First Class Packaging
Founded in 1987, First Class Packaging focuses on being First in Quality and First in Service. They offer innovative design solutions and custom, quality packaging products at a competitive price, whose attributes remain the foundation of the company. As an ISO 9001:2015 certified company, First Class Packaging is still delivering quality products to its customers. First Class is also a certified Woman-Owned Small Business (WOSB).
Successfully increased followers on social networks.
Developed a consistent brand message across all social media and digital platforms.
Optimized website SEO for search visibility and ranking.
Established First Class Packaging as a leading custom packaging solutions company and authorized Pelican dealer for Southern California businesses. Built First Class Packaging’s online presence on Facebook, Twitter, LinkedIn and YouTube that keeps consistent messaging with its website. Successfully directed social traffic toward requesting a quote on FCP’s website in order to drive sales and attain more clients.
As a client focusing on B2B, the website for First Class Packaging focuses on search engine optimizations for military, tradeshow, manufacturing and medical trades. Through various keywords (both short- and long-tailed) combined with functionality that is both intuitive and easy-to-use, First Class Packaging’s website allows current and prospective customers to engage with firstclasspack.com to determine or inquire about packaging solutions that can be built to fit their needs.
With 2020’s coronavirus pandemic and First Class Packaging being an essential business, we had a unique opportunity to communicate their services to rapid response and other essential US businesses. Oster developed a thorough direct mail strategy which included both the mailer and a digital component by tracking deliveries, opens, and re-targeting the businesses through email and social media ads.
As a B2B client, First Class Packaging’s advertising efforts were focused on specific industries such as medical, government, military, law enforcement and technology. A combination of clean and succinct Google and Facebook ads were utilized during the COVID-19 outbreak to target rapid response and essential businesses.
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