The Importance of Self-Promotion and Advertising for Your Business

My father has always preached hard work will lead you to accomplishing your goals.    There is no doubt that hard work pays off.  However, I have learned in today’s competitive workplace, hard work alone will not suffice in getting ahead of competitors.  Fortune 500 companies and entrepreneurs have all worked extremely hard, but none have shied away from one key strategy: self-promotion.

 Research has shown those who are comfortable with promoting themselves are not only more successful in landing a job from an interview, but go on to build stronger networks within their organization and outside of it.  There is a distinct difference between tooting one’s horn to fill an insecure ego, and sharing information that educates people about who you are, what you have to offer, and how you would like to add more of it.  If self promotion is so important, why do we fear it?

 Unfortunately, many companies lack the time and knowledge of how to successfully reach out to their customers.  First, businesses need to develop a clear, authentic message highlighting important qualities and qualifications, and then successfully deliver this message to their audience.

At Oster and Associates, we understand how vital self-promotion is for growth and customer loyalty.  Let us create opportunities for your company and demonstrate what an invaluable resource you are.  We can assist your company in spreading your message through interactive, public relations, branding, social media, and advertising.  In the process, we often help the company’s leaders understand methods for self-promotion as well.  We are passionate about helping our clients evolve their brands.  To learn more about our services and how we can promote your company, please visit our website at or give us a call at (619) 906-5540. 

 Stop playing it safe, start working smart, and let us have the privilege of tooting your horn and revealing the quality of you and your company. 

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