Pitching Produce to Customers: Welcome Gold Coast Packing!

Happy National Picnic Month!

In the spirit of July being the perfect month for summer picnics and delicious produce, we are excited to welcome Gold Coast Packing to the Oster and Associates roster! Summer is a wonderful time to take advantage of the demand for fresh produce, and there is no better way to pitch your produce to consumers than by helping them find the best produce available.

For Gold Coast Packing, this includes offering variation in produce packing and distribution, from ready-to-eat salad kits for retail customers to a variety of sizes for bulk produce food service buyers. By growing, packing, and processing their own produce, Gold Coast Packing’s vertically integrated structure combines farming innovation, strong relationships and healthy, convenient produce.

For many, a quick and simple option for picking produce is buying pre-packaged, ready-to-use vegetables and salad kits. This means it is essential to include high quality produce that is not only up to health standards, but is also processed in an efficient, timely manner. To do this, Gold Coast Packing employs a range of harvesting and testing technology, practices, and procedures including microbiological testing, food safety audits, and produce trace/recall programs. The technology behind these programs is a major contributor to the connivence of pre-packaged produce.

It is important to provide a clear distinction of the work done from an industry standpoint to prepare healthy, clean, convenient produce for consumers. However, you can strengthen your relationship with produce buyers by showing how your technology and processes can be complemented by consumer knowledge of the best kind of produce. Demonstrating how harvesters and consumers alike can come together to select the best produce possible can start by helping consumers understand what they should be looking for when it comes to picking produce.

To do this, here are some tips and tricks you can share to help consumers pick the perfect produce:

Salad kits will often include a variety of vegetables and leafy greens, which is what makes it a time-saving solution for providing variety in your produce. When purchasing green vegetables, either individually or in premade kits, the best-tasting ones will be crisp and dark and/or vibrant in color.

Best practices for selecting salads and leafy greens include inspecting your selection to ensure there are no yellow, limp or wilted pieces, and checking the ‘best by’ expiry date. Most salad kits come pre-washed and ready to use, so after a quick quality check, your salad kit will be ready to take home and serve!

This year, Oster has made it a goal to grow; whether that be with sustainable produce and gardening methods, or with those we work with! If you are looking to grow your business and grow to a new height together, please schedule a free consultation with our team at Oster and Associates for marketing tips and initiatives on sustainability, innovation and social good into your marketing strategy.




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