One in eight women are diagnosed with breast cancer in their lifetime. It is the most commonly diagnosed cancer in women, according to the National Breast Cancer Foundation. The foundation also reports, that while it is rare, 2,470 men per year will also be diagnosed with the disease and about 460 of those men will die from it.
The month of October is known as Breast Cancer Awareness month. In the spirit of raising awareness, it is important to know how to include one’s client or agency in the discussion.
With over 3.3 million breast cancer survivors living in the U.S. today, it is necessary to incorporate cause-marketing into one’s agency coverage. Important causes, like Breast Cancer Awareness, should be noted when sending any correspondence leading up to and during the cause event.
Cause-marketing campaigns provide mutually beneficial partnerships between agencies and nonprofit clients to spread their message to the public.
Working with nonprofit organizations ca provide a well-rounded agency background and brings positive coverage. It can also lead to conversations not just about the agency, but about causes that are important to the general public.
The disease is so common that chances are, one’s target audience is bound to be made up of survivors, current patients or loved ones that have somehow been affected by breast cancer. Always be aware of this audience is and how best to bring them into the conversation.