THE EVOLVING BLOG
Investing in Your Personal Brand - Why it's Important
When we hear the term brand what usually comes to mind is McDonald’s, Apple, Target – big name companies but in today’s online world, investing in one’s own personal brand is becoming more and more...
Why the Business of Cannabis is Good Business
Last week Oster and Associates hosted its first, but not last, cannabis panel discussion. The event was called “The Business of Cannabis in California.” It was so well received that the agency has ...
The Importance of Getting to Know Your Customers
Many mom-and-pop shops and locally-owned stores have gone out-of-business due to big businesses moving into small towns. Gone are the days of store owners knowing your name and needs. One thing, ho...
Being Prepared – Protecting Your Brand Through Planning Ahead
The saying goes that it’s better to have and not need something than need and not have it. When it comes to business, especially the produce business, having a detailed crisis communications plan r...
Using Social Media to Impact Social Change
In the current political climate, social issues are at the forefront of conversation online. Trending topics on social media often include diverse groups voicing their varying opinions about the la...
Twitter Moments
As social media continues to be increasingly important as a medium for news, certain platforms are catering to their users by introducing a news element to their sites. Twitter is one of these. It ...
Three Ways your Business Can Use Social Media
“Social media” is a widely-used term all over the world. It’s here to stay, but will continue to evolve. Today, a business without active social media presence is regarded as date...
Managing Social Media the Smart Way
It is a well-known saying “work smarter, not harder” and one of the best ways to this into a reality is through strategic use of marketing tools. At Oster and Associates, we manage our ...
Social Media in B2B Produce Industry
Social media has become one of the most effective mediums to reach an incredibly broad audience for a wide range of industries. The produce industry is no different. Even though you are not targeti...
3 Reasons Why Bloggers are Important for Your Public Relations Outreach
Public Relations (PR) is composed of many tactics and strategies. One that gained prominence during the rise of the digital days is bloggers. These influencers should be as much a part of your PR o...
