October 9, 2014

To Brand or Not to Brand

Ever wonder about the necessity of all the packaging and brand recognition we see on fruits and vegetables? While many of the items consumers buy today were at one time commodities such as lettuce,...

August 28, 2013

Giving Bananas a Little Love

Bananas are an important part of our daily lives, and as surprising as it may be, today we are celebrating National Banana Lovers Day. This past Sunday we had National Banana Split Day. Why all the...

April 27, 2012

Socializing the Produce Industry

 Advertising in the produce industry is based on an aging promotions platform which does little to engage consumers. In order to successfully market a produce brand, companies need to have...