THE EVOLVING BLOG

Building a Bigger Commodities Industry through Marketing
October 15, 2015

Building a Bigger Commodities Industry through Marketing

This week, on October 12, the U.S. celebrated an unofficial holiday called National Farmers Day. Previously known as Old Farmers Day, many companies and towns use this day to celebrate the hard-wor...

Building and Sustaining a Brand Over 10 Years
August 28, 2015

Building and Sustaining a Brand Over 10 Years

This week, we celebrated National Banana Lovers Day on August 27. We are certainly fans of bananas, as Organics Unlimited has been a longtime client of Oster and Associates! However, this week we h...

From Farm to Table through Branding
March 27, 2015

From Farm to Table through Branding

Not that long ago, agricultural producers focused completely on production.  They grew plants, produced milk, meat and eggs, or grew produce or grains for our tables.  Consumers bought what they pr...

To Brand or Not to Brand
October 9, 2014

To Brand or Not to Brand

Ever wonder about the necessity of all the packaging and brand recognition we see on fruits and vegetables? While many of the items consumers buy today were at one time commodities such as lettuce,...

Giving Bananas a Little Love
August 28, 2013

Giving Bananas a Little Love

Bananas are an important part of our daily lives, and as surprising as it may be, today we are celebrating National Banana Lovers Day. This past Sunday we had National Banana Split Day. Why all the...

Socializing the Produce Industry
April 27, 2012

Socializing the Produce Industry

 Advertising in the produce industry is based on an aging promotions platform which does little to engage consumers. In order to successfully market a produce brand, companies need to have...