THE EVOLVING BLOG

Twitter Moments
October 19, 2017

Twitter Moments

As social media continues to be increasingly important as a medium for news, certain platforms are catering to their users by introducing a news element to their sites. Twitter is one of these. It ...

Three Ways your Business Can Use Social Media
July 3, 2017

Three Ways your Business Can Use Social Media

“Social media” is a widely-used term all over the world. It’s here to stay, but will continue to evolve. Today, a business without active social media presence is regarded as date...

Managing Social Media the Smart Way
May 19, 2017

Managing Social Media the Smart Way

It is a well-known saying “work smarter, not harder” and one of the best ways to this into a reality is through strategic use of marketing tools. At Oster and Associates, we manage our ...

Social Media in B2B Produce Industry
April 13, 2017

Social Media in B2B Produce Industry

Social media has become one of the most effective mediums to reach an incredibly broad audience for a wide range of industries. The produce industry is no different. Even though you are not targeti...

3 Reasons Why Bloggers are Important for Your Public Relations Outreach
January 20, 2017

3 Reasons Why Bloggers are Important for Your Public Relations Outreach

Public Relations (PR) is composed of many tactics and strategies. One that gained prominence during the rise of the digital days is bloggers. These influencers should be as much a part of your PR o...

4 Ways to Use Facebook Live for Your Business
December 2, 2016

4 Ways to Use Facebook Live for Your Business

The new year is just around the corner, and if you haven’t thought about new social media strategies for your business, now is the time. We saw the emergence of video in social media in 2016,...

How to Market Your Sporting Company And Stay Top-of-Mind
August 12, 2016

How to Market Your Sporting Company And Stay Top-of-Mind

According to the Sports & Fitness Industry Association, participation in sports keeps increasing. However, seeing big, established sporting companies forced to file for bankruptcy under the pre...

How International Sports Competitions Stir Up Patriotism
August 5, 2016

How International Sports Competitions Stir Up Patriotism

It is interesting how sports competition can stir up a range of emotions for people. From the casual fan to the most fanatical one, there is just something about a game, contest, match or event tha...

Is Instagram Right for Your Business?
July 29, 2016

Is Instagram Right for Your Business?

Most business owners understand the importance of having a social media presence for their company. But not all social media platforms have the same qualities. All have a different purpose and attr...

How Changes to Twitter Can Affect Your Brand
May 27, 2016

How Changes to Twitter Can Affect Your Brand

Earlier this year, Twitter announced it would update its algorithm to incorporate a timeline feature so users can see tweets they may have missed since their last visit. And just this week, Twitter...