THE EVOLVING BLOG

October 12, 2018

Trade Show Secrets Revealed

Trade shows serve as an effective way to connect not only with your potential customers (whether they are distributors, brokers or retailers), but also with existing ones. The average trade show...

October 4, 2018

Digital marketing for cannabis brands - what you can and can't do

Even though cannabis is legal in several states throughout the U.S., this does not mean cannabis companies can freely advertise. Ask any up-and-coming cannabis brand what their number one marketing...

September 27, 2018

Community Marketing: Turning Your Neighbors Into Your Best Customers

The community surrounding your business can quickly become your best customers. A sandwich shop’s daily customers are more likely to be their neighbors down the street rather than someone who has t...

September 17, 2018

CBD market is on the verge of becoming a mega-industry

The cannabis industry is growing at a record pace and the CBD sub-market is on its way to becoming a booming mega-industry itself. According to a recent

September 6, 2018

Recognizing the Importance of Social Responsibility Branding

Today, consumers are increasingly aware of not only how their produce is grown, but also of the social impact a company can have on communities. This awareness prompted Oster and Associates to work...

August 30, 2018

Investing in Your Personal Brand - Why it's Important

When we hear the term brand what usually comes to mind is McDonald’s, Apple, Target – big name companies but in today’s online world, investing in one’s own personal brand is becoming more...

August 24, 2018

Planning for the Future of Mission Valley

The middle of San Diego is going to be the center of the action this fall as Mission Valley’s land surrounding and including where SDCCU Stadium (form...

August 10, 2018

Why the Business of Cannabis is Good Business

Last week Oster and Associates hosted its first, but not last, cannabis panel discussion. The event was called “The Business of Cannabis in California.” It was so well received that the agency has ...

July 5, 2018

Being Prepared – Protecting Your Brand Through Planning Ahead

The saying goes that it’s better to have and not need something than need and not have it. When it comes to business, especially the produce business, having a detailed crisis communications plan r...

June 14, 2018

Including Fathers When Marketing to Parents

It’s not uncommon to only mention moms when marketing products to parents. Lines like “Choosy moms choose Jif” or Luv’s commercial that says “By the second kid, every mom is an expert” come to mind...