THE EVOLVING BLOG

Produce -Getting Your Brand Recognized
January 11, 2019

Produce -Getting Your Brand Recognized

Ever wonder about the necessity of all the packaging and brand recognition we see on fruits and vegetables? While much of the produce consumers buy today were at one time commodities, most produce ...

Five Marketing Trends for 2019
January 4, 2019

Five Marketing Trends for 2019

Most business owner would like to ensure they are at the cutting edge of their industry.  We all look at trends, and often the trends are more a list of new inventions and technologies than the dir...

Marketing Trends in Produce
December 10, 2018

Marketing Trends in Produce

It is a known fact that more and more, consumers want to know where their food comes from and how it was grown. Companies that feature sustainability in their growing, harvesting and packaging can ...

Health and Wellness of Cannabis
November 16, 2018

Health and Wellness of Cannabis

Oster and Associates recently hosted “Health and Wellness of Cannabis in California”, a cannabis panel discussion. About 40 people joined us at 5th Avenue Kitchen and Tap. They heard from Elizabe...

Holiday Advertising - Focusing on Quality
October 29, 2018

Holiday Advertising - Focusing on Quality

The holidays are just around the corner and with Black Friday, Small Business Saturday and Cyber Monday all happening next month, consumers as always are expecting some great deals. But if you are ...

Digital marketing for cannabis brands - what you can and can't do
October 4, 2018

Digital marketing for cannabis brands - what you can and can't do

Even though cannabis is legal in several states throughout the U.S., this does not mean cannabis companies can freely advertise. Ask any up-and-coming cannabis brand what their number one marketing...

CBD market is on the verge of becoming a mega-industry
September 17, 2018

CBD market is on the verge of becoming a mega-industry

The cannabis industry is growing at a record pace and the CBD sub-market is on its way to becoming a booming mega-industry itself. According to a recent report in Rolling Stone, the hemp-CBD market...

Recognizing the Importance of Social Responsibility Branding
September 6, 2018

Recognizing the Importance of Social Responsibility Branding

Today, consumers are increasingly aware of not only how their produce is grown, but also of the social impact a company can have on communities. This awareness prompted Oster and Associates to work...

Investing in Your Personal Brand - Why it's Important
August 30, 2018

Investing in Your Personal Brand - Why it's Important

When we hear the term brand what usually comes to mind is McDonald’s, Apple, Target – big name companies but in today’s online world, investing in one’s own personal brand is becoming more and more...

Planning for the Future of Mission Valley
August 24, 2018

Planning for the Future of Mission Valley

The middle of San Diego is going to be the center of the action this fall as Mission Valley’s land surrounding and including where SDCCU Stadium (formerly Qualcomm Stadium) sits. Redevelopment of t...