THE EVOLVING BLOG

May 10, 2018

Keep This in Mind When Writing About Science

Most public relations (PR) professionals didn’t attend medical school or study science, yet for many, they are tasked with writing about it. So, keep this in mind before you start to write...

April 26, 2018

Importance of Storytelling in Communication

 Successful communication is more than conveying information; it is about engaging your audience. As public relations and marketing professionals, we know successful commun...

April 12, 2018

The #1 PR Tip for Biotech Brands

Handling public relations (PR) for a biotechnology company may seem intimidating at first, but the rewards can be everlasting. Think about it – you are at the forefront of learning about e...

March 9, 2018

Oster and Associates Expands its Public Relations Team

Oster and Associates is pleased to announce the addition of Patty Zamora to its team. Zamora recently joined the San Diego-based full-servi...

May 11, 2017

Planting Media Relations Seeds Reaps Coverage

When you see your favorite brands featured in your favorite publications, it’s hardly the publication’s own doing that they appeared there. There’s a whole team of advocates be...

May 5, 2017

Developer’s Edge: PR Can Make a Project Successful

Taking a quick glance around San Diego these days and you will likely notice construction cranes in the sky or signs designating what new project is coming to town. Downtown San Diego is abuzz w...

April 5, 2017

Making a PRactical Impact Through Public Affairs

Public affairs is considered a sub-discipline of public relations (PR). This PR specialty seeks to shape public opinion and influence government actions by building and/or maintaining relationsh...

March 9, 2017

Preparing for and Recovering from a Crisis

Companies never plan the perfect time for a crisis to emerge. Instead, crises come about when they are least expected. They can leave a company reeling, overwhelmed and sometimes in denial. If y...

February 17, 2017

The Impact of Hosting Special Events

Hosting a special event should be just that – special. Big or small, client-centered special events can be very impactful in many ways.

The time spent planning and successfully car...

October 7, 2016

How Marketing and PR Helped Establish “Pink” for Breast Cancer Awareness

October is widely known as Breast Cancer Awareness Month in the United States. This month, nationally recognized brands such as the NFL and Chevrolet, among hundreds of others, add pink flair to...