The best way to market your business in correlation with a specific holiday or unique awareness is to first choose one that is most relevant to your industry. For example, the month of October, the national awareness trend is health. Relevant industries that could link their businesses and services to this topic could be the health care industry, fresh produce and restaurants, sports teams and fitness gyms.
After choosing a holiday that your business observes, the next step is to show tangible value and support of the specific cause. This can be achieved in multiple ways, including a charity event sponsorship or by making a donation through an in-store promotion. Consumers appreciate the local support of businesses with national causes. Even better, more consumers tend to use and shop at businesses that have some cause connection..
The final step to marketing your business in relation to a particular awareness or holiday is to incorporate self-promotion on that specific cause through your own business. One example could be using your company’s social media platforms to post content that drives consumers to your store to support the national cause during that month. Another example could be to write a press release about your goals and achievements during the in-store promotion for a specific national campaign.
Consumers follow businesses that are associated with social responsibility. Specifically, when a business can be tied to a local nonprofit cause during a holiday, it gives consumers a better chance to use their services. It creates a real need to support a business over its competitors.
– Lauriss