THE EVOLVING BLOG
Recognizing the Importance of Social Responsibility Branding
Today, consumers are increasingly aware of not only how their produce is grown, but also of the social impact a company can have on communities. This awareness prompted Oster and Associates to work...
Investing in Your Personal Brand - Why it's Important
When we hear the term brand what usually comes to mind is McDonald’s, Apple, Target – big name companies but in today’s online world, investing in one’s own personal brand is becoming more...
Planning for the Future of Mission Valley
The middle of San Diego is going to be the center of the action this fall as Mission Valley’s land surrounding and including where SDCCU Stadium (form...
Why the Business of Cannabis is Good Business
Last week Oster and Associates hosted its first, but not last, cannabis panel discussion. The event was called “The Business of Cannabis in California.” It was so well received that the agency has ...
Being Prepared – Protecting Your Brand Through Planning Ahead
The saying goes that it’s better to have and not need something than need and not have it. When it comes to business, especially the produce business, having a detailed crisis communications plan r...
Including Fathers When Marketing to Parents
It’s not uncommon to only mention moms when marketing products to parents. Lines like “Choosy moms choose Jif” or Luv’s commercial that says “By the second kid, every mom is an expert” come to mind...
The Challenges of Distributing and Marketing Legal Cannabis
Despite the legalization of medical marijuana in only 30 U.S. states and recreational in 9 states, the 2018 market is projected to grow beyond its current $9 billion value. This phenomenon, however...
Welcoming Spring and Seasonal Marketing Opportunities
Spring is here, and once again we leave behind the cold months of advertising, indoor activities and winter clothes and embrace bathing suits, warm days and everything outdoors. Marketing in spr...
Digital Marketing Trends Brands Should be Aware of
Predicting digital marketing trends is often as accurate as predicting the weather. How often do you plan for rain that doesn’t happen, or leave your umbrella home and find yourself making...
Trade Shows- A Marketer's Dream
Marketing any company includes such a variety of different things these days that it’s often hard for businesses, especially smaller organizations, to cover all the different directions th...
