THE EVOLVING BLOG

Marketing Tequila: Happy National Tequila Day!
July 24, 2019

Marketing Tequila: Happy National Tequila Day!

It is National Tequila Day! In recent years, both premium and ultra-premium tequilas have grown significantly in the United States spirits marketplace. Consumer demand for higher-end tequila produc...

Comic-Con: The Value of Brand Experiences
July 16, 2019

Comic-Con: The Value of Brand Experiences

When thinking of Comic-Con, people would think that it is a unique event, that brings the ever popular “nerd culture” of comics, video games, and technology all into a special convention center, fo...

Over 65 and Craving Cannabis – A Look at a Huge Marketing Opportunity
July 9, 2019

Over 65 and Craving Cannabis – A Look at a Huge Marketing Opportunity

The U.S. now has more than 45 million people over the age of 65, and that number is growing annually. By the nature of its size and the psychographic variation in the people within this older age g...

Oster and Associates Adds San Diego Native to Agency’s Staff
June 20, 2019

Oster and Associates Adds San Diego Native to Agency’s Staff

SAN DIEGO – (June 20, 2019) – Oster and Associates, a full-service marketing agency focused on outdoor living, produce and cannabis-related brands, is proud to welcome Jacquel...

CBD’s Newest Fans
June 19, 2019

CBD’s Newest Fans

Do you think humans are the only living things benefitting from CBD? Think again. CBD for pets has become trendy in 2019 and looks like it will only get bigger as time goes forward.Cannabid...

Making Green with Green – Marketing Legal Cannabis
May 30, 2019

Making Green with Green – Marketing Legal Cannabis

Oster and Associates hosted its latest panel discussion, Making Green with Green – Marketing Legal Cannabis, recently to highlight the current state of marketing legal cannabi...

Beauty in the Eye of Ugly Produce
May 6, 2019

Beauty in the Eye of Ugly Produce

We have looked at millennials as the key trend setters in the marketplace for a while now. The way that they purchase produce and continue to do so affects the marketing strategies that companies m...

TARGETING YOUR OUTDOOR LIVING DEMOGRAPHIC
February 28, 2019

TARGETING YOUR OUTDOOR LIVING DEMOGRAPHIC

The outdoor living concept has expanded exponentially. According to Hearth & Home Magazine, it has become a permanent part of the Northern American lifestyle. There are so many elements to cons...

Are Seniors a Part of Your Plan?
February 21, 2019

Are Seniors a Part of Your Plan?

Seniors have long been a forgotten or ignored generation in American society. There is the darling demo that so many products use as their focus – Adults 25-49 – because these are households with c...

GEOTARGETING FOR OUTDOOR LIVING
January 18, 2019

GEOTARGETING FOR OUTDOOR LIVING

“Outdoor Living” is broadly defined as an extension of your home into the beauty of nature but can go even further to include features such as a furnished patio and dining area, an outdoor kitchen,...