THE EVOLVING BLOG
The Debate on Hashtags – Are They Worth Using?
The “#” symbol with a word or phrase after is something we have all seen before on social media. You may be thinking, “Do people still even use hashtags?” While hashtags may seem to have lost popul...
How to Up Your Website Game
With today’s digital marketing landscape continuously evolving, your website has the potential to become a powerful asset in your marketing efforts. These rapid changes in digital trends can quickl...
Dümmen Orange Ushers in the Era of Predictive Breading with Intrinsa
Dümmen Orange is taking the floriculture industry by storm with the development of their new predictive breeding technology, IntrinsaTM. Several years ago, Dümmen Orange made it their mission to de...
Building a Brand Through Omnichannel Marketing
When it comes to building your brand, it is imperative to promote your brand across all devices, channels, and platforms used by your target consumers (AKA omnichannel marketing). Omnichannel marke...
How to Utilize Social Media in your Product Launch
Social media seems like the most obvious way for people to connect. In 2022, more the 4.62 billion people around the world were actively using social platforms. So, when it comes to launching a pro...
How to Market to Organic Consumers
The consumer base for organic produce has been consistently growing while staying ambiguous to marketers. The concept of organic farming originated in the early 1900s but since then has had a rise ...
Why Produce Brands Should Utilize TikTok
If there is one social media platform that is taking over people’s screen time right now, it’s TikTok. TikTok has become one of the most popular social media apps in the world. With currently over ...
The Value of Deepening Understanding
Welcome to Colima! After a week in the beautiful tropical southern Mexican state of Colima, it seems like it might be interesting to share some of the experience and why this sort of thing is so i...
Women Business Leaders on International Women's Day
International Women’s Day is one of the many opportunities to celebrate the impressive progress women have made socially, economically, culturally and politically over decades. This year’s theme, “...
Marketing Cannabis to Sports Fanatics
Ever since the NFL stopped testing its players for cannabis-use, there has been a stigma shift within the sports industry and cannabis brands want in. There is now a great opportunity for cannabis-...
