The calendar and thermometer both say it is summertime for the northern hemisphere and that means hot weather, especially in the western United States. Speaking of heat, organic sales in food and non-food markets totaled a record $55.1 billion in 2019 according to the Organic Trade Association. It was a solid 5% increase from 2018. Given the spike in food sales, especially in the organic sector, fueled by the ongoing COVID-19 global pandemic, it’s not speculation at all to say that 2020 will shatter last year’s total.
The popularity of organic food continues to grow and so too does the importance of marketing to a targeted audience. Some companies supply wholesalers with products and don’t sell direct to consumers, so a B2B approach works best for them. Others can sell directly to customers or choose to focus on a consumer audience that then drives demand through retailers. Having a marketing strategy that meets your company’s needs, especially in the organic food industry, is an absolute must.
Whether you need B2B or B2C assistance, Oster and Associates can help. Our agency has been in operation since 1986 and we have supported a number of brands and organizations in the produce and product segments. If you could use some creative ideas, helpful hints or experienced guidance to make sure that you are effectively doing everything possible to strike while the weather and proverbial iron is hot, then let’s talk.