Oster and Associates Adds San Diego-Based Holistic Caring to its Client Roster


Oster and Associates, a full-service marketing agency with clients in industries such as cannabis, horticulture, luxury lifestyle and produce, is now the agency of record for Holistic Caring™, the San Diego-based network that bridges the gap between traditional and cannabidiol (CBD) medicine through educational systems.

Oster will oversee Holistic Caring’s marketing efforts to build brand awareness across the country in the business-to-business (B2B) and business-to-consumer (B2C) sectors. Those efforts include providing strategy, website updates, SEO, email marketing, sales collateral and public relations (PR) efforts in San Diego, Orange County and the Coachella Valley as well as social media strategy and support.

Founded in 2016, Holistic Caring™ contains an integrated delivery system for medical cannabis patients, providers and products. The Holistic Caring™ team will train health care professionals to remove the barriers of stigma, ignorance and fear by replacing them with knowledge, protocols, professionalism, integrity and support. Patients will learn that cannabinoids facilitate health and wholeness while providers gain new career fulfillment. A true “medical door” will emerge as Holistic Caring™ provides the total solution for education, guidance and professionalism in the medical cannabis space.

“We wanted to partner with an agency that understands our industry and Oster has a strong history of building brands worldwide,” said Elisabeth Mack, Holistic Caring™ founder and CEO. “They know how to tell our company’s story to targeted audiences and we’re eager to get started.”

Both companies have previous experience collaborating on local health and wellness events including community panel discussions about cannabis and how using CBD can positively impact quality of life for patients.

“We are very excited to be working with a leading national holistic health expert like Elisabeth Mack and her talented team that she’s assembled at Holistic Caring,” said Bev Oster, Oster and Associates president. “Our company cultures match up very well and we look forward to expanding their health and wellness influence across America.”

Holistic Caring™ offers a tool kit of solutions starting with a robust curriculum to become a certified cannabis health coach. The licensing package includes assessment forms, dosing guides and formularies, tracking logs, Community 101 presentations and monthly webinars to guide care along with ongoing support and marketing. Holistic Caring™ developed these tools to equip providers to become the experts in cannabinoid medicine so patients can safely follow a plan supported by holistic health practitioners. The ultimate goal is to support those who see the bigger picture.

For more information about Holistic Caring™ including its certification programs, CBD coaching courses, patient appointments and to learn how to help create a CBD health ecosystem, please visit www.holisticcaring.com.