Development in Cities Requires a Group Effort, PR Expertise

The days of building any kind of project desired anywhere in town without any kind of community teamwork are done. Development, especially in and around major cities like San Diego, Los Angeles and San Francisco, requires a group effort to make it become a reality. A project’s environmental impact has long been a concern for many people and the sheer fact that open space, ready to be developed, is less available today than it was in the past. Smart growth is a buzzword in many communities when it comes to building today and planning for the future.   

Local examples, such as the ongoing saga of One Paseo in Del Mar Highlands, the overwhelming defeat of the Lilac Hills Ranch project near Valley Center by San Diego County voters last month and the recently awarded contract for the redevelopment of Seaport Village by the Port of San Diego have all helped reinforce the point that development needs involvement by many key community stakeholders.         

Oster and Associates has a growing history of working with companies and causes that have invested in the people and places of Southern California. Over the past 30 years, our agency has worked hard to build relationships with civic and neighborhood groups, nonprofit organizations, businesses from a wide range of industries and elected officials on all levels who make decisions that impact every single one of us on a daily basis. It takes an agency with deep connections and intimate understanding of the issues to positively affect those communities we call home.

A connection is built over time through a variety of ways. Oster knows how to be successful with community outreach because it is woven into the fabric of our agency. Details matter, proper messaging is vital and genuineness is very much a characteristic that is highly respected and in demand.      

An agency with community involvement, public relations (PR) success and messaging expertise like Oster is going to be a critical component to all future development and redevelopment opportunities. In California, judicial decisions, legislative results and executive actions reinforce this belief. A team approach has taken effect across the country when it comes to development and redevelopment. It is truly an exciting time and one that almost requires partnering with a seasoned PR team with experienced communications professionals, like those found here at Oster and Associates. 

If you or your company would like to learn more about the experiences and success stories of our agency on how to make your development or project a success, don’t hesitate to call 619-906-5540 or email us.

-Patrick