The Importance of Marketing and PR

Things rarely happen by accident. Failing to plan is planning to fail, so the saying goes. A plan can be a blueprint, guiding you and your business to success with the right plan or, with the wrong plan, failure.

Marketing and public relations (PR) are critical components to a winning plan. Goals clearly define strategies and tactics help to produce desired results. It can be quite challenging to market to an audience until you know the audience(s) that you need to reach. Then it all becomes much clearer. 

According to the American Marketing Association’s approved definition, marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. Simply put, it is selling something (a product or service) to someone else.

People are urged to action through marketing, be it paid public announcements or word-of-mouth recommendations. Social media allows a company and brand to get its name, product or service out to a broad audience instantly and engage their audience in real time. 

Digital marketing today allows a company to geo-target (focus on a select audience related to geography) and even do more work with less money that extensive, traditional marketing campaigns required in the past.  

Relationships matter when it comes to PR – there can be no overstatement to this. People will work with others that they can believe in and build trust. This ongoing process takes time, but also provides great feedback on issues relevant to a company, its brand, its customers and its employees. Seeing the big picture and establishing defined expectations are an important part of this approach.

Marketing and PR are important to successfully grow any business. How will new customers find out about your good or service unless you tell them? Marketing and PR are the most effective and efficient ways to share your company’s message.

At Oster and Associates, our agency knows how to do just that. Over the past 30 years, we have worked hard to build relationships with neighborhood and civic groups, nonprofit organizations and businesses large and small. Across diverse industries and along with elected officials on all levels who make decisions which impact everyone, we know how to best use marketing and PR tools in the work we do for you and your team.

With deep roots in Southern California, it takes an agency like Oster to have a strong understanding of the wide range of important issues that impact our communities that we call home. A team approach to development of projects, brands, ideas and concepts works best with experienced marketing and PR professionals. 

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