Trade Show

I recently attended a seminar on Trade Show Marketing Strategies. Since some of our clients attend various trade shows pertaining to their industries, I was excited at the opportunity to learn new ideas and helpful information that I could pass on to our clients. First, it is important to select trade shows and venues that make sense for your c...

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Trade Show Participation – How Important Can It Be? Many industries have conferences commonly known as trade shows. These professional gatherings can be held anytime, anywhere and highlight any good, service, business or idea. Tourism and travel industries often have meetings in desired locations such as sunny San Diego, California among man...

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Trade shows serve as an effective way to connect with your potential customers, whether they are distributors, brokers or retailers. The average trade show attendee will visit approximately 26 exhibitors with as many as 75% of visits preplanned, and you will want to make sure you are one of the visits. We also know that less than 20% of exhibitors...

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