s important to stay up to date on the latest ideas and changes. For 2021, customer experience, employee engagement, and content visualization are som...

Produce Hashtags and What They Mean for Marketing
April 8, 2021

Produce Hashtags and What They Mean for Marketing

Digital marketing is taking the world by storm and the use of hashtags has become one of the easiest and most effective promotional strategies to draw attention to your brand. From simply incorpora...

2021’s Tidal Wave of Gardeners
March 29, 2021

2021’s Tidal Wave of Gardeners

2020 was a booming year in the gardening world, bringing in a wave of new gardeners in the midst of the pandemic, and experts suggest they're here to stay! Whether looking to pick up a new hobby, g...

How to Safely Post Cannabis-Related Content on Social Media
March 22, 2021

How to Safely Post Cannabis-Related Content on Social Media

Medical marijuana usage in California has been legal since 1996, but cannabis distributors are still encountering difficulties in marketing their products on social media due to its federal illegal...

How to Encourage Consumers to Eat More Produce
March 5, 2021

How to Encourage Consumers to Eat More Produce

We have all been told since we were children to make sure we get enough servings of fruits and vegetables. However, the average American only consumes .9 cups of fruit and 1.4 cups of vegetables da...