Bringing your logo to the attention of your target audience every day is a brand’s dream. However, it has become more difficult to increase brand awareness through traditional and new forms of media. Folks these days can hide your brand’s page from a Facebook Newsfeed, skip commercials with a DVR, or use satellite radio to avoid commercials entirely. With so many ways to cancel out your messaging, what is a company to do in order to get noticed these days?

With a client like Armstrong Garden Centers we found a natural fit with local TV news studios where we could leverage the brand to accent their interior and exterior décor. Working with the creative merchandisers from Armstrong for the past two years, we have been able to bring the charm of the brand into the homes of San Diegans every morning on Fox 5 and XETV (The CW).

Utilizing this public relations tactic, Armstrong can be seen not only during TV segments that we schedule for the client, but also during segments every day when we are not at the studios presenting the latest trends in gardening or outdoor/indoor décor. Thanks to the partnerships we have created with the studios, the Armstrong logo appears tastefully in the background like a sponsorship logo would when you’re watching a Chargers game. Except this Chargers game is on every morning for residents who are looking to get their daily news.

This sponsorship tactic is the perfect way to showcase the Armstrong brand further than just the logo because we are able to incorporate the product for everyone to see. Thanks to the ever-changing seasons, Armstrong is able to consistently keep the studios looking fresh and bring new ideas to consumers when its time for them to create their own home décor.