Month-long campaign raises awareness of social responsibility efforts
The campaign, which starts on September 1, focuses on partnering with retailers and media to create consumer awareness of GROW’s social responsibility efforts. These include promoting sustainability, education and health care to under-served communities in banana growing regions of Mexico and Ecuador through the sale of GROW label organic bananas.
With retailer and distributor support, GROW organic banana purchases have provided $2.7 million in aid since 2005. A percentage derived from the purchase of each box of GROW organic bananas is earmarked for the GROW fund. These funds are used for youth educational programs and health clinics along with dental and vision care in Mexico; clean water and early childhood education programs in Ecuador; disaster relief and environmental initiatives.
“We’re thrilled that our social responsibility program over the past 15 years has made a real difference and helped communities where health care, social services and environmental education are needed,” said Mayra Velazquez de León, president and CEO of Organics Unlimited and GROW. “With everything that’s happened in 2020, we are eager to celebrate GROW by looking back at our successes and looking forward to an incredible future.”
Shoppers who prioritize making positive social change and always doing what is best for the environment can take comfort in knowing that when they purchase GROW bananas, they are living those values. GROW label organic bananas are fairly traded and environmentally responsible. By choosing GROW, you are supporting small growers, fostering education in banana growing communities and supporting both the health of consumers and the communities where GROW organic bananas are grown.
Consumers can participate in GROW Month throughout September 2020 to raise awareness of GROW’s humanitarian work by purchasing GROW label organic bananas and sharing the hashtag #VoteGROW2020 on Facebook, Twitter and Instagram.
Retailers can participate on social media and through the in-store display contest that gets underway soon. Click here for all the GROW Month display contest details.
For more information about Organics Unlimited or GROW bananas, please visit www.organicsunlimited.com.
About Organics Unlimited
Organics Unlimited is a San Diego-based grower and distributor of organic tropical fruit from Mexico and Ecuador, providing its traditional label as well as the GROW label. Its fruits are USDA certified organic for the U.S. and Canada through Organic Certifiers. For more information on Organics Unlimited and GROW, visit organicsunlimited.com or call (619) 710-0658. Check out the latest blog post from Organics Unlimited, or find Organics Unlimited on Facebook, Twitter, Instagram or YouTube.