THE EVOLVING BLOG
Managing Social Media the Smart Way
It is a well-known saying “work smarter, not harder” and one of the best ways to this into a reality is through strategic use of marketing tools. At Oster and Associates, we manage o...
Social Media in B2B Produce Industry
Social media has become one of the most effective mediums to reach an incredibly broad audience for a wide range of industries. The produce industry is no different. Even though you are not targeti...
3 Reasons Why Bloggers are Important for Your Public Relations Outreach
Public Relations (PR) is composed of many tactics and strategies. One that gained prominence during the rise of the digital days is bloggers. These influencers should be as much a part of your <...
4 Ways to Use Facebook Live for Your Business
The new year is just around the corner, and if you haven’t thought about new social media strategies for your business, now is the time. We saw the emergence of video in social media in 20...
How to Market Your Sporting Company And Stay Top-of-Mind
According to the Sports & Fitness Industry Association, participation in sports keeps increasing. However, seeing big, established sporting companies forced to file for bankruptcy under the ...
How International Sports Competitions Stir Up Patriotism
It is interesting how sports competition can stir up a range of emotions for people. From the casual fan to the most fanati...
Is Instagram Right for Your Business?
Most business owners understand the importance of having a social media presence for their company. But not all social media platforms have the same qualities. All have a different purpose and a...
How Changes to Twitter Can Affect Your Brand
Earlier this year, Twitter announced it would update its algorithm to incorporate a timeline feature so users can see tweets they may have missed since their l...
Share Your Brand Message Using Live Streaming Videos
Since 2003, Skype, among other apps, has allowed one-on-one video chat. Over the past year, social media has expanded to Periscope, Meekart and even Facebook Live to make live streaming video po...
2016 Online and Social Media Marketing Trends for Hospitality Brands
Online and Social Media Marketing Trends to Try in 2016
Oster and Associates Shares Insights for Hospitality Brands
SAN DIEGO (Jan...
