November 28, 2018

The Relevance of Radio

There’s no question the habits of consumers across the country have changed. With those changes comes the responsibility as marketers to ensure we are continuing to reach the hearts and minds of po...

October 29, 2018

Holiday Advertising - Focusing on Quality

The holidays are just around the corner and with Black Fri...

October 4, 2018

Digital marketing for cannabis brands - what you can and can't do

Even though cannabis is legal in several states throughout the U.S., this does not mean cannabis companies can freely advertise. Ask any up-and-coming cannabis brand what their number one marketing...

September 17, 2018

CBD market is on the verge of becoming a mega-industry

The cannabis industry is growing at a record pace and the CBD sub-market is on its way to becoming a booming mega-industry itself. According to a recent

September 6, 2018

Recognizing the Importance of Social Responsibility Branding

Today, consumers are increasingly aware of not only how their produce is grown, but also of the social impact a company can have on communities. This awareness prompted Oster and Associates to work...

August 30, 2018

Investing in Your Personal Brand - Why it's Important

When we hear the term brand what usually comes to mind is McDonald’s, Apple, Target – big name companies but in today’s online world, investing in one’s own personal brand is becoming more...

July 5, 2018

Being Prepared – Protecting Your Brand Through Planning Ahead

The saying goes that it’s better to have and not need something than need and not have it. When it comes to business, especially the produce business, having a detailed crisis communications plan r...

June 14, 2018

Including Fathers When Marketing to Parents

It’s not uncommon to only mention moms when marketing products to parents. Lines like “Choosy moms choose Jif” or Luv’s commercial that says “By the second kid, every mom is an expert” come to mind...

April 18, 2018

SAFE – San Diego Advertising’s Answer to Lending a Hand

As an advertising agency, we work in an industry not always recognized for its humanitarian efforts.  However, this week we’re celebrating another year of support for the San Diego Ad...