Many people associate February 14 with red roses, chocolates or Valentine’s Day cards. That wasn’t by chance and didn’t simply happen overnight. Romance and showing signs of affection can also mean a lot things, especially when it comes to celebrating Valentine’s Day.

One thing it means nowadays is that the cannabis industry is actively engaging eager cupids to grab gifts such as edibles, flowers of the cannabis variety, tinctures and unique selections such as bath bombs (with either CBD or THC), so you can pamper your sweetheart.

This isn’t the first Valentine’s Day that recreational cannabis has been legal in the state of California. Just take a look around and you will see more Valentine’s specials this year than last. That isn’t an accident either. According to the National Retail Foundation (NRF), Valentine’s Day related spending is expected to reach $20 billion in 2019.

It’s no wonder that the burgeoning cannabis industry has embraced commercial holidays like the one we celebrate with heart candies, expensive dinners and flowers…even the cannabis variety.

If your brand could use a boost with how it reaches new customers so that it doesn’t miss out on the next big holiday, Oster and Associates would be happy to talk with you.