THE EVOLVING BLOG
Digital marketing for cannabis brands - what you can and can't do
Even though cannabis is legal in several states throughout the U.S., this does not mean cannabis companies can freely advertise. Ask any up-and-coming cannabis brand what their number one marketing...
Community Marketing: Turning Your Neighbors Into Your Best Customers
The community surrounding your business can quickly become your best customers. A sandwich shop’s daily customers are more likely to be their neighbors down the street rather than someone who has t...
CBD market is on the verge of becoming a mega-industry
The cannabis industry is growing at a record pace and the CBD sub-market is on its way to becoming a booming mega-industry itself. According to a recent
Recognizing the Importance of Social Responsibility Branding
Today, consumers are increasingly aware of not only how their produce is grown, but also of the social impact a company can have on communities. This awareness prompted Oster and Associates to work...
Investing in Your Personal Brand - Why it's Important
When we hear the term brand what usually comes to mind is McDonald’s, Apple, Target – big name companies but in today’s online world, investing in one’s own personal brand is becoming more...
Planning for the Future of Mission Valley
The middle of San Diego is going to be the center of the action this fall as Mission Valley’s land surrounding and including where SDCCU Stadium (form...
Why the Business of Cannabis is Good Business
Last week Oster and Associates hosted its first, but not last, cannabis panel discussion. The event was called “The Business of Cannabis in California.” It was so well received that the agency has ...
Being Prepared – Protecting Your Brand Through Planning Ahead
The saying goes that it’s better to have and not need something than need and not have it. When it comes to business, especially the produce business, having a detailed crisis communications plan r...
Including Fathers When Marketing to Parents
It’s not uncommon to only mention moms when marketing products to parents. Lines like “Choosy moms choose Jif” or Luv’s commercial that says “By the second kid, every mom is an expert” come to mind...
The Challenges of Distributing and Marketing Legal Cannabis
Despite the legalization of medical marijuana in only 30 U.S. states and recreational in 9 states, the 2018 market is projected to grow beyond its current $9 billion value. This phenomenon, however...
