THE EVOLVING BLOG

September 6, 2018

Recognizing the Importance of Social Responsibility Branding

Today, consumers are increasingly aware of not only how their produce is grown, but also of the social impact a company can have on communities. This awareness prompted Oster and Associates to work...

August 30, 2018

Investing in Your Personal Brand - Why it's Important

When we hear the term brand what usually comes to mind is McDonald’s, Apple, Target – big name companies but in today’s online world, investing in one’s own personal brand is becoming more...

August 24, 2018

Planning for the Future of Mission Valley

The middle of San Diego is going to be the center of the action this fall as Mission Valley’s land surrounding and including where SDCCU Stadium (form...

July 5, 2018

Being Prepared – Protecting Your Brand Through Planning Ahead

The saying goes that it’s better to have and not need something than need and not have it. When it comes to business, especially the produce business, having a detailed crisis communications plan r...

February 15, 2018

Sustainability, a Contradiction to Plastic Packaging

Branding your product is important not only for awareness and recognition but also for consumers to know what promises are being made to their experience with your product. This may seem easy to do...

July 27, 2017

Stick to the Skyscrapers, We'll Build Your Brand

In today’s competitive construction market, your brand needs to be well-recognized and sought-after to succeed.  Oster and Associates wants to build your brand around your unique abil...

July 1, 2016

Rebranding Is Fresh Thinking

We’re all aware of rebranding successes and failures of some of the world’s largest corporations.  Everyone seems to do it in one way or another.  But for companies of all ...

April 1, 2016

Picture Your Brand. Use Visual Communication

To build your brand and share a strong brand message you need attractive and smart content. We usually think of content as a catchy slogan or a well-written article. But content is more than jus...

December 11, 2015

Brand Your City and Become the Next Best Place to Enjoy the Holidays

Traveling is a great way to enjoy the holidays. Your city might not be as “Christmasy” as New York City or London, but branding your city for the holidays will help you not only attr...