THE EVOLVING BLOG
Safe Banking – Cannabis Industry’s Necessary Step
The cannabis industry as a whole continues to overcome significant challenges both nationally and locally in California. A multi-billion-dollar industry that operates as cash only simply isn’t a su...
Consider a Different Type of Valentine’s Day Gift This Year
Many people associate February 14 with red roses, chocolates or Valentine’s Day cards. That wasn’t by chance and didn’t simply happen overnight. Romance and showing signs of affection can also mean...
Cannabis a Year Later – What’s in Store for 2019?
It’s been a year since cannabis became legal in California, and it’s been a changing and arduous year for the industry. As of last week, the Office of Administrative Law (OAL) has officially appro...
Health and Wellness of Cannabis
Oster and Associates recently hosted “Health and Wellness of Cannabis in California”, a cannabis panel discussion. About 40 people joined us at 5th Avenue Kitchen and Tap. They heard from Elizabe...
Digital marketing for cannabis brands - what you can and can't do
Even though cannabis is legal in several states throughout the U.S., this does not mean cannabis companies can freely advertise. Ask any up-and-coming cannabis brand what their number one marketing...
CBD market is on the verge of becoming a mega-industry
The cannabis industry is growing at a record pace and the CBD sub-market is on its way to becoming a booming mega-industry itself. According to a recent report in Rolling Stone, the hemp-CBD market...
Why the Business of Cannabis is Good Business
Last week Oster and Associates hosted its first, but not last, cannabis panel discussion. The event was called “The Business of Cannabis in California.” It was so well received that the agency has ...
What It Means To Be High on 4th of July
As the 4th of July rolls around, let’s take a moment to reflect and remember what this date stands for – it’s the day we signed the Declaration of Independence, a document that officially dissolved...
The Challenges of Distributing and Marketing Legal Cannabis
Despite the legalization of medical marijuana in only 30 U.S. states and recreational in 9 states, the 2018 market is projected to grow beyond its current $9 billion value. This phenomenon, however...