THE EVOLVING BLOG

Making Green with Green – Marketing Legal Cannabis
May 30, 2019

Making Green with Green – Marketing Legal Cannabis

Oster and Associates hosted its latest panel discussion, Making Green with Green – Marketing Legal Cannabis, recently to highlight the current state of marketing legal cannabi...

Are Seniors a Part of Your Plan?
February 21, 2019

Are Seniors a Part of Your Plan?

Seniors have long been a forgotten or ignored generation in American society. There is the darling demo that so many products use as their focus – Adults 25-49 – because these are households with c...

Five Marketing Trends for 2019
January 4, 2019

Five Marketing Trends for 2019

Most business owner would like to ensure they are at the cutting edge of their industry.  We all look at trends, and often the trends are more a list of new inventions and technologies than the dir...

Marketing Trends in Produce
December 10, 2018

Marketing Trends in Produce

It is a known fact that more and more, consumers want to know where their food comes from and how it was grown. Companies that feature sustainability in their growing, harvesting and packaging can ...

The Relevance of Radio
November 28, 2018

The Relevance of Radio

There’s no question the habits of consumers across the country have changed. With those changes comes the responsibility as marketers to ensure we are continuing to reach the hearts and minds of po...

Health and Wellness of Cannabis
November 16, 2018

Health and Wellness of Cannabis

Oster and Associates recently hosted “Health and Wellness of Cannabis in California”, a cannabis panel discussion. About 40 people joined us at 5th Avenue Kitchen and Tap. They heard from Elizabe...

Holiday Advertising - Focusing on Quality
October 29, 2018

Holiday Advertising - Focusing on Quality

The holidays are just around the corner and with Black Friday, Small Business Saturday and Cyber Monday all happening next month, consumers as always are expecting some great deals. But if you are ...

Digital marketing for cannabis brands - what you can and can't do
October 4, 2018

Digital marketing for cannabis brands - what you can and can't do

Even though cannabis is legal in several states throughout the U.S., this does not mean cannabis companies can freely advertise. Ask any up-and-coming cannabis brand what their number one marketing...

CBD market is on the verge of becoming a mega-industry
September 17, 2018

CBD market is on the verge of becoming a mega-industry

The cannabis industry is growing at a record pace and the CBD sub-market is on its way to becoming a booming mega-industry itself. According to a recent report in Rolling Stone, the hemp-CBD market...

Recognizing the Importance of Social Responsibility Branding
September 6, 2018

Recognizing the Importance of Social Responsibility Branding

Today, consumers are increasingly aware of not only how their produce is grown, but also of the social impact a company can have on communities. This awareness prompted Oster and Associates to work...