THE EVOLVING BLOG

August 10, 2018

Why the Business of Cannabis is Good Business

Last week Oster and Associates hosted its first, but not last, cannabis panel discussion. The event was called “The Business of Cannabis in California.” It was so well received that the agency has ...

July 19, 2018

The Importance of Getting to Know Your Customers

Many mom-and-pop shops and locally-owned stores have gone out-of-business due to big businesses moving into small towns. Gone are the days of store owners knowing your name and needs. One thing, ho...

July 5, 2018

Being Prepared – Protecting Your Brand Through Planning Ahead

The saying goes that it’s better to have and not need something than need and not have it. When it comes to business, especially the produce business, having a detailed crisis communications plan r...

May 17, 2018

Evolve through Trade Shows - Don’t Leave Business on the Table

Anyone who has exhibited, worked or attended trade shows will agree that they are exhausting.  There is a flurry of planning, coordinating and spending prior to the show.  There is the travel, the ...

May 3, 2018

Benefits of Working in a Multicultural Office

At Oster and Associates, we consider ourselves very fortunate to live in beautiful San Diego, California. San Diego is predominately known for its amazing weather year-around, but what sets us a...

March 2, 2018

International Women's Day - A Time to Spread the Word

March 8 is International Women's Day and this year, as we see a strong focus on harassment and inequality, it takes on a special meaning.  While it was originally intended as a day to celeb...

September 29, 2017

Internal Communications: Keys to Success

Successful internal communications are a major driver of success for many businesses and organizations. It is hard to connect with the outside world, new customers or potential business partners...

September 14, 2017

The Increasing Importance of Sustainability

In the past, brands that went the extra mile to make sustainability efforts were heroes and admired by consumers for doing so. In today’s market, brands are expected to make sustainability...

August 3, 2017

The Importance of Marketing and PR

Things rarely happen by accident. Failing to plan is planning to fail, so the saying goes. A plan can be a blueprint, guiding you and your business to success with the right plan or, with the wr...

July 6, 2017

Sustainability – The Hottest Topic in Development

How to sell the good work you’re doing

Developers, contractors, construction workers and the public in general have one thing in common that is a very hot t...