THE EVOLVING BLOG

Over 65 and Craving Cannabis – A Look at a Huge Marketing Opportunity
July 9, 2019

Over 65 and Craving Cannabis – A Look at a Huge Marketing Opportunity

The U.S. now has more than 45 million people over the age of 65, and that number is growing annually. By the nature of its size and the psychographic variation in the people within this older age g...

Oster and Associates Adds San Diego Native to Agency’s Staff
June 20, 2019

Oster and Associates Adds San Diego Native to Agency’s Staff

SAN DIEGO – (June 20, 2019) – Oster and Associates, a full-service marketing agency focused on outdoor living, produce and cannabis-related brands, is proud to welcome Jacquel...

CBD’s Newest Fans
June 19, 2019

CBD’s Newest Fans

Do you think humans are the only living things benefitting from CBD? Think again. CBD for pets has become trendy in 2019 and looks like it will only get bigger as time goes forward.Cannabid...

Making Green with Green – Marketing Legal Cannabis
May 30, 2019

Making Green with Green – Marketing Legal Cannabis

Oster and Associates hosted its latest panel discussion, Making Green with Green – Marketing Legal Cannabis, recently to highlight the current state of marketing legal cannabi...

How To Create the Perfect Sustainable Deck in 2019
May 16, 2019

How To Create the Perfect Sustainable Deck in 2019

Millennials are not just looking at attractiveness or appeal when they choose to build a deck for their outdoor living area, but they are also looking at function and impact on the environment. The...

Beauty in the Eye of Ugly Produce
May 6, 2019

Beauty in the Eye of Ugly Produce

We have looked at millennials as the key trend setters in the marketplace for a while now. The way that they purchase produce and continue to do so affects the marketing strategies that companies m...

Safe Banking – Cannabis Industry’s Necessary Step
March 19, 2019

Safe Banking – Cannabis Industry’s Necessary Step

The cannabis industry as a whole continues to overcome significant challenges both nationally and locally in California. A multi-billion-dollar industry that operates as cash only simply isn’t a su...

TARGETING YOUR OUTDOOR LIVING DEMOGRAPHIC
February 28, 2019

TARGETING YOUR OUTDOOR LIVING DEMOGRAPHIC

The outdoor living concept has expanded exponentially. According to Hearth & Home Magazine, it has become a permanent part of the Northern American lifestyle. There are so many elements to cons...

Cannabis a Year Later – What’s in Store for 2019?
January 24, 2019

Cannabis a Year Later – What’s in Store for 2019?

It’s been a year since cannabis became legal in California, and it’s been a changing and arduous year for the industry.  As of last week, the Office of Administrative Law (OAL) has officially appro...

Five Marketing Trends for 2019
January 4, 2019

Five Marketing Trends for 2019

Most business owner would like to ensure they are at the cutting edge of their industry.  We all look at trends, and often the trends are more a list of new inventions and technologies than the dir...