Welcoming Spring and Seasonal Marketing Opportunities

Spring is here, and once again we leave behind the cold months of advertising, indoor activities and winter clothes and embrace bathing suits, warm days and everything outdoors. Marketing in spring might seem like a tactic for businesses that thrive on the weather changing, but any kind of business can take advantage of seasonal marketing.

As with any marketing plan, you need a strategy that takes full advantage of your marketing budget. When working with retailers, holiday planning needs to happen far in advance. For example, if your company wants to do a fourth of July promotion, you shouldn’t wait until June to start planning.

Keys to create a good seasonal marketing strategy:

-Create a content calendar

Research all the events and holidays of the season that can be related to your business and put them in a content calendar. Planning social media posts in advance helps avoid the last-minute panic of realizing your brand isn’t prepared for such holidays while your competitors are enjoying the added market share.

-Know your audience and their consumption habits

Knowing your audience and their habits will give you the chance to deliver the right message at the right time. Depending on your target audience and industry, the best time to post may vary—be sure to know when that is.

Be creative and relevant

Your brand won’t be the only one trying to take advantage of seasonal marketing, so creativity is key. People are bombarded by brand messaging and advertising via social media, and journalists and editors receive pitches and press releases every day. Therefore, create something original and relevant for your audience—make them want to share your content.

Seasonal marketing works for all types of businesses and guarantees content throughout the year. It’s a great way to increase your brand awareness on social media and boost SEO and website traffic, so this spring, take advantage of seasonal marketing.




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