Do you have a green thumb? If you do, you are not the only one. The gardening industry is growing in large numbers and you would be surprised who is leading the charge…It’s not the elders, it’s the Millennials.

The two common misconceptions about gardening are that you need a lot of property or have to be of retirement age. People are gardening on their balconies, dorm rooms, apartment common areas, and even in the workplace.

HGTV (Home & Garden Television) and the Food Network have brought out several do-it-yourselfers (DIYers) to gardening and turning everyday individuals into homegrown cooks.  From tomatoes to squash to herbs, people are turning to their planter boxes instead of the “big box” store.

Millennials are estimated to comprise 31 percent of houseplant sales in 2015, and of the six million Americans that reported that they took up gardening that year by the National Gardening survey in 2016, five million were in the 18 to 34 age range.[1]  The Global Banking and Finance Review have determined that 90 percent of Millennials are obtaining indoor plants to help boost their mental health and well-being.[2]

From organic produce to winter sports to cannabis products, if you want to communicate to these individuals or gardeners, be sure to contact us at Oster and Associates and we can help deliver your message to them.

[1]https://www.nytimes.com/2018/03/09/realestate/plant-loving-millennials-at-home-and-at-work.html

[2]https://www.globalbankingandfinance.com/90-of-millennials-are-searching-for-indoor-plants-to-boost-mental-health-wellbeing/