Set Your 2017 Business Goals with a Strong Mission Statement

A mission statement is an important piece of your overall business plan. It tells your customers what the purpose of your business is. A mission statement can also help guide you and your employees’ actions. As we head into 2017, it’s time to revisit your mission statement and make sure it leads your business for the upcoming year. Here are 3 tips to create a strong mission statement:

1. Name your customer
Those reading your mission statement should know who your business is for. Naming your customer in your mission statement also helps remind you and your employees of your target audience.

2. Name your product
What do you sell? What can a customer expect? Whether it’s a tangible product or a service, be clear about what your company provides.

3. Show the positive result
How will your product improve a customer’s life? Your mission statement should inspire the audience to act! However, craft this part of your mission statement carefully. It should be more than a sales pitch for your product – the mission statement should be a message of what your company stands for.

Here are a few of our favorite mission statements:

Honest Tea
Honest Tea seeks to create and promote great-tasting, organic beverages. We strive to grow our business with the same honesty and integrity we use to craft our products, with sustainability and great taste for all.

Warby Parker
Warby Parker was founded with a rebellious spirit and a lofty objective: to offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses.

San Diego Zoo
San Diego Zoo Global is committed to saving species worldwide by uniting our expertise in animal care and conservation science with our dedication to inspiring passion for nature.

Google’s mission is to organize the world’s information and make it universally accessible and useful.

The mission statement drives your marketing messaging, sales goals, hiring practices, business ethics and more. Take the time to craft a strong, truthful mission statement and revisit it annually, ensuring your strategic goals are aligned appropriately. If you need some help, contact us and we can help with your mission statement and marketing plans.

–          Hannah

Skip to content