THE EVOLVING BLOG

5 Important Things to Consider in Today’s Digital Landscape
May 1, 2020

5 Important Things to Consider in Today’s Digital Landscape

Life and work look much different for many people right now than it did just a couple months ago. Here are five important things to consider in today’s digital landscape, one that has changed due t...

Optimizing an Event in a Virtual Environment
April 16, 2020

Optimizing an Event in a Virtual Environment

Times have been changing rapidly with the spread of COVID-19 and many businesses have had to re-think their plan and methods of communication. These vast changes have hit the event industry hard. E...

Pitching a Story Amidst Growing News Coverage of a Crisis
April 10, 2020

Pitching a Story Amidst Growing News Coverage of a Crisis

COVID-19 has upended many things for most of the world. Some industries have grinded to a halt (hotels, conventions, bars) and others have never been busier (grocery stores, online shopping, delive...

Agency Perspective on How to Get the Most Out of Working from Home
April 2, 2020

Agency Perspective on How to Get the Most Out of Working from Home

Uncertainty, fear and stress: three ways people across the globe are feeling at this very moment. Most businesses are shut down and forced to work remotely from home. In-person instruction is no lo...

Communication During the Coronavirus Pandemic
March 18, 2020

Communication During the Coronavirus Pandemic

As the coronavirus outbreak continues to grow, several companies and brands face issues on what to communicate and how to deliver it. These messages can be distributed quickly via press release, so...

Happy National Muffin Day!
February 20, 2020

Happy National Muffin Day!

Calling all muffin lovers! National Muffin Day falls on February 20 this year. This is the perfect day to get together with friends and family and eat all the muffins your heart desires. Muffins...

Holiday Centerpieces
November 28, 2019

Holiday Centerpieces

Thanksgiving is here which means the holiday season is just kicking off. The holidays can be a stressful time for many, knowing you must juggle cooking (and cleaning) for loved ones while making so...

Happy Small Business Saturday!
November 19, 2019

Happy Small Business Saturday!

Happy Small Business Saturday! We recently attended Facebook’s “Boost with Facebook” event that encouraged small business owners to use Facebook’s many resources and tools to help manage their com...

How To Create the Perfect Sustainable Deck in 2019
May 16, 2019

How To Create the Perfect Sustainable Deck in 2019

Millennials are not just looking at attractiveness or appeal when they choose to build a deck for their outdoor living area, but they are also looking at function and impact on the environment. The...

Including Fathers When Marketing to Parents
June 14, 2018

Including Fathers When Marketing to Parents

It’s not uncommon to only mention moms when marketing products to parents. Lines like “Choosy moms choose Jif” or Luv’s commercial that says “By the second kid, every mom is an expert” come to mind...