TV Advertising

A few years ago the social media industry boomed and quickly became advertising's superstar, leaving TV ads in the dust. To media experts, this was the end of a long era; TV ads were given the same gloomy fate as the failing print advertising model. With the invention of the DVR, the lessening quality of television ads, and the booming social medi...

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At a hefty $4.5 million for 30 seconds and $8 million for 60 seconds, price is just one aspect to have changed during this year’s Super Bowl advertisements. In today’s digital age, America’s most watched event has become a cross-platform brand campaign for marketers to extend storytelling beyond air time. Today’s advertise...

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You may have seen an advertisement during the Super Bowl for Taco Bell’s new product, the quesalupa. The ad, titled “Bigger Than Futbol” and starring Brazilian footballer Neymar, NBA player James Harden, and others, generated a lot of buzz on social media, in online articles and TV news the next morning. But, what many viewers may...

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