With today’s digital marketing landscape continuously evolving, your website has the potential to become a powerful asset in your marketing efforts. These rapid changes in digital trends can quickly make your website feel dull and outdated. These days, it’s not enough to just have a website. Your website needs to create a strong first impression in order to gain and keep the attention of potential prospects. This means that your website needs to be visually appealing and presented in a clear and accessible way. Here are a few ways to up your website game to increase conversions, build credibility, and increase customer satisfaction.
Have Clear Website Navigation
Although the navigation on your website is important to help your search engine rankings, it more importantly helps your visitors find what they are looking for. Visitors should be your primary concern when naming your pages. You never want your visitors confused or guessing where to go. This will increase your bounce rate and lead to the potential risk of losing leads and potential customers. 88% of website consumers don’t return to a page if they have a bad experience, so it is crucial to make your website navigation as user-friendly as possible.
To prevent confusion, make sure your website navigation is consistent with what your target audience is looking for. Instead of using generic language in your navigation like “What We Do,” use descriptive navigation to lead the visitor to the exact information they are seeking on your website.
Use Attractive Calls to Actions
One of the most important aspects of every website is the call to action because it directs the interested visitor to the action you want them to take. Make sure your call to action is clear, concise, and starts with a strong command verb. You want to create a sense of urgency for your visitor to act now instead of navigating away from your website. The second thing to consider is the color of your buttons. You want your call to action to stand out from all other elements on the website. Using contrasting colors for your call to action will make them pop and immediately direct your visitors’ eyes to the button. Once you decide an attention-grabbing color for your call to action, make sure you use it consistently throughout your website. If your call to action buttons are different colors, it will make them less noticeable and won’t excite visitors to take action.
Optimize Your Page Speed
With the rise of mobile devices and high-speed internet, consumers expect fast results when searching for the content they want. Just a one-second delay in your page’s loading speed reduces page views by 11% and decreases customer satisfaction by 16%. Having a slow loading page is frustrating for consumers which leads to a negative customer experience (AKA the customer won’t be returning to your site). So how do you determine if your page speed is affecting your bounce rate? Google offers a free service that allows you to check your page speed score with suggestions on how to improve your load time on mobile and desktop devices. You have already taken the time, money, and effort to make your website, so the last think you want is customers to be turned away by something you CAN control like page speed.
When it comes to your company’s website, first impressions are crucial. Customers are looking for you to solve their problem NOW and want the solution to be presented to them clearly, directly, and quickly! If you are looking to up your website game, schedule a free consultation with Oster and Associates so we can help your website reach its full potential.
