Tips

During the summer months, online marketing trends enter a period of decline. Temperatures rise and consumers begin peeling themselves away from their computer screens and enter The Great Outdoors. Consumer needs change with each season, and the summer is no exception. Here at Oster and Associates, we’ve come up with a few tips that will heat ...

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One of the best pieces of advice I was ever told: “Listening is a skill you will acquire over time. But in the process: speak less and listen more.” We hear noise all the time. In the city, we hear the piercing sound of sirens. In the country, we hear the low mooing of cows. In our living room we hear the constant hum of the TV while...

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There are many excuses why NOT to go mobile with your business. The fact is, you already are; whether you like it or not. Users are increasingly interacting with online content via their smartphones. This includes web browsing, social media, viewing emails, using maps and reading the news. Your website, the email blasts you are sending and picture...

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Bad Poetry Day is August 18, in honor of that, we present a bad poem about bad copy. Enjoy! To speak to your audience, you must find the right voice If you would like to increase sales, it is your only choiceWhen writing copy, you must find the right toneDon’t find it and your brand will be left alone Be sure that your headlines are catchy ...

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