THE EVOLVING BLOG

July 5, 2018

Being Prepared – Protecting Your Brand Through Planning Ahead

The saying goes that it’s better to have and not need something than need and not have it. When it comes to business, especially the produce business, having a detailed crisis communications plan r...

April 18, 2018

SAFE – San Diego Advertising’s Answer to Lending a Hand

As an advertising agency, we work in an industry not always recognized for its humanitarian efforts.  However, this week we’re celebrating another year of support for the San Diego Ad...

August 20, 2016

Commercial Advertising on Radio Has Come A Long Way in 96 Years

Saturday, August 20, 2016, is National Radio Day, a time for communities across the country to celebrate radio. Today the radio ecosystem has not only expanded globally, but it has also crossed ...

March 3, 2016

Orchestrating the Right Mood in Advertising

Music is one of the oldest forms of communication. For most, rhythm is in our DNA. But even if we aren’t the best at grooving to the beat, there are always underlying emotions that swell u...

February 12, 2016

A Successful Super Bowl Ad Requires an Integrated Marketing Plan

You may have seen an advertisement during the Super Bowl for Taco Bell’s new product, the quesalupa. The ad, titled “Bigger Tha...

February 4, 2016

Super Bowl Advertising - A Tear of Joy or a Tear of Sadness?

Super Bowl Sunday brings millions together from around the world. It is the perfect occasion for brands to grab the attention of consumers to remind them of their products or services. While fan...

April 14, 2015

Marketing Your Pets

Animals of one type or another have long been a favorite of the advertising industry.  Why?  Because people love animals, and they respond strongly to marketing that includes animals.&...

February 6, 2015

Tell a Love Story on Valentine’s Day with Any Product

When you have a special occasion like Valentine’s Day, marketers immediately jump at the opportunity to take advantage of this celebrated day of love. They know there will be desperate, la...

August 28, 2014

Back-to-School is Big Business Worth Advertising

This year, the average family will spend $600 per child to send them back to school.  This doesn’t mean they’re going to private schools, which would be a completely different s...

June 19, 2014

Multi-task with Your Media Campaigns

Customized radio promotions are great platforms to become three dimensional, and accomplish multiple sales and marketing goals in a single audience touch. Successful promotions are memorable, sh...