Making the Jump Into Green Marketing

St. Patrick’s Day is right around the corner, which makes us think of one thing: GREEN! From green t-shirts to green beer, emerald is the color of choice for the St. Paddy’s Day holiday. At Oster and Associates, we love green too- but not just for St. Patrick’s Day! For over 25 years, we’ve been a leader in marketing “green,” socially responsible, and enviro-friendly companies. Green marketing is more than just our work; it’s our passion, our company culture, and our way of life.

We love seeing industries across the board increase their focus on making sustainable choices and going green. Brands like BP, Coca-Cola, Toyota, Starbucks, Home Depot, and so many others are helping to lead the green revolution, which continues to grow every day.

Are you thinking of utilizing green marketing for your business? Authenticity is key. Don’t just talk the talk…walk the walk, too! Some companies blindly jump on the green marketing bandwagon without a clear vision or strategic goals – don’t make that mistake. Instead, determine clear goals and think strategically about what impact YOU can make.

Our client Organics Unlimited is a great case study for green marketing. Organics Unlimited does more than sell organic bananas- they change lives. They’ve built sustainability into every part of their logistics chain, so from the plant to the grocery store, their customers know they are getting the most socially responsible bananas on the market. They also demonstrate a strong commitment to their local community through impressive cause marketing initiatives. Cause marketing is a great tool to make a big impact with your marketing efforts. In 2005, Oster and Associates developed the GROW program  for Organics Unlimited. The GROW program provides ongoing financial support to services for farm workers, their families and surrounding communities. The GROW fund has helped thousands of families in Mexico and Ecuador through unique programs, services, and partnerships. 

That’s the type of authenticity we’re talking about; it runs deep, and strengthens the legitimacy of your green marketing efforts. Which, in turn, builds consumer confidence, brand equity, and drives your ROI.

Green marketing is here for the long term, and continues to grow in popularity in virtually every industry. If you’re looking to make the jump into green marketing, or if you need a refresher course, give us a call at 619-906-5540 to see how we can help!

Stay green, and Happy St. Patrick’s Day from all of us here at Oster and Associates!