Let’s admit it… Today’s marketing landscape has drastically changed. As print and television advertisements have become less popular, it is crucial for your business to stay up-to-date with current trends, finding new ways to reach a larger and more relevant audience. Social media marketing has become a major factor in promoting products and services, and it will continue to evolve over time. By knowing which platforms to use and what type of content interests consumers, your garden center has great potential to grow its media presence and brand awareness. Here’s one way to start: TikTok.
What exactly is TikTok?
TikTok is a social media app that allows users to create, share, and view short videos. The platform allows people to post any kind of content such as for entertainment or for informational purposes. Since its launch it has grown dramatically, reaching over one billion active users worldwide, becoming one of the most popular social media networks in 2022. The majority of TikTok users are Gen-Z and millennials, but the Gen X and older populations are starting to embrace the platform. With its algorithm, the content users see change quite often and display videos that seem relevant or authentic.
What benefit will it bring towards your business?
TikTok is one of the leading social media networks. It has now reached the gardening industry, giving your business great potential in reaching an even larger audience. With TikTok users living in different countries all over the world and discovering new content daily, you can promote your business worldwide by creating content through these short, yet fun videos. In addition, the platform has a “For You Page”, in which the algorithm determines what type of content are unique and engaging for the user. Whether it is videos that are for entertainment or educational purposes, the goal is to raise brand awareness and have more people become familiar or interested in gardening.
Where do you start?
You want to think of topics or content that have the possibility of becoming viral. Start brainstorming ideas that involve educating your audience on gardening, as well as entertaining them by showcasing plants throughout your garden center. For example, two sisters named Paula and Melody Amezquita joined the app during the pandemic and began filming videos around their family’s greenhouse. They pretended to interview and voice the variety of plants they have on display, and it was a huge hit. From then on, their page became more popular and has gained a following of 15.6 thousand TikTok users. They discovered that people want to learn on the app with subjects such as what type of plant is being showcased and how to take care of it. Some ideas you can start with are creating “tips and tricks” videos or “how to” videos, and then building from there.
To learn more about growing your social media presence through the use of TikTok, schedule a free consultation with Oster and Associates.
