THE EVOLVING BLOG

May 17, 2018

Evolve through Trade Shows - Don’t Leave Business on the Table

Anyone who has exhibited, worked or attended trade shows will agree that they are exhausting.  There is a flurry of planning, coordinating and spending prior to the show.  There is the travel, the ...

May 3, 2018

Benefits of Working in a Multicultural Office

At Oster and Associates, we consider ourselves very fortunate to live in beautiful San Diego, California. San Diego is predominately known for its amazing weather year-around, but what sets us a...

March 2, 2018

International Women's Day - A Time to Spread the Word

March 8 is International Women's Day and this year, as we see a strong focus on harassment and inequality, it takes on a special meaning.  While it was originally intended as a day to celeb...

September 29, 2017

Internal Communications: Keys to Success

Successful internal communications are a major driver of success for many businesses and organizations. It is hard to connect with the outside world, new customers or potential business partners...

September 14, 2017

The Increasing Importance of Sustainability

In the past, brands that went the extra mile to make sustainability efforts were heroes and admired by consumers for doing so. In today’s market, brands are expected to make sustainability...

August 3, 2017

The Importance of Marketing and PR

Things rarely happen by accident. Failing to plan is planning to fail, so the saying goes. A plan can be a blueprint, guiding you and your business to success with the right plan or, with the wr...

July 6, 2017

Sustainability – The Hottest Topic in Development

How to sell the good work you’re doing

Developers, contractors, construction workers and the public in general have one thing in common that is a very hot t...

December 30, 2016

Set Your 2017 Business Goals with a Strong Mission Statement

A mission statement is an important piece of your overall business plan. It tells your customers what the purpose of your business is. A mission statement can also help guide you and your employ...

December 17, 2016

Development in Cities Requires a Group Effort, PR Expertise

The days of building any kind of project desired anywhere in town without any kind of community teamwork are done. Developm...

September 30, 2016

Tapping into Hispanic Buying Power Can Boost your Business

The Hispanic population is on track to becoming the largest minority group and eventually becoming the majority