Dümmen Orange represents a legacy of floricultural excellence more than a century in the making. By uniting the world’s top breeders under one distinctive brand, the company blends traditional techniques and emerging technologies to provide the largest selection of superior flowers and plants on earth. Dümmen Orange, North America came to Oster with a need for publicity and social media exposure in North America.
The strategic public relations plan positions Dümmen Orange North America as the leading U.S. expert in all things growing and horticulture. With strong trade and industry contacts as well as national business media, Oster announces all significant company updates and cross-marketing efforts to greenhouse and growers trade media and the business press.
Although a leader in their industry, Dümmen Orange North America did not have a heavy online social presence. Oster created a detailed social media plan that consists of interesting and informative daily posts for Dümmen’s Facebook and Instagram accounts. With the cancellation of all major events and trade shows, including California Spring Trials, Oster with the Dümmen Orange team on virtual trials that are available on YouTube for the industry benefit. The virtual trials have allowed ongoing virtual customer presentations that continue the tradition of Dümmen Orange as an industry leader.